Case Studies
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Championing the Power of Brand
B2 Awards July 21, 2022GfK SE delivered a manifesto-for-change that fired up marketers to unleash the potential of their brands and, importantly, captured prospective customers’ contact information.
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Cox Communications Targets Small Businesses
B2 Awards July 21, 2022Cox Communications undertook a campaign to show small businesses how it connected them to their customers.
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How Tableau Reinvented Its Software Conference
B2 Awards July 20, 2022Tableau Conference is one of the key touch points for Tableau Software. With continued pandemic challenges constraining the typical conference experience, TC21’s unique creative approach and engaging content impassioned both the core community, customers, and prospects beyond expectations.
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Reimagining the "How America Saves" Experience
B2 Awards July 20, 2022Vanguard’s "How America Saves" refresh is part of a digital transformation effort designed to increase brand relevance and create more rewarding customer experiences across Vanguard's products and services.
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Sendbird Tackles Demand Generation
B2 Awards July 20, 2022Sendbird strove to optimize both its paid program and SEO strategy to improve organic and paid ad performance, drive leads, and unlock the full potential and value in its sales pipeline.
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Stein IAS Capitalizes on Appearances at B2B Events
B2 Awards July 20, 2022Stein IAS promoted itself among B2B marketers with IP that included a growth marketing maturity study and several appearances at high-profile B2B events.
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Tapping into the Psychology of Clean Label
B2 Awards July 20, 2022Ingredion’s brand position is to “be what’s next.” This thought leadership campaign is an example of the mission to deliver useful marketing that helps accelerate customer success by creating the next wave of consumer preferred foods – the email strategy is an integral part of delivering that message.
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Degree’s “Trainers for Hire” Campaign Challenges Fitness Brands to Be More Inclusive
B2 Awards July 18, 2022With its multi-faceted “Trainer for Hire” campaign, Degree made the exercise world a little more inclusive by helping well-known fitness brands to hire differently abled trainers via an easy-to-use online recruiting tool built and maintained by the deodorant brand.
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Equity@Work: Fighting Work Discrimination
B2 Awards July 18, 2022Kelly Services portrayed employment discrimination through the eyes of children to inspire Fortune 500 C-suite members and human resource departments to do away with outdated discriminatory requirements.
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Finastra.com Gets Redesign to Deliver Users Relevant Content
B2 Awards July 18, 2022Finastra redesigned its website to improve the UX experience and deliver users the most relevant content.
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Hilton Uses Omnichannel Campaign and Consistent Messaging to Connect with Its Most Important Clients
B2 Awards July 18, 2022With the desire to position event planners — who struggled mightily during the early phases of the pandemic — as the heroes of its industry, Hilton launched its first-ever B2B campaign, an omnichannel effort that celebrated a return to travel and the individuals who made it happen.
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How Broadridge’s Interactive Experience Assuaged Customer Concerns and Generated Millions in New Business
B2 Awards July 18, 2022To show potential customers that its wealth management platform was equipped to solve their most pressing needs for years to come, Broadridge created an interactive web experience that catered to several different customer profiles and the issues most pressing to each of them.
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How Westcoast Cloud Reimagined its Event Series Through Listening
B2 Awards July 18, 2022Westcoast Cloud reimagined the visual identity and messaging for its event series to strengthen its position as a Microsoft expert and help its partners take their business to the next level.
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National Grid Promotes Energy Efficiency
B2 Awards July 18, 2022National Grid, an electricity and gas utility company, created a coordinated portfolio of industry-specific messaging to encourage energy efficiency among its commercial clients.
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Pitney Bowes Develops an Arsenal of Sales Tools
B2 Awards July 18, 2022Pitney Bowes targeted carefully chosen verticals with an array of sales tools tailored to the needs of the different stages of the buyer journey.
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“With Love. From Hilton” Celebrates a Profession That Struggled Mightily During the Pandemic
B2 Awards July 17, 2022Hilton wanted to show love to event planners who stuck with its brand during the toughest days of the pandemic, when in-person events weren’t possible. So the hospitality brand built an IMEX trade show booth that celebrated these event professionals and provided them the opportunity to bask in love and adoration.
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In Pursuit of Racial Justice, Deloitte Spotlights Its Black Employees’ Experiences
B2 Awards July 17, 2022Motivated to act following the heinous murders of George Floyd, Ahmaud Arbery, and Breonna Taylor, Deloitte launched a content program that spotlighted the stories of some of its Black employees, allowing them to openly share their experiences with racial injustice, which were then distributed across Deloitte’s internal and external channels.
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Verizon Earned Millions in New Business with This ABM Campaign
B2 Awards July 17, 2022For its “Project Thor” campaign, Verizon applied account-based marketing and personalization tactics to help key senior executives and decision makers go beyond their perception of the brand as merely a mobile network service provider and begin to view it as a potential word-class digital transformation partner.
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VSP Optics Turns to the Past in Quest to Earn Future Business
B2 Awards July 17, 2022To drum up future business, VSP Optics turned to the past, leveraging popular cultural icons from the ’70s and ’80s in its creative to grab the attention of the typically self-serious optician audience and inspire them to enroll in the brand’s product education webinar series.
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BDR Thermea’s Interactive 3D World
B2 Awards July 16, 2022During the pandemic, BDR Thermea delivered a dynamic digital trade show experience, leveraging curated studio content and interactive engagement tools to create a virtual experience that drove higher sales than previous physical activations.
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