Case Studies

Hybrid-ABM Campaigns Drives $23.9 Million in Attributed Pipeline
B2 Awards May 29, 2019
Hortonworks’ biggest challenge in 2018 was delivering an exponential increase to leads, pipeline, and revenue, with flat budgets.
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IBM Garage
B2 Awards May 29, 2019
IBM pushed the boundaries of its brand and created a playful, interactive experience that clients could actually have fun with and be proud to share with colleagues.
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Ingredion — Inside Ingredion Idea Labs
B2 Awards May 29, 2019
Ingredion, which works directly with food and beverage companies to help them solve their formulation challenges, developed an engaging virtual experience for online visitors referred to as “virtual lab.”
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Insurance to the Rescue
B2 Awards May 29, 2019
Cognizant increased awareness of its digital capabilities with video content that focused more on digital technology’s immediate, practical applications rather than on the hazy promise of tomorrow’s innovations.
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It's Not Status Quo. It's Status Go.
B2 Awards May 29, 2019
To generate brand awareness and stand out among competitors, Grant Thornton created a campaign that showcased the brand’s commitment to progress.
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Knauf Employee Photographs
B2 Awards May 29, 2019
Knauf captured gritty and authentic photographs of workers on the factory floor for use in a variety of marketing collateral.
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Knauf Insulation Employee Playbook
B2 Awards May 29, 2019
As part of the company’s rebranding effort, Knauf needed to remind its employees that the values that define the company’s brand would remain the same.
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Launching the Nation’s First-Ever On-Demand Health Insurance Plan
B2 Awards May 29, 2019
Healthcare start-up Bind used a comprehensive public relations and social media program to raise its brand awareness on a national scale.
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LEGO Learning
B2 Awards May 29, 2019
LEGO used video content to promote the learning benefits of its toys among teachers and administrators.
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Mad Jam
B2 Awards May 29, 2019
In accordance with HCL Technologies research findings, the company designed the program in a challenge-solution format.
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Make-A-Wish: “Hope Is Medicine”
B2 Awards May 29, 2019
Make-A-Wish’s “Hope Is Medicine” campaign aimed to drive a perceptional shift for the nonprofit.
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Microsoft Bing Ads Dynamic Email Newsletter: Bing Ads Dash
B2 Awards May 29, 2019
In the current climate, desensitized use of personal data is a growing trend. Microsoft has stayed true to its commitment of protecting its users’ data while using it appropriately to help its advertisers grow their businesses, careers, and online presence.
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Microsoft Surface Modern Deployment Pilot Program
B2 Awards May 29, 2019
Microsoft Surface creates computer and tablet devices for the modern workplace. Surface is a critical part to Microsoft CEO Satya Nadella’s company vision “One Microsoft” because it allows customers to experience the benefits of Microsoft’s hardware, software, and services all at once.
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Minds Made for Financial Services
B2 Awards May 29, 2019
EY created a communication strategy that would help internal and external stakeholders understand its new positioning.
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Nationwide Agency Marketing Solutions
B2 Awards May 29, 2019
Nationwide designed marketing solutions catered to independent agents with a goal of deepening relationships and growing sales.
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Neste “Clear the Air”
B2 Awards May 29, 2019
Sentry Insurance shared the results of its rebranding campaign.
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NetApp Data Visionary Center
B2 Awards May 29, 2019
The big idea was to create a permanent customer experience center unlike any other in the Silicon Valley that brought to life NetApp's storyline "Data is the currency of the digital economy, and the lifeblood of your business" with the creation of an iconic Cloud Theater at its hub to create buzz.
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Oracle Sales Central
B2 Awards May 29, 2019
In June 2017, Oracle launched a sales-enablement platform known as Sales Central. Within 18 months, it has become the trusted source for high-quality content and productivity tools for Oracle’s sales teams across the globe.
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Power of Passion
B2 Awards May 29, 2019
Passion Made Possible leveraged Singapore’s global positioning and explored the many ways in which Singapore makes it possible for businesses to turn passion into innovation.
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Product Visualizer
B2 Awards May 29, 2019
Exal created a sales enablement tool that allowed buyers to digitally customize and interact with their potential purchases.
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