How This Food Brand Leveraged Gaming | In-House Excellence Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

How This Food Brand Leveraged Gaming

Drawing inspiration from the perfectly crisp and craveable texture of its own egg-roll wrappers, Pagoda Snacks created a customized “Crispy Mode” challenge for gamers that appears much like a deep-fried meme. Players who mastered “Crispy Mode” were rewarded with a chance to win a trip to the PGL CS2 Major 2024.