How This Shoe Brand Saved Back-to-School Sales with a Digital Tarot Card Deck | Smarties Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

How This Shoe Brand Saved Back-to-School Sales with a Digital Tarot Card Deck

When the pandemic threatened its sales during the critical back-to-school period, footwear brand Biti’s Hunter created a digital tarot card deck that engaged generation Z and, more importantly, got them to buy shoes while in lockdown.