How Vaseline Created a Skincare Search Engine That Prioritized Diverse Representation | Smarties Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

How Vaseline Created a Skincare Search Engine That Prioritized Diverse Representation

In response to a glaring lack of representation for people of color when searching for skin-related issues online, Vaseline created a first-of-its-kind search platform to remove equitable barriers and address the longstanding bias in skin care.