Heinz Tomato Blood Helps Inspire Costumes for Halloween | Internationalist Innovation in Media | Internationalist Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

Heinz Tomato Blood Helps Inspire Costumes for Halloween

To increase sales of its ketchup outside of the typical ketchup season, Kraft Heinz deployed an omnichannel campaign demonstrating how its product could inspire costume creation.