Future of Programmatic
As programmatic marketing continues to shift and evolve, it’s crucial that businesses understand it and its vital impact on opportunities in advertising spaces on different mediums and platforms.
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With TV Advertising, Marketers Are Going Slowly Over the Top
Trends and Technology July 19, 2019Older generations are beginning to join millennials in opting for streaming services like Hulu and Netflix over linear TV and it’s creating new opportunities for brands. But the complexity and fragmented nature of the space are presenting some challenges as well.
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Optimizing Programmatic and Content Production for Effective Results
Event Recaps June 11, 2019At an ANA Production Management Committee meeting, eg+ Worldwide explained how it uses dynamic creative optimization for programmatic effectiveness, while Mastercard shared how its in-house content studio helps tell its brand story.
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Rebuilding Trust in the Digital/Programmatic Ecosystem
Event Recaps May 15, 2019Andrew Altersohn, managing partner at Re:Think Marketing, led a panel discussion focused on how the programmatic ecosystem can be improved.
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