How Nike’s “Doin Damage” Campaign Got Kids Back onto the Baseball Diamond | Multicultural Excellence Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

How Nike’s “Doin Damage” Campaign Got Kids Back onto the Baseball Diamond

Nike’s “Doin Damage” campaign aimed to bring marginalized youth baseball players back into organized play by highlighting brash celebrations and other signs of individualism that had previously been frowned upon at the pro level.