Case Studies
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How This Shoe Brand Saved Back-to-School Sales with a Digital Tarot Card Deck
Smarties Awards July 24, 2023When the pandemic threatened its sales during the critical back-to-school period, footwear brand Biti’s Hunter created a digital tarot card deck that engaged generation Z and, more importantly, got them to buy shoes while in lockdown.
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How TikTok’s Love Letter to Singapore Won by Focusing on What the Nation Is Not
Smarties Awards July 24, 2023To celebrate Singapore’s National Day and deepen its relationship with Singaporeans, TikTok created a short film that highlighted all of the things Singapore is not.
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How TIM’s “Silent Hit” Offered a Boon to Silenced Victims of Abuse
Smarties Awards July 24, 2023With its “Silent Hit” campaign, Brazilian telecommunications brand TIM partnered with three prominent female pop stars to create a “lyric-less” song, which symbolized the way abused women are silenced and generated a healthy amount of social media buzz.
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How UltraTech Created an Alert Mechanism to Cement its Position as the No. 1 Cement Brand in India
Smarties Awards July 24, 2023UltraTech Cement deployed a disruptive omnichannel campaign, integrating its brand message across various digital platforms and partnering with leaders in the rural Indian community to reinforce its position as the No. 1 cement brand in India.
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How Whirlpool Leveraged VR
Smarties Awards July 24, 2023Whirlpool Shopper’s solution sought to fundamentally change how we collectively think about shopper marketing in the category. By using advanced behavioral targeting, Whirlpool Shopper would understand what caused someone to start shopping for appliances and tailor the ads they see based on what they were shopping for.
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Hyundai Partnered with Roblox to Engage Future Car Buyers
Smarties Awards July 24, 2023Hyundai integrated its brand into Roblox, leaving a lasting impression on the future generation of car buyers.
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Indian Retailer Promotes iPhones with an Influencer Fruit Stunt
Smarties Awards July 24, 2023To generate buzz about the release of the iPhone 14, Indian electronics retailer Croma sent puzzling hampers of fruit to prominent influencers.
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JBS Foods Promotes Meal Kits with a Data-Driven Digital Campaign
Smarties Awards July 24, 2023JBS Foods promoted its meal kits with a mobile-heavy digital campaign that was guided by extremely granular geo-targeting.
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KangShiFu Creates a Reality TV Show to Combat Stereotypes
Smarties Awards July 24, 2023KangShiFu created a reality TV show to combat gender stereotypes and promote its new Zero-Sugar Iced Tea.
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KFC Transforms eSports Marketing with Collector Cards
Smarties Awards July 24, 2023KFC's innovative marketing campaign centered around the creation of Colonel KI Collector Cards, successfully united Chinese eSports fans, and elevated KFC's brand presence in the gaming community.
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Kinh Do Animates Family Photos on Social Media
Smarties Awards July 24, 2023To help celebrate Vietnam’s Trung Thu festival during the pandemic, Kinh Do used AI technology that enabled people to animate their family photos on social media.
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Lay’s Connects with China’s Young Consumers Through Flavors
Smarties Awards July 24, 2023The Lay’s “Find Your Flavor” campaign captivated young Chinese consumers by leveraging emotional storytelling and regional flavors, resulting in increased sales and brand awareness.
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Lowe’s Leverages Browser Ads and Buy-Now-Pay-Later Apps
Smarties Awards July 24, 2023Lowe’s capitalized on browser ads and buy-now-pay-later (BNPL) apps for a mobile-forward campaign promoting its e-commerce site.
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LUX Botanicals Uses XR Tech for a Transformation
Smarties Awards July 24, 2023LUX Botanicals implemented a transformative campaign, leveraging new fragrances and XR technology, to captivate urban women in Vietnam.
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Magnum Offers Data-Driven Personalized Pleasure on YouTube
Smarties Awards July 24, 2023Magnum's data-driven campaign used personalized videos on YouTube to engage with audiences, resulting in improved video completion rates, increased Magnum-related searches, and higher participation in a promotional draw.
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Martha Stewart and the Thirst Trap
Smarties Awards July 24, 2023Clé de Peau Beauté is a luxury beauty brand. The brand wanted to appeal to a younger generation and that meant reaching them when and where they go for beauty tips and inspiration: TikTok and Instagram.
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Maybelline Empowers Gen Z With Daring Makeup Transformations
Smarties Awards July 24, 2023The "Lì 2.0: Empowering Gen Z with Daring Makeup Transformations" campaign by Maybelline New York utilized the power of key opinion consumers on TikTok resulting in significant sales uplift, brand engagement, and a strengthened association with daring makeup among generation Z consumers.
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McCormick Creates a Gamified Ad for French’s Mustard
Smarties Awards July 24, 2023McCormick created a gamified ad for French’s Mustard to bring a unique experience to its target audience.
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McDonald’s Has Influencers Promote Menu Hacks
Smarties Awards July 24, 2023McDonald’s had social media influencers celebrate menu-specific hacks, generating awareness for new limited-time offerings, and getting people in-store to purchase.
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McDonald’s Indonesia Celebrates National Heroes with Toys
Smarties Awards July 24, 2023McDonald's Indonesia's campaign introduced the "McDonald's Pahlawan (Heroes) edition" toys, using QR codes to share the stories of national heroes and foster family togetherness, resulting in increased brand trust and positive perception of the brand's ethics and family-friendly values.
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