Case Studies
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Aruba Instant On Becomes Instant Hit
B2 Awards July 12, 2022Aruba promoted its Aruba Instant On service with an integrated marketing campaign.
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Caterpillar Showcases Technicians’ Skills with a Game Show
B2 Awards July 12, 2022Caterpillar drew the attention of jobseekers with a game show that showcased the skills of its technicians in a manner akin to the TV show American Ninja Warrior.
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Dell Technologies Helps McLaren Drive Remote Work
B2 Awards July 12, 2022Dell Technologies worked with Mclaren Group, a brand involved in Formula One motorsports, to position itself as an innovative technology company that enables remote work, even in a McLaren Artura.
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DISQO Campaign Reveals How Slight Change in Creative Presentation Can Yield Impressive Results
B2 Awards July 12, 2022With a fun spin on the presentation of dry research and data reports, DISQO, a start-up provider of digital advertising effectiveness measurement, was able to convince several new brands to adopt its measurement platform, generating thousands of dollars in new business for the emerging company.
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How Databricks Leveraged Its Biggest Clients to Drive Brand Affinity
B2 Awards July 12, 2022To raise its brand awareness and create stronger emotional connections with customers and prospects, Databricks used an omnichannel campaign with creative featuring video testimonials by data teams from some of the brand’s best-known customers.
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How Expedia Group Media Solutions Supported Travel Recovery Through Data, Insights, and Expertise
B2 Awards July 12, 2022Expedia Group Media Solutions leveraged its first-party data, and decades of industry knowledge and crisis experience to create quarterly travel recovery reports, providing its partners with valuable insights and support amid the pandemic.
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How Lyft Leveraged a Hyper-targeted Campaign to Recruit New Drivers
B2 Awards July 12, 2022Lyft created a hyper-targeted campaign to recruit new drivers after the pandemic disrupted recruitment and demand for the ride share service.
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How One B2B Brand Used a 3D Animation to Drive New Product Sales
B2 Awards July 12, 2022Trelleborg Marine & Infrastructure, a global leader in polymer solutions, used an interactive 3D animation and a data-rich email and LinkedIn campaign to achieve impressive results in telling prospects about its new DynaMoor product.
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How to Shop Safe
B2 Awards July 12, 2022PayPal took its brand to the next level and was no longer seen as just a payment option on a screen. As the world began to get back to normal, PayPal delivered results that began to bring confidence back to the economy and made a major difference during the pandemic.
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Making Fierce Friends
B2 Awards July 12, 2022Mower rebranded its website to inspire authentic and enduring personal connections, a mission the agency calls “Making Fierce Friends.”
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McCain Foods' Supersized Selling Experience
B2 Awards July 12, 2022McCain launched a digital portal for its salespeople, giving them all the resources, content, and tools they needed to support their customers.
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Rehabilitating Stevia’s Reputation
B2 Awards July 12, 2022Ingredion strove to differentiate its approach to stevia sourcing from that of an industry that had been found guilty of greenwashing.
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SAP’s Marketing Innovation for Sustained Audience Growth
B2 Awards July 12, 2022By targeting companies based on intent and utilizing an ABM and omnichannel approach, SAP was able to identify additional revenue streams for SAP, as well as create relevant connections with these targets and industries through persona-based messages and landing pages.
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This Company Created a Hybrid Workplace Platform
B2 Awards July 12, 2022Envoy aimed to be the trusted, agile, and preferred leader for flexible, hybrid work solutions.
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This Company’s Global Redesign
B2 Awards July 12, 2022To support Sinch’s rapid growth targets, the business needed to establish itself in North America to build brand recognition and market share to then, in turn, expand globally.
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Eaton Offers IT Workers Relief with IT After Dark
B2 Awards July 11, 2022During the pandemic, Eaton created an online content hub that leveraged IT workers' love of eight-bit retro gaming, meme culture, and tech hacks, providing resources and tools the IT community needed at a time it was most stressed.
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Ernst & Young Creates “Leadership In Action” Content
B2 Awards July 11, 2022Ernst & Young’s “Leadership In Action” campaign was a video series housed on the website of The Wall Street Journal, tailored to U.S. business executives and industry leaders around some of the most pressing topics on their leadership agenda.
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Kearney Brings Joy@Work
B2 Awards July 11, 2022Kearney started a podcast about creating more joy at work, aiming to inspire listeners with the content, while also hoping to use the podcast to build relationships with current and prospective clients.
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Lead Generation for a Disruptive Clean Air Solution for Manufacturers
B2 Awards July 11, 2022Duroair used a content marketing campaign to promote its retractable clean room and improve lead generation.
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Pitney Bowes Generates Leads with a Survey
B2 Awards July 11, 2022After the USPS raised delivery rates and changed delivery standards, Pitney Bowes conducted an online survey of mailers and gained insight into the specific needs each prospect faced.
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