How Hinz&Kunzt Used Art Installations to Drive Sales and Address a Social Crisis | Smarties Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

How Hinz&Kunzt Used Art Installations to Drive Sales and Address a Social Crisis

With its “Homeless Gallery” campaign, German newspaper Hinz&Kunzt was able to blend physical and digital components into an engaging experience that both shone a light on the issue of homelessness in Hamburg and drove sales and donations for the publication.