Evolving the In-House Partnership: Performance Marketing, Marcom, and Creative | Event Recaps | All MKC Content | ANA

Evolving the In-House Partnership: Performance Marketing, Marcom, and Creative

Synchrony's Tommy Lynn and Jeff Brosseau discussed their journey bringing digital capabilities in house and how their teams continue to evolve their partnership to navigate silos and leverage the transformative capabilities of AI to optimize performance and generate better results for their organization.