Invisalign’s Movie Trailers Juxtapose the Benefits of its Aligners to the Discomfort of Braces
To position the brand as the hero that keeps teens drama-free, Invisalign created #InvisIsDramaFree 2023 — a series of fake movie trailers emphasizing the daily hassles and visceral discomfort of braces juxtaposed against the benefits of the brands clear aligners.
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