Case Studies

PwC’s Emerging Tech Exchange
B2 Awards May 29, 2019
The Emerging Tech Exchange positioned PwC as a leader in emerging technology by bringing technology to life through real-time applications for its clients.
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Red Wing For Business Demand Gen Campaign
B2 Awards May 29, 2019
The Red Wing Shoe Company developed a demand gen program that relaunched its B2B brand to gain traction with corporate safety directors and increase marketing qualified leads.
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Red Wing for Business Trade Show Experience
B2 Awards May 29, 2019
Red Wing Shoes was about to launch a technology to digitize processes among its customers, stores, and corporate offices. With the help of SCHERMER, what started as a need to market this new technology turned into a new business-to-business brand, Red Wing for Business.
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Retail Anthem
B2 Awards May 29, 2019
Caterpillar attracted new buyers in a new market with a campaign that highlighted the ways the brand.
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Royalty Based Investments
B2 Awards May 29, 2019
To show growth and success with its metrics, Yalber needed to drive the most relevant traffic to convert and not just massive amounts of business owners.
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See the Big Picture with Grubhub
B2 Awards May 29, 2019
Grubhub set out to engage directly with decision-makers by grabbing their attention with a quickly digestible message and an attractive proposition.
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Sentry "Right by You"
B2 Awards May 29, 2019
Sentry Insurance shared the results of its rebranding campaign.
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ServiceNow ABM Center of Excellence
B2 Awards May 29, 2019
Although the ABM program was aimed at a wide range of target prospects, each with their own multi-pronged messaging, nurture and channel strategy, the ServiceNow brand message had to remain stable and consistent, underpinning its mission to make work, work better.
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Somewhere To Believe In
B2 Awards May 29, 2019
Stein IAS created a holiday campaign to help raise awareness and funds for WIN, a nonprofit dedicated to helping homeless families in New York City.
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Square and Fair
B2 Awards May 29, 2019
Square targeted small business owners to make inroads for its payment service in the U.K.
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Strategic Challenger
B2 Awards May 29, 2019
SAP Digital expanded the confines of its small physical space by overlaying a limitless digital world on the convention floor with augmented reality.
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Summer Sizzler Promotion
B2 Awards May 29, 2019
Snap-on created a barbecue-themed retail activation for its franchisees that engaged and excited customers resulting in increased sales.
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Sylvania: Light + Building Brand Relaunch Event
B2 Awards May 29, 2019
An integrated campaign helped launch Sylvania’s new brand positioning in the industrial lighting industry.
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T-Shirts of Experience
B2 Awards May 29, 2019
To reach new clients, this health care agency created a campaign featuring t-shirts with pithy and relatable sayings on them.
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Tariffs, Turmoil, and Tech
B2 Awards May 29, 2019
With the U.S.-China trade war a top-of-mind challenge for shippers, Flexport created a content-centric campaign focusing on the core issues that would impact freight planning the year ahead.
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TE Connectivity — The Science Behind Science Fiction
B2 Awards May 29, 2019
TE Connectivity partnered with the science fiction film Alita: Battle Angel to promote its industrial technology to engineers.
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The Human Greeting Card
B2 Awards May 29, 2019
Instead of sending a traditional holiday greeting card, gyro: paris sent a singing human greeting card to clients and business partners.
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The Risk Business
B2 Awards May 29, 2019
Thomson Reuters partnered with the Financial Times, a leader in corporate risk coverage, to help it achieve a stronger association between the Thomson Reuters brand and its risk management products.
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Uncovering the FastPay Network — Briefcase Campaign
B2 Awards May 29, 2019
To generate leads and new clients for its payment product business, FastPay undertook a direct mail campaign that disseminated a research report, a case study, and a product overview.
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Up Close and Personal
B2 Awards May 29, 2019
Infosys wanted to win the attention of senior stakeholders across 20 global accounts and tell the Infosys digital transformation story.
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