PARTNER CONTRIBUTION
TV Gets with the Programmatic
TV is headed toward a uniquely programmatic future. Maximizing its value will require combining inventory and data in an environment of trust
Most descriptions of programmatic TV imply that it’s merely following a digital advertising programmatic blueprint, but that’s misleading. In fact, TV’s version of programmatic advertising differs from digital media in many ways — but none more so than the relationship between supply and demand of advertising inventory.
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