Panasonic Highlights Moments That Matter to Reclaim the Interest of Blue-Color Workers | B2 Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

Panasonic Highlights Moments That Matter to Reclaim the Interest of Blue-Color Workers

Panasonic expanded the positioning of its Toughbook beyond device ruggedness, evoking emotion to reclaim the interest of blue-color workers and create momentum for sales.