Case Studies
-
MiO Creates “Crash Insurance” To Position Itself as The Solution for The Energy Drink Crash
In-House Excellence Awards May 27, 2024MiO Energy's innovative “Crash Coverage” campaign leveraged social media to highlight the drawbacks of traditional energy drinks, resulting in 23 percent sales growth. The brand engaged generation Z consumers and garnered 14 million social engagements, positioning MiO as the go-to solution for crash-free energy.
view -
Mixing Style: KitchenAid's Fashion Week Debut
In-House Excellence Awards May 27, 2024To launch the 2023 Color of the Year, KitchenAid transformed an over 100-year-old icon into a 12-piece couture collection and launched it at New York Fashion Week.
view -
Molson Coors Refreshes Its Annual Convention to Energize Distributors
In-House Excellence Awards May 27, 2024Molson Coors worked with its in-house agency to reinvent its annual convention and earn a greater share of attention from the brand’s distributor partners.
view -
Organic Valley Brings Family Farms to the Big City
In-House Excellence Awards May 27, 2024Organic Valley’s campaign highlighted the importance of protecting small organic family farms through innovative out-of-home displays and experiential activations.
view -
Refreshing Pepsi: Unveiling a Bold New Logo
In-House Excellence Awards May 27, 2024PepsiCo’s in-house content studio built awareness and familiarity for Pepsi’s new logo and visual identity system through a series of dynamic commercials, ensuring consumers would recognize the refreshed design on store shelves, in restaurants, and wherever else they enjoy Pepsi products.
view -
How CVS Used a Video to Foster a Culture of Empathy
In-House Excellence Awards May 21, 2024CVS created the “Helping With Heart” campaign to introduce a new culture of service to the enterprise in a way that is inspiring, motivating, and familiar. Its message was simple — bring your heart and put your heart to work to make the colleague and customer experience truly meaningful.
view -
Molson Coors Bets on the Big Game with Their Ad
In-House Excellence Awards May 21, 2024Molson Coors created the first-ever Super Bowl ad people could bet on using the DraftKings app. This groundbreaking campaign, featuring a surprise brand reveal, garnered significant engagement and widespread positive sentiment.
view -
How RISE Dispensary Used the War on Drugs to Highlight the Positives of Cannabis Legalization
In-House Excellence Awards May 20, 2024RISE Dispensary turned the past on itself, using Richard Nixon — the father of the War on Drugs — in a new campaign that espoused the positives of cannabis legalization.
view -
How The Met Drew Young Visitors with Verizon and Roblox
In-House Excellence Awards May 20, 2024To inspire enthusiasm in young people, The Metropolitan Museum of Art partnered with Verizon to create a Roblox avatar collection that brought the metaverse to the museum’s halls.
view -
Heinz Promotes Limited-Edition Sauces with "Limited-Time" Celebrities
In-House Excellence Awards May 19, 2024When Heinz set out to launch its new limited-time sauces, the brand eschewed the traditional partnership and, instead, teamed up with “celebrities” who know a little something about a limited-time in the spotlight in a campaign that paired limited-time sauces with limited-time celebrities.
view -
How Audi Let Fans Direct a Brand Film Via Instagram
In-House Excellence Awards May 19, 2024To help send off its popular R8 model, Audi allowed fans to serve as the directors of a farewell film for the car by voting on various creative elements via Instagram Stories.
view -
How Heinz Engaged the Running Community with Custom Run Map
In-House Excellence Awards May 19, 2024With runners turning to its ketchup packets to help fuel their runs, Heinz created a series of routes on popular running apps, showcasing locations where participants could find the brand’s ketchup packets while on the go.
view -
How Kraft Changed Minds About the Word “Moist”
In-House Excellence Awards May 19, 2024To help combat public disdain for the word “moist” — a key feature of its mayonnaise — Kraft created a guerilla-style, mixed media campaign that aimed to make “moist” the Webster Dictionary’s 2023 Word of the Year.
view -
Northwell Health Highlights Centenarians in Stellar Cross-Media Holiday Campaign
In-House Excellence Awards May 19, 2024To help its brand stand out during a crowded holiday season, Northwell Health created a campaign that leveraged the powerful stories of centenarians and their plans for the future, inspiring its audience to take their health more seriously in the name of longevity.
view -
The New Renaissance: How Aquent Leveraged Classical Paintings to Promote New Research
In-House Excellence Awards May 19, 2024Aquent created a campaign that leveraged updated versions of famous Renaissance paintings — created using AI — to highlight a new report that outlined where marketing and creativity were headed.
view -
This Nonprofit Celebrated International Women’s Day
In-House Excellence Awards May 19, 2024CARE’s International Women’s Day campaign "Women Know How," celebrated fearless leaders and changemakers. Featuring a flagship video, top media placements like the Today Show, a speaker series, and a first-ever activation of social media influencers, CARE’s campaign spread powerful content across channels.
view -
BNY Mellon’s Dynamic Rebrand
In-House Excellence Awards May 18, 2024As BNY Mellon continues to transform as an organization, it was clear the brand had to follow suit — to finally tell a story that embraces both its heritage and vision, and to connect on a deeper level with traditional audiences and the next generation alike.
view -
Caterpillar Launched Storytelling Campaign for Its Employees
In-House Excellence Awards May 18, 2024Elevating engagement, driving confidence, and building brand awareness of Caterpillar employment opportunities were the three goals that went into developing a campaign focused on authentic storytelling around the priority Employee Value Proposition pillars.
view -
Highmark Health Encourages Mental Health Awareness
In-House Excellence Awards May 18, 2024Highmark Health urged residents of Western Pennsylvania to reflect on their mental health by asking, “How’s it going?”
view -
How Heinz and a Shipwrecked Sailor Went Viral
In-House Excellence Awards May 18, 2024When Elvis Francois survived 24 days adrift at sea on a bottle of ketchup, Heinz wanted to help him get a new boat. There was just one problem: Nobody could find him. So, Heinz sent a message in a bottle adrift into the sea of the internet to #FindTheKetchupBoatGuy.
view