Case Studies

Democratizing Account-Based Marketing
B2 Awards May 29, 2019
SAP wanted an effective and efficient way to bring account-based marketing to as many clients and prospects as possible. With the help of MomentumABM, it created an account-ready sales and marketing asset delivery platform.
view
Dentsply Sirona Restorative: Portrait IPN Build Pride Campaign
B2 Awards May 29, 2019
Dentsply Sirona created a campaign to convince dentists of the importance of the higher quality that its dentures delivered.
view
Domino
B2 Awards May 29, 2019
IBM cultivated a robust user community to stem slipping sales for its Domino product.
view
EmblemHealth “We Believe Health Care” Campaign
B2 Awards May 29, 2019
To convey a new brand message, EmblemHealth created a campaign that spoke both to consumer suppliers and EmblemHealth employees with an inclusive message: “Health care for all of us.”
view
Engaging Partners to Engage Leads
B2 Awards May 29, 2019
Educational Testing Service (ETS) delivered significant growth by providing its partners with materials to market the brand and a tool to follow up with leads.
view
Equipment Depot — Accelerating Growth
B2 Awards May 29, 2019
Equipment Depot described how it capitalized on a host of tactics, including search engine marketing and email marketing to increase its website traffic by 33 percent and its conversion rate by 67 percent.
view
EyeFolio Sales App
B2 Awards May 29, 2019
Essilor International, the world’s largest manufacturer of optical lenses, created an app to influence and align consumer messaging in optometrists’ offices.
view
From Yellow Pages to Yell.com
B2 Awards May 29, 2019
Yell earned recognition for its publication of Yellow Pages — the iconic printed directory of business listings. Upon ceasing publication, it successfully transitioned to Yell.com, which is now the U.K.’s No. 1 online business directory.
view
Goldman Sachs Thought Leadership Strategy
B2 Awards May 29, 2019
Goldman Sachs shared its strategy for creating and disseminating thought leadership.
view
Google Advertising Portfolio Rebrand
B2 Awards May 29, 2019
Google described its efforts to rename and restyle its internet advertising brands, the language of which had come to reflect outdated technology and techniques.
view
Grain Bin Safety Week 2019
B2 Awards May 29, 2019
To combat deaths by grain entrapment in the agricultural industry, Nationwide led a campaign to raise awareness as well as money to supply fire departments with rescue tubes.
view
Greetings from the Blockchain
B2 Awards May 29, 2019
TD Ameritrade’s ad is a first of its kind in many ways. It’s the first permanent media placement, the first ad designed and executed using cryptocurrency transactions, and the first use of the blockchain as a media platform.
view
GroundTruth Drives 129,000 Visits for No Kid Hungry with Location Marketing
B2 Awards May 29, 2019
GroundTruth was able to successfully drive diners into the four participating restaurants and support the “Dine Out” initiative, helping kids receive meals when they otherwise would be without.
view
High-Impact Direct Mail Program Yields 4.6% Conversion Rate on VIP Prospects
B2 Awards May 29, 2019
The NAFEM Show, a trade show for foodservice professionals hosted every other year, developed a direct mail program that increased VIP operator attendance and improved the show’s value for exhibitors.
view
Hill’s Pet Nutrition at VMX 2019
B2 Awards May 29, 2019
Hill’s Pet Nutrition successfully integrated Hill’s to Home, a new home product delivery service, into as many aspects of the Veterinary Conference and Expo 2019 (VMX) as possible to get veterinary clinics across the country to sign up for the program.
view
How DXC Technology "Gets It Done"
B2 Awards May 29, 2019
DXC’s “Get It Done” campaign was a fully integrated initiative that launched the DXC brand onto the global stage of IT services.
view
Hybrid-ABM Campaigns Drives $23.9 Million in Attributed Pipeline
B2 Awards May 29, 2019
Hortonworks’ biggest challenge in 2018 was delivering an exponential increase to leads, pipeline, and revenue, with flat budgets.
view
IBM Garage
B2 Awards May 29, 2019
IBM pushed the boundaries of its brand and created a playful, interactive experience that clients could actually have fun with and be proud to share with colleagues.
view
Ingredion — Inside Ingredion Idea Labs
B2 Awards May 29, 2019
Ingredion, which works directly with food and beverage companies to help them solve their formulation challenges, developed an engaging virtual experience for online visitors referred to as “virtual lab.”
view
Insurance to the Rescue
B2 Awards May 29, 2019
Cognizant increased awareness of its digital capabilities with video content that focused more on digital technology’s immediate, practical applications rather than on the hazy promise of tomorrow’s innovations.
view