How the Longest TikTok Ad Ever Became a Huge Hit for Hilton | Smarties Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

How the Longest TikTok Ad Ever Became a Huge Hit for Hilton

To elevate the role and importance of a stay at a hotel, Hilton created a campaign aimed at getting its target audience to “stay” with a long-form piece of social media content — a 10-minute TikTok ad — on a short form platform.