Drones, Projectors, and Geotargeting: How Duolingo Created the Unignorable Push Notification
With its mascot Duo gaining a reputation as a bit of a stalker on social media, language-learning app Duolingo decided to lean into the reputation, using drones, projectors, and geolocations to target lapsed students with an unignorable push notification, projected onto buildings near their homes.
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