Case Studies

Coca-Cola McDonald’s Shout and Share a Coke Sweepstakes
REGGIE Awards May 15, 2019
Coca-Cola and McDonald’s created a new way to engage with fans during the World Cup tournament, developing noisemakers out of cups for fans and creating a robust online engagement platform for the chance to win prizes and experiences.
view
Colgate and Walmart Save Water
REGGIE Awards May 15, 2019
In 2016, Walmart launched “Project Gigaton,” which invites suppliers to join the retailer in reducing greenhouse emissions by one gigaton (one billion metric tons) by 2030. Colgate embraced this challenge by offering Walmart shoppers a way to help the environment without paying extra by simply turning off their bathroom sink faucets while brushing their teeth.
view
Diageo’s “Decisions: Party’s Over” Virtual Reality Experience
REGGIE Awards May 15, 2019
Diageo highlighted tragic binge drinking scenarios in a powerful way that allowed consumers to become personally invested and understand the negative effects of alcohol abuse through VR.
view
Dream in Black
REGGIE Awards May 15, 2019
AT&T needed to create sales, build brand affinity, and improve consumer intent to purchase with African-Americans.
view
Drinkworks Home Bar by Keurig
REGGIE Awards May 15, 2019
Drinkworks Home Bar by Keurig is a new-to-market, single-serve appliance to make pod-based alcoholic beverages that redefines how people engage with alcohol at home.
view
Dunkin’ Go2s for Go-Getters
REGGIE Awards May 15, 2019
Dunkin’ Donuts created Dunkin’ Go2s, a value breakfast menu that connected with its customers’ go-getter mindset and increased sales.
view
Engaging Micro-Influencers to Fight Color Paralysis
REGGIE Awards May 15, 2019
To help customers overwhelmed by paint color options, Behr created a four-part live social media event where experts and micro-influencers gave personalized recommendations to DIYers.
view
Four New Diet Coke Flavors
REGGIE Awards May 15, 2019
To appeal to millennials’ desire for culinary adventure, Diet Coke created several new flavors.
view
Giving in to Blue Bunny Ice Cream
REGGIE Awards May 15, 2019
The “Give in to the Bunny” campaign launched a fun movement that brought Blue Bunny ice cream back into adult lives.
view
Glad Presents: Torture Tests
REGGIE Awards May 15, 2019
Glad put its premium tier trash bag through the toughest test possible to demonstrate the product’s strength and reliability.
view
Go #2
REGGIE Awards May 15, 2019
P&G’s business challenge was driving Amazon sales of P&G products around the time of the Super Bowl.
view
How Chilly Cow Challenged the Health Craze with Its Ice Cream
REGGIE Awards May 15, 2019
Chilly Cow launched its new low-calorie ice cream with a mission to convince consumers to try its product and “save” health-conscious consumers depriving themselves of delicious treats.
view
It’s a Wonderful Lifetime with OREO
REGGIE Awards May 15, 2019
After a successful joint campaign between A+E Networks and Mondelēz’s OREO, the OREO Music Box sold out almost immediately following the premiere of Lifetime’s holiday movie, A Twist of Christmas, where the product was featured.
view
Living Wine Labels
REGGIE Awards May 15, 2019
Treasury Wine Estates developed an AR app that turned its wine labels into storytelling devices.
view
Make Every Sip Count
REGGIE Awards May 15, 2019
Coca-Cola, Family Dollar, and the Boys and Girls Clubs of America came together to create a program called “Make Every Sip Count” to drive shopper loyalty and give back to the community by empowering the next generation of youth.
view
Mondelēz International Lowes Foods Pair Your RITZ
REGGIE Awards May 15, 2019
RITZ Crackers had to find a way to authentically connect with Lowes Foods shoppers.
view
Nickelodeon Introduces PAW Patrol Mighty Pups at Walmart
REGGIE Awards May 15, 2019
Nickelodeon created PAW Patrol Mighty Pups, a program that garnered revenue at Walmart through new exclusive products and also helped Walmart remain the premiere destination for all things PAW Patrol.
view
Only Vegas Moments
REGGIE Awards May 15, 2019
An integrated campaign anchored by four long-form videos helped visitors see what Las Vegas has to offer beyond partying and gaming.
view
OREO, Target, and Influencer Marketing
REGGIE Awards May 15, 2019
OREO capitalized on its partnerships with Target and a social media influencer to drive sales of three new cookie flavors.
view
Pretty: A Children’s Book for Girls
REGGIE Awards May 15, 2019
Girls Inc. of Metro Denver set out to reach young girls with a central message that who you are is more important than how you look.
view