Case Studies
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How Bimbo Bakeries Engaged with Students
REGGIE Awards April 28, 2024Marinela faced the challenge of engaging students and driving sales during a specific promotional period from June 19 to September 10. The primary objective was to support students in discovering their passions while simultaneously boosting product sales.
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How BMO Reduced Attrition, Increased Revenue, and Helped Customers Make Real Financial Progress
REGGIE Awards April 28, 2024Rather than persuading customers to use their credit card through traditional promotional offers, Bank of Montreal (BMO) created a program to better understand their needs and match them with a personalized card transfer offer.
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HP Leveraged Experiential Marketing to Engage with Gen Z
REGGIE Awards April 28, 2024In its first live event since the pandemic, OMEN by HP wanted to make a triumphant return by breaking through the noise and creating a major splash in the anime world. HP’s biggest challenge was building brand awareness among fans of anime and cosplay.
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Knorr’s Reimagines the Drive-Thru as the Destination for Healthy Food
REGGIE Awards April 28, 2024Knorr partnered with H-E-B to win back shoppers who had been defaulting to fast food for the sake of convenience instead of making meals at home. With an on-premise drive-thru experience, Knorr broke down preconceptions of convenience and introduced easy, delicious, and nutritious solutions to H-E-B shoppers.
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ParkinSex: An Inclusive Guide for People with Parkinson’s Disease
REGGIE Awards April 28, 2024Parkinson’s disease is a nervous system disorder with one of the highest rates of sexual dysfunction. But sexual wellness is rarely discussed in the Parkinson’s community.
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Pedro Pascal and the Merge Mansion
REGGIE Awards April 28, 2024Metacore wanted to create a branded experience that evolved the game lore and built excitement for the new content among existing players while attracting new fans.
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PENN Entertainment Drove Loyalty Adoption Through the Power of Second Chances
REGGIE Awards April 28, 2024To increase adoption of and engagement with its rewards platform, PENN Entertainment created a campaign that prompted users to imagine what they would do if they could go back and give a piece of advice to their past selves.
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This AR Experience Provided Children in Need with a Wish Upon a Star
REGGIE Awards April 28, 2024By creating an AR experience that transformed the sky into a magical night filled with wishing stars, Verizon turned the stuff of fairytales into a reality for children in need.
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Wolverine Taps Michigan Football to Showcase Its Blue-Collar Credentials
REGGIE Awards April 28, 2024In an effort to heighten brand awareness and engagement among younger consumers, work boot brand Wolverine teamed up with Michigan University football for an activation that revealed the grit and toughness of both the brand and the eventual championship-winning team.
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Xbox’s Turns to the “Power of Three” to Win Over Gamers with an Innovative Brand Partnership
REGGIE Awards April 28, 2024In a first-of-its-kind activation, Xbox partnered with three of PepsiCo’s most popular brands to create new content, bring back some old fan favorite products, and ultimately raise awareness and purchase intent for its Game Pass service.
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How State Farm Changed the Game on Naming Rights
REGGIE Awards April 27, 2024State Farm's "The Big Game Came to Us!" campaign revolutionized naming rights strategy by partnering with TikTok's top creator, Khaby Lame, whose single post reached 220 million viewers, doubling Super Bowl viewership.
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How State Farm Connected to Customers with Bobbleheads
REGGIE Awards April 27, 2024State Farm's Bobblehead YOU! campaign, through a 30-city tour, successfully engaged with potential and existing customers, distributing over 500,000 bobbleheads and generating 121,119 qualified leads across 949 event days.
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State Farm Revolutionizes Brand Engagement Through Gaming
REGGIE Awards April 27, 2024State Farm conceived the groundbreaking Gamerhood Challenge, aiming to cultivate brand engagement among millennials and generation Z through gaming.
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Dove Dares Parents to Help Their Daughters Embrace Body Confidence
REGGIE Awards April 26, 2024With Dove’s campaign, “Dare to Be Truly You,” the brand inspired a trusting, open dialogue between kids and parents to discuss beauty and self-esteem topics through experiential events, in-store education, and social extensions of the card game that Dove designed to accompany the campaign.
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LifeLock Pitches Cybersecurity to a Younger Demographic
REGGIE Awards April 26, 2024LifeLock's "Dangerously Easy" campaign appealed to the next generation of cybersecurity consumers with an eye-catching, emotional argument.
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The Toronto Blue Jays Attract South Asians to the Ballpark
REGGIE Awards April 26, 2024Multicultural advertising agency Ethnicity Matters highlighted baseball’s similarities to cricket to attract the South Asian fans of the latter sport to Toronto’s ballpark.
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FedEx’s Appeal to B2B SMB
REGGIE Awards April 22, 2024FedEx Office had seen success with enterprise business owners, but to drive incremental revenue, they needed to attract a new segment: small and medium business owners (SMBs).
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How OREO Leveraged Milk Cartons to Drive Cookie Sales
REGGIE Awards April 22, 2024OREO needed to find a solution to increase traffic to its product and remind shoppers of the great taste of OREO would be the best way to reverse these brand and category declines.
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Jackpot Jingle: Reinventing Radio to Attract a Younger Audience
REGGIE Awards April 22, 2024The Ohio Lottery is ranked sixth in the nation for sales, but with the current lottery-playing population aging, the organization had to look to younger audiences as a means of sustaining and enlarging the lottery’s audience.
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Lysol’s Big Brand Activation Included Music
REGGIE Awards April 22, 2024In 2023, Lysol launched a new product unlike anything else in the air-care category: Lysol Air Sanitizer.
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