Case Studies
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L'Eggo with Eggo: The Campaign That Helped Parents and Kids Love Breakfast
Internationalist Innovation in Media August 27, 2022COVID-19 proved to be a booster for the frozen breakfast category. Eggo was no exception to this growth, with new buyers taking Eggo’s penetration to its highest. Its 2021 challenge? Keep those newly acquired buyers, retaining household penetration among parents, and fueling their love for Eggo.
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Scanmarker Overhauls its Approach to Marketing on Amazon
Internationalist Innovation in Media August 27, 2022Digital scanner manufacturer Scanmarker adjusted its approach to working with search terms on Amazon to boost sales throughout Western Europe.
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Maker’s Mark and Roku Team Up to Give Consumers Some Much Needed “Me Time”
Internationalist Innovation in Media August 26, 2022With the goal of creating a deeper connection with consumers and becoming a crucial part of their me-time ritual, Maker’s Mark launched The Show Next Door, a modern-day Mr. Roger’s Neighborhood for adults, hosted by comedian Randall Park and streamed on the Roku Channel.
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ŠKODA: Giving Electric Vehicle Launches a Bit of PU-RR and GR-RR
Internationalist Innovation in Media August 26, 2022ŠKODA used two robots in a cross-media campaign designed to promote its new all-electric SUV, the ŠKODA ENYAQ iV.
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The Virgin Telco Has Appeared to You
Internationalist Innovation in Media August 26, 2022The launch of Virgin Telco, a new telecommunications provider in Spain, was accompanied by an integrated marketing campaign and a multimedia platform that measured the effectiveness of the campaign.
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This French Insurance Brand Created a Jersey That Made Rugby Safer to Play
Internationalist Innovation in Media August 26, 2022GMF partnered with the French Rugby Federation (FRF) and scientists from Bordeaux University to develop a jersey that would reduce the potential for injuries and make the sport safer for everyone.
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Ally Uses Gaming to Promote Middle Schoolers’ Financial Literacy
Internationalist Innovation in Media August 25, 2022Ally used the framework of the video game Minecraft to create a sibling game that delivered financial education to middle schoolers.
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Alpine’s F1 Racing Team Stokes Fans’ Interest with Organic Social Media
Internationalist Innovation in Media August 25, 2022Sports car manufacturer Alpine boosted interest in its F1 racing team with an organic activation that capitalized on provocative coded tweets by its drivers.
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Claire’s Pierces Through
Internationalist Innovation in Media August 25, 2022Jewelry retailer Claire’s sought to reintroduce itself to generation Z and Alpha not during the holiday season, but in the white space directly before and after that hectic time.
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FootballCan 2041: A Technology Contest to Promote Inclusion, Sustainability, and Diversity
Internationalist Innovation in Media August 24, 2022Banco Santander created an international innovation contest to reward tech ideas and solutions that make the football world better.
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Frank’s RedHot Uses Intrinsic In-Game Ads to Engage Gamers
Internationalist Innovation in Media August 24, 2022Frank’s RedHot partnered with Frameplay to launch its first intrinsic in-game advertising campaign.
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Heinz Tomato Blood Helps Inspire Costumes for Halloween
Internationalist Innovation in Media August 24, 2022To increase sales of its ketchup outside of the typical ketchup season, Kraft Heinz deployed an omnichannel campaign demonstrating how its product could inspire costume creation.
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How a Nonprofit Used a Magazine Cover to Support Victims of Domestic Violence
Internationalist Innovation in Media August 24, 2022No to Violence Against Women (NTVAW) worked with Israeli lifestyle magazine Laisha to drive awareness of its hotline serving to protect women from domestic violence.
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Hyundai Enters the Metaverse with Hyundai Mobility Adventure on Roblox
Internationalist Innovation in Media August 24, 2022Hyundai created an integration within Roblox to help the next generation of customers experience the future of electric vehicles.
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Bringing a 45-Year-Old Women’s Organization into a New Era
B2 Awards July 22, 2022TEMPO Milwaukee refreshed its message and brand to reach an expanded audience.
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ZS Associates Urges Firms to Adopt a Business-to-Ecosystem Mindset
B2 Awards July 22, 2022Management Consultant ZS Associates undertook an ABM campaign that urged firms to adopt a business-to-ecosystem approach.
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Championing the Power of Brand
B2 Awards July 21, 2022GfK SE delivered a manifesto-for-change that fired up marketers to unleash the potential of their brands and, importantly, captured prospective customers’ contact information.
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Cox Communications Targets Small Businesses
B2 Awards July 21, 2022Cox Communications undertook a campaign to show small businesses how it connected them to their customers.
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How Tableau Reinvented Its Software Conference
B2 Awards July 20, 2022Tableau Conference is one of the key touch points for Tableau Software. With continued pandemic challenges constraining the typical conference experience, TC21’s unique creative approach and engaging content impassioned both the core community, customers, and prospects beyond expectations.
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Reimagining the "How America Saves" Experience
B2 Awards July 20, 2022Vanguard’s "How America Saves" refresh is part of a digital transformation effort designed to increase brand relevance and create more rewarding customer experiences across Vanguard's products and services.
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