SeeHer

In this video, SeeHer and Comscore previewed the new GEM Audiences tool, detailing insights that were used in its creation and the ways in which it can be leveraged for more effective media planning.

SeeHer and Comscore previewed the new GEM Audiences tool, detailing insights that were used in its creation and the ways in which it can be leveraged for more effective media planning.

In this webinar, join SeeHer to learn more about the Gender Equality Measure (GEM®) methodology, use cases, and SeeHer’s roadmap for democratizing and evolving gender equality measurement.

In this webinar, learn what Gen Z expects from media and advertisers in terms of accurate gender representation and how to pass the Gen Z Vibe Check, while remaining authentic to your brand.

SeeHer shares data revealing what percentage of media depictions portray women as leaders or caregivers, as accomplished or sexualized, in addition to examining several other categories of representation. SeeHer’s data illuminates the attributes that women most want to be part of their portrayals in the media.

SeeHer provided an update on the progress the organization is making to drive accurate representation of women and girls in media through the integration of the GEM suite of measurement solutions into the full creative development and media planning and buying cycle.

In SeeHer’s Creative Best Practices "Consumer Viewpoints" webinar, speakers discussed why gender equality in media and advertising is critical to consumers and therefore a business imperative for marketers.

In this video, learn how an initiative to help fight gender bias and establish more gender equality through marketing and advertising came about and what tools will be available at the university level.

If you can SeeHer, you can Be Her. Hear how marketing and media experts utilize their positions to embed DEIB best practices within their organizations' workstreams and about work they put into the market for consumer consumption.

In this video, learn how media amplifies and drives SeeHer, the global movement to eliminate gender bias in media, marketing, advertising, and entertainment.

In this webinar, SeeHer and Getty Images shared best practices for visual storytelling to help marketers and creators identify and leverage imagery that accurately reflects women in all aspects of their identity.

This discussion highlights the importance of increasing accurate portrayals of women through the use of the four guides: #WriteHerRight Female Characters Inclusive Storytelling Guide, #WriteHerRight for Black Female Characters, #WriteHerRight for Latina Characters and the newest version, API Women Authentic Representation and Storytelling.

In this webinar, learn more about the state of women’s representation and roles in advertising and how to drive brand choice intent and long-term brand relationships.

In SeeHer’s Creative Best Practices webinar, learn why gender equality in media and advertising is critical to consumers and results in growth in marketing KPI’s, as well as sales for brands.

In six short years, SeeHer has become the leading global movement for gender equality in entertainment. In this video, SeeHer member Laura Knebusch, VP, Consumer Experience at Georgia-Pacific, explained how understanding societal shifts as they relate to women can deepen connections with consumers.

Moderated by SeeHer executives, Subject Matter Experts from the world’s top media brands discussed skill sets required in a changing talent marketplace, opportunities for reskilling, the potential for AI in building talent strategies, and how media professionals can navigate the changing workforce.

In this video, hear from speakers at the fourth annual SeeHer SheFront including Oprah Winfrey, Marc Pritchard, and more.

In this video, learn about SeeHer’s ongoing proprietary study, conducted in partnership with SeeHer members and IRI Worldwide, which revealed how critical it is to represent women authentically, particularly women of color, and how "getting it right" is a catalyst of growth.

SeeHer’s ongoing proprietary study, conducted in partnership with SeeHer members and IRI Worldwide, revealed how critical it is to represent women authentically, particularly women of color, and how "getting it right" is a catalyst of growth.

In this video, SeeHer shared advice for how to create accurate representations of women of color.