SeeHer

SeeHer shared advice for how to create accurate representations of women of color.

In this video, members of SeeHer shared examples of their work in support of positive portrayals of women and girls in advertising and the media.

Members of SeeHer shared examples of their work in support of positive portrayals of women and girls in advertising and the media.

In this webinar, learn about results of a study by dentsu and ANA’s SeeHer surveying consumers’ perception of the state of gender equality. The study finds that men and women have divergent viewpoints, that Black, Hispanic and Latinx women face compounded barriers, and that Gen Z feels a unique urgency to act.

SeeHer and dentsu collaborated on a proprietary research study to understand consumers’ attitudes around gender equality. This third report of a three-part series explores how different generations perceive the state of women’s equality in the U.S and the path to progress.

SeeHer and dentsu conducted a study to understand perceptions of the state of gender equality and what the marketing industry can do to advance the cause. This installment of the report focused on Black, Hispanic, and Latinx women.

SeeHer, in collaboration with dentsu, conducted a study to understand consumers’ attitudes around gender equality.

Several companies and organizations that attended #SeeHer In Sports in December spoke about how to change this in time for the 2020 Olympics in Tokyo — and why everyone should be concerned with the accurate portrayal of women and girls in advertisements.

Knatokie Ford, Ph.D., former senior policy adviser in the Obama White House Office of Science and Technology Policy and current STEM and entertainment engagement adviser to the ANA’s #SeeHer initiative, discusses the power that diversity and inclusiveness bring to storytelling; the importance of portraying women in TV, film, and advertising as they are; and more.

Women are actually the fastest growing segment of gamers (and 55 percent of League of Legends fans are women, according to MasterCard) — illustrating the opportunity in this space to empower and segment women, especially as gaming is also a gateway to sports and tech.

Forty-eight percent of the overall U.S. generational composition is made up by millennials and gen Z. By 2020, more than 50 percent of teens will be multicultural. By 2050, Caucasians will comprise less than 50 percent of the population.

Only 1 percent of media spend is allocated for female sports, despite 84 percent of sports fans being interested in women’s sports.

When was the last time you remember a women’s team receiving just as much attention as the men’s? Probably never.

The importance of celebrating and advocating women and women in sports is paramount to gender equality — but also to showing girls they are strong and can do anything boys can do.

Several companies and organizations that attended #SeeHer In Sports in May shared data and statistics that proved this, illustrating that “disinterest” in women’s sports is a marketing issue, not a demand issue.

Hear how the #SeeHer mission aligns marketing with diversity and inclusion to increase business growth for eBay and Anheuser-Busch. This video features Suzy Deering, the CMO at eBay, and Jodi Harris, the VP of Marketing Culture and Learning at Anheuser-Busch.