Future of Programmatic
As programmatic marketing continues to shift and evolve, it’s crucial that businesses understand it and its vital impact on opportunities in advertising spaces on different mediums and platforms.
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MOLOCO Dynamic Creative Optimization Helps GS SHOP
Smarties Awards December 28, 2021GS SHOP leveraged MOLOCO’s mobile programmatic advertising platform in a retargeting mobile campaign.
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Attention in the Programmatic Dimension…and Beyond
Conference Session Videos December 8, 2021The media market will benefit from shared understanding of media quality. In this video, learn how leading advertisers like Mars and MediaCom are using attention metrics to bring the industry one step closer.
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Cross-Platform Measurement and the Key to Unlocking Buyer Journey Knowledge
Partner Content November 18, 2021TV has changed. To reach the masses today, messages must appear everywhere people watch video. This means advertisers must embrace both linear TV and streaming. Cross-platform, unified impression measurement is now essential.
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Preventing the Perils of Programmatic for Premium Video
Partner Content September 14, 2021The theoretical advantages of programmatic advertising for a marketer are substantial. Lower transaction costs, more precise media targeting, greater flexibility, the ability to optimize creative and media in real time, and, of course, more competitive pricing should all lead to more efficient and more effective marketing. But how does the industry move beyond theory? There is a way.
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The Enterprise Marketer’s Guide to Customer Data Platforms
Knowledge Partners September 8, 2021CDP specialist Zeotap provides an accessible introduction to Customer Data Platforms.
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The Future of Data-Driven Marketing
Event Recaps August 18, 2021Salesforce SVP of Strategy for the Marketing Cloud Martin Kihn explained how the best global marketers are preparing for the new data revolution and future-proofing their customer relationships.
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Jumpstarting Brand and Demand
B2 Awards August 12, 2021Jumio used a global multi-channel marketing and media campaign to drive awareness and change how clients viewed its brand, positioning its Know Your Customers (KYX) identity verification platform as the only solution for businesses that want to combat fraud.
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How to Create Shoppable Moments Everywhere
Event Recaps July 20, 2021With consumer shopping habits rapidly changing, marketers must capitalize by building numerous shoppable moments into the buyer journey, ensuring that consumers can purchase with limited friction the moment they feel inspired to do so. In this session, the team at Blue Chip shared some tips.
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The ANA Programmatic RFP
Conference Session Videos July 20, 2021In late April, the ANA issued an RFP for a comprehensive study of the programmatic media buying ecosystem. In this video, speakers from the ANA discuss the rationale behind the RFP, what they’re doing, and what they expect to learn.
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The Programmatic Dilemma: How to Measure Media Buying Services During an Agency Pitch
Event Recaps July 20, 2021The Hershey Company shared how it moved away from theoretical pitch meetings to a hands-on-keyboard, interactive live buying test that demonstrates an agencies’ programmatic capabilities.
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The Programmatic Promise
Knowledge Partners September 4, 2020In this whitepaper, brands and agencies from around the world were asked about their programmatic strategies: what they’re getting right, what they’re struggling with, and what support they needed to get closer to the ideal future state of programmatic omnichannel.
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How to Optimize Value from Programmatic Buying
Knowledge Partners May 5, 2020The programmatic digital media supply chain is incredibly – and often unnecessarily – complex. In certain areas, it has become this way almost by design. It's no wonder that many marketers struggle to understand how it works.
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Bringing Transparency to the Programmatic Supply Chain
Event Recaps March 4, 2020Joe Zawadzki, founder of and CEO at the DSP MediaMath, led a conversation focused on how to fix the broken digital media supply chain.
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Using Log Data to Achieve Transparency in Programmatic Media Buying
Event Recaps October 15, 2019A panel discussed steps that programmatic media buyers can take to develop more informed strategies by capitalizing on log data.
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Programmatic Video Advertising Sharpens Messaging Strategy for Marketers
Trends and Technology September 27, 2019U.S. marketers will spend nearly $30 billion on programmatic video this year. There are myriad ways for brands to maximize those investments.
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Uncovering the Inefficiencies with Programmatic Buying
Event Recaps September 12, 2019Software company SAP discussed how it investigated the unsatisfactory performance of its programmatic media buys and the findings and solutions that resulted.
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McCormick’s Analytics, Marketing Mix, and In-Flight Optimization Program Evolution
Event Recaps September 11, 2019Ramesh Moorthy, director of North America consumer business analytics and consumer and market insight, and Giovanna DiLegge, senior marketing manager of marketing strategy and communications, both at McCormick & Co. Inc., discussed McCormick’s seven-year analytics journey.
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TV Gets with the Programmatic
Partner Content September 10, 2019Most descriptions of programmatic TV imply that it’s merely following a digital advertising programmatic blueprint, but that’s misleading. In fact, TV’s version of programmatic advertising differs from digital media in many ways — but none more so than the relationship between supply and demand of advertising inventory.
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Appointment Viewing Still Exists, and Programmatic Is Adapting to Take Advantage
Partner Content August 27, 2019While sports and live events are important types of programming that have proven to be immune to time-shifted viewing, the reliance on programmatic-buying technology in digital media environments and consumers’ ability to control viewing behavior are forcing an overhaul in the way the industry plans and executes media.
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Programmatic Marketing for Nonprofits
Webinar Rewinds August 5, 2019This webinar provided an introduction to the essential elements of programmatic marketing and how it has evolved.
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