SeeHer

Are you ready to revolutionize your advertising strategies and tap into the immense potential of gender equitable content? In this webinar hosted by SeeHer and LG Ads, delve into the transformative power of gender equality in media placements.

In an era of evolving consumer dynamics, gender equality in advertising is a game-changer for sustainable growth. In this webinar, explore groundbreaking insights from the 2024 GEMLift study, revealing key trends across gender, race, ethnicity, and generations.

In this video, hear from a panel from the 2024 ANA/SeeHer Gender Equality Conference that convened experts to speak on the perils and promise of pursuing equitability for women in media representation and in the ways in which they are measured as an audience.

A panel session held during the 2024 ANA/SeeHer Gender Equality Conference convened experts to speak on the perils and promise of pursuing equitability for women in media representation and in the ways in which they are measured as an audience.

In this video, a panel of media representatives from across the marketing industry came together to discuss how leading media companies are capitalizing on the rising popularity of women’s sports.

A panel of media representatives from across the marketing industry came together to discuss how leading media companies are capitalizing on the rising popularity of women’s sports.

In this video, ANA's Latha Sarathy shared insights on where gender equality stands in different countries and how marketers and media companies can become a force for change through the GEM® Suite of Tools.

This session shares insights on where gender equality stands in different countries and how marketers and media companies can become a force for change through the GEM® Suite of Tools.

In this session, SeeHer President Christine Guilfoyle welcomed attendees to the 2024 ANA Gender Equality Conference and provided an introduction to SeeHer.

See Her’s mission has been to accurately portray women and girls in marketing, media, entertainment, and more. Christine Guilfoyle, President of SeeHer, presented the empowering uses of AI for all women and girls.

See Her’s mission has been to accurately portray women and girls in marketing, media, entertainment, and more. In this video, Christine Guilfoyle, President of SeeHer, presented the empowering uses of AI for all women and girls.

In this webinar, discover groundbreaking insights from SeeHer and denstu’s most recent study, Global Perceptions of Progress of Gender Equality. Speakers revealed the high expectations consumers have of brands and platforms to shift societal perceptions and elevate the stature of women worldwide.

The ongoing, collective journey toward achieving gender equality is, and will always be, a community-led effort. SeeHer’s latest report, Global Perceptions of Progress on Gender Equality, illustrates that gender inequality is still a persistent and global issue; it takes all institutions, including marketing, to change perceptions, fight for equal rights, and pave the way forward for all.

In this webinar, learn more about the Gender Equality Measure (GEM®), which is the first data-driven methodology and global gold standard for measuring gender bias in ads and content.

The ANA’s SeeHer shares survey data from the consumer insights provider GWI that identifies what female members of generation Z regard as steps toward gender equality.

Kalmbach Feeds’ Bonnie Brannigan and SeeHer's Yatisha Forde shared the story behind the award-winning "Feed Your Dreams" campaign and why it stands out as an exemplary case study for its representation of women in advertising in front of and behind the camera.

In this video, Kalmbach Feeds’ Bonnie Brannigan and SeeHer's Yatisha Forde shared the story behind the award-winning "Feed Your Dreams" campaign and why it stands out as an exemplary case study for its representation of women in advertising in front of and behind the camera.

In this webinar, SeeHer discusses why gender equality is a business imperative for marketers. Learn strategies that best resonate with consumers through authentic representation and portrayals across generations of women and girls, from Gen Alpha to Boomers.

In this webinar, join SeeHer to learn more about the Gender Equality Measure, or GEM®, methodology, use cases, and SeeHer’s roadmap for democratizing and evolving gender equality measurement.

SeeHer and denstu have refreshed a landmark study to understand consumers' attitudes around the progress being made toward achieving gender equality and expanded its scope to include global markets. This webinar offers an assessment of the progress media and brands have made in accurate representation.