Case Studies
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Start Your Impossible
Effie Awards May 30, 2019With a new partnership with the Olympic and Paralympic Movements, Toyota needed to uncover the way people think about mobility. Understanding that movement is the key to opportunity, the brand created a 360, cross-platform campaign. Start Your Impossible — when we’re free to move, anything is possible.
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Stay Wild
Effie Awards May 30, 2019Over 3 million people visit Jackson Hole in the summer. Come winter, that drops to 200,000. so, we set out create a more sustainable economy by increasing winter tourism.
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Suburban Horror Story
Effie Awards May 30, 2019To bring the everyday reality of sex trafficking close to home, Suburban Horror Story put visitors in a simulated sex trafficking operation on an everyday street.
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Success Starts Before
Effie Awards May 30, 201990% of horses suffer from gastric discomfort, but many horse owners aren’t aware of this issue, until it arises in its worst form, an ulcer. By encouraging horse owners to think about feed as a solution before stress is in the equation, we met our four-year sales goal within the first eight months of our campaign.
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Talking The Talk: P&G Blackish Integration
Effie Awards May 30, 2019P&G upped its commitment in 2018 to the conversation about racial bias. An entire episode of sitcom “Black-ish” was written around 2017's “The Talk” campaign, reaching a truly interracial audience.
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Tallest Building on the Internet
Effie Awards May 30, 2019With virtually no brand recognition in the U.S., Mitsubishi Electric needed a way to reshape the building industry skyline and gain a foothold in the market. It built the Tallest Building on the Internet.
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The Best Run SAP
Effie Awards May 30, 2019With a new perspective on innovation, SAP became a uniquely relevant and strategic partner for businesses, regardless of size or industry.
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The Biggest Gift
Effie Awards May 30, 2019For Holiday 2017, USPS focused on its empathy, not its strong, powerful infrastructure, to show, in the most magical way, it cared about even the littlest parts of the season.
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The Blank Page
Effie Awards May 30, 2019To survive, the Chicago Sun-Times needed to launch a new digital subscription, asking readers to pay for what was once free. To send a wake-up call to readers, the paper left its most valuable piece of real-estate — the front page — blank, asking Chicago to subscribe before it was too late.
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The Food Effect: A Brand Activation
Effie Awards May 30, 2019Land O'Lakes needed to change its perception to fulfill its purpose of Feeding Human Progress. The brand went to SXSW with a provocative and interactive activation that showcased Land O’Lakes’ abilities and passions.
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The Zero Filter Awards
Effie Awards May 30, 2019Collaborating with Grindr, BMW created the Zero Filter Awards, a live event celebration of LGBTQ community champions who rebelliously speak out without hesitation or apologies.
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Tiny Alaska Airlines Takes on Two Giants
Effie Awards May 30, 2019Alaska Airlines took on two much larger competitors in California and established itself as a new contender. In doing so, the brand increased its awareness and consideration with Californians and significantly increased its share of flyers from United and Southwest.
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Tiny Hands by Trolli
Effie Awards May 30, 2019This is the story of a risky brand taking a risque approach to rather non-traditional marketing. Trolli took over Times Square and social media to beat its record-breaking product innovation sales and successfully get into the mouths of a brand new audience.
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Top Your RITZ
Effie Awards May 30, 2019Leveraging social content and retailer-specific mobile experiences, the RITZ brand told a versatility story that inspired different uses of RITZ Crackers (whether topped, dipped, or eaten unadorned), partner solutions, and consumption occasions.
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Turning Their Tweets Against Them
Effie Awards May 30, 2019Burger King used a smart, low-cost paid media tactic to launch their own Spicy Nuggets online while simultaneously stealing Share of Voice from Wendy’s.
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Unfund/Fund
Effie Awards May 30, 2019How does a 135-year-old regional bank with low awareness, low consideration, and very low marketing spend capture outsized interest? With “Unfund/Fund,” Bank of the West gave customers the needed emotional permission to look past its competitive deficiencies.
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Visit the Zoo, It’s Good for You
Effie Awards May 30, 2019After a small expansion, Seneca Park Zoo needed a big boost in attendance. Armed with studies that showed interacting with animals was proven to reduce stress, and knowing wellness tourism was the fastest growing travel sector, we repositioned the zoo as a wellness destination.
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webeefin?
Effie Awards May 30, 2019To build relevance with an audience that was actively avoiding advertising, Wendy's blurred the lines between advertising and entertainment and created a hip-hop album full of Wendy's brand messaging.
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WeCounterHate
Effie Awards May 30, 2019To counter hate speech, WeCounterHate built an AI-driven bot that identifies hate speech on Twitter and then sends an automated reply to hate speech authors that they needed to make an impossible decision: retweet and fund a donation to an anti-hate organization or delete their tweet.
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What's It Gonna Take?
Effie Awards May 30, 2019LG burst the blind brand love bubble for Samsung and Apple by challenging consumers to think for themselves. We took on Goliaths by challenging consumers with a provocative question: What's It Gonna Take to switch to LG G7 ThinQ?
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