Case Studies
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Empowering Girls through Sports
REGGIE Awards April 17, 2024Basketball is more than a game. It helps shape communities and inspires change, both on and off the court. DICK'S Sporting Goods and Nike recognized the challenges young female basketball players face in sport and partnered to build a program that would empower the next generation of girl ballers.
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Flag Football Hits Super Bowl Prime Time
REGGIE Awards April 17, 2024The NFL's "Run With It" campaign introduced flag football to the Super Bowl stage, spotlighting women's pivotal role in the sport's growth and challenging stereotypes.
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How “Ice Cream Everydae” Got Midwestern Families to Be More Indulgent
REGGIE Awards April 17, 2024Unilever created a series of original ice cream recipes for each of its ice cream brands, inspiring families to make the frozen treat a more regular part of their family-time rituals.
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How Angel Soft Animated the Bathroom Tissue Market
REGGIE Awards April 17, 2024Angel Soft embarked on a strategic initiative to revitalize its presence in the bathroom tissue/toilet paper (TP) category, aiming to regain market share from industry leaders. Through a creatively crafted animated campaign inspired by sitcoms, the brand witnessed significant increases in share, awareness, and penetration.
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How DraftKings' Algorithmic Transformation Beat the Odds and Unlocked Paying Users
REGGIE Awards April 17, 2024DraftKings developed a custom algorithm to find and convert paid users while reducing its customer acquisition cost.
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How Eaton Turned IT Heroes into Comic-Book Heroes
REGGIE Awards April 17, 2024Eaton's innovative campaign, "Tales from The Next Frontier," captivated IT professionals by transforming real-world business outcomes into illustrated tales, positioning them as heroes in the battle against technological challenges, thus enhancing brand engagement and reinforcing the value of outcome-focused messaging.
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How Frito-Lay Dominated Halloween with Scary Good Snacks
REGGIE Awards April 17, 2024During a candy-dominated time frame, Frito-Lay kept the momentum of salty-snack enjoyment throughout the Halloween season by tapping into the scary movie watching occasion.
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How General Mills Turned Cereal Bowls into Fortune Tellers
REGGIE Awards April 17, 2024General Mills successfully launched Lucky's Charmology, a first-of-its-kind commerce experience, turning breakfast bowls of Lucky Charms into magical fortunes for Target shoppers.
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How Netflix Leveraged Experiential Marketing
REGGIE Awards April 17, 2024Netflix’s FYC campaigns include a range of promotional activities such as billboards, print ads, social/digital ads, distributing screeners, and direct mail. The goal is to keep the Emmys and its talent top of mind among voters.
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How OREO’s Virtual House Parties Drove Cookie Sales
REGGIE Awards April 17, 2024OREO created a program leveraging immersive virtual house party experiences to drive trials of its new cookie.
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How Paramount Global Resurrected an Iconic Franchise
REGGIE Awards April 17, 2024Paramount Global's Teenage Mutant Ninja Turtles (TMNT) campaign strategically leveraged the theatrical release of Teenage Mutant Ninja Turtles: Mutant Mayhem to reignite consumer interest, securing significant incremental features and retailer support, thereby reestablishing the iconic franchise as an evergreen property.
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How This Company Created a PTO Day
REGGIE Awards April 17, 2024The challenge was to ensure Jameson stood out and remained the top-of-mind choice amidst growing competition, and second, encourage Americans, especially younger generations who tend to drink less and to embrace the spirit of St. Patrick's Day.
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How This Hotel Enlisted Cookie Monster to Woo Millennial Parents
REGGIE Awards April 17, 2024DoubleTree baked a new, allergy-friendly option for an even warmer welcome at check-in to reinvigorate its consumer base and win over millennial parents. The iconic Cookie Monster was enlisted to promote the brand’s new inclusive cookie offering on National Chocolate Chip Cookie Day, tapping into millennials' affinity for nostalgia.
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HP Triumphs with ABM Campaign
REGGIE Awards April 17, 2024HP launched its Subscription Management Service with a data-driven ABM campaign across multiple digital channels. The campaign achieved exceptional results, surpassing lead generation targets by 179 percent, doubling the email open rate average, and achieving a click-through rate seven times higher than the industry benchmark.
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Jimmy Dean and Walmart’s Breakfast Collab
REGGIE Awards April 17, 2024Jimmy Dean sought to mitigate decline, maintaining steady sales throughout program activation phases to bolster Walmart's market share. Therefore, the brand had to identify who its breakfast eaters were and what was required to bring them back and keep them eating protein breakfast at Walmart.
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Lenovo Partnered with Queen Latifah to Help SMBs
REGGIE Awards April 17, 2024In early 2022, AI was just becoming part of public consciousness, with few understanding its amazing potential to be applied for good. But Lenovo did just that. Through a pioneering use of AI, Lenovo provided small businesses with a revolutionary solution to drive awareness and acclaim in their communities in a way that each business could never have imagined, nor achieved, on their own.
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Locking in Success: How eos Locked in Success After a Viral Men's Craze
REGGIE Awards April 17, 2024After eos’s lotion went viral with men who wanted soft, smooth skin, the brand’s female consumers got mad. In response, the brand designed the “Lotion Lock” to protect women everywhere from having their lotion stolen by their partners, friends, and housemates.
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Pepsi’s New Hot Dog Condiment Ignites Summer Sales and Social Buzz
REGGIE Awards April 17, 2024To demonstrate Pepsi's compatibility with hot dogs, PepsiCo introduced Pepsi Colachup, a unique condiment that garnered significant attention and drove sales growth.
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Shell Partners with Fortnite Creators to Bridge the Digital and Real Worlds
REGGIE Awards April 17, 2024To showcase its new premium fuel brand, Shell partnered with a group of Fortnite creators to develop game maps that would demonstrate both the beauty of the world and the power of the new fuel to take drivers where they wanted.
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This “Fake” Ad Leveraged Humor
REGGIE Awards April 17, 2024January is the industry’s single biggest month to drive new member joins because category consideration is at its peak in the new year. The challenge was to differentiate Planet Fitness from the sea of serious fitness category sameness during New Year's.
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