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Cadillac Celebrates Hip-Hop’s 50th Anniversary
Multicultural Excellence Awards January 6, 2025The iconic Cadillac brand has a rich and storied history as a mark of excellence, and over the years has become a symbol of achievement and success in the Black community. To drive brand and cultural relevance with this community, the brand wanted to create an audio campaign that enabled Cadillac to celebrate the important milestone of hip-hop’s 50th anniversary.
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We Came To Play: Opening Disney's Magic to Black Families
Multicultural Excellence Awards January 6, 2025The Walt Disney Company, partnering with Cashmere Agency, launched "We Came To Play," a groundbreaking campaign that redefined Disney magic through the lens of Black culture, aiming to break down invisible barriers and invite Black families to experience Disney Parks and Cruise Line adventures.
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The Verse: Celebrating Hip-Hop's 50th Anniversary Through Virtual Innovation
Multicultural Excellence Awards January 6, 2025In partnership with IW Group, Jack Daniel's Tennessee Honey created The Verse— an innovative AI-powered VR world that celebrated hip-hop's 50th anniversary by blending artistic expression with cutting-edge technology, featuring virtual galleries, interactive experiences, and an exclusive AI-powered concert.
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This Campaign Highlighted Racially Motivated Police Brutality in a Striking Way
Multicultural Excellence Awards January 6, 2025The Courageous Conversation Global Foundation aimed to facilitate difficult conversations around the level of racial discrimination and violence Black individuals face at the hands of the police through a unique and innovative activation.
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Heineken’s Red Stripe Embraces its Afro Caribbean Heritage
Multicultural Excellence Awards January 6, 2025Heineken rebranded one of its its beers, Red Stripe, using the drink’s Afro Caribbean heritage and influences.
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Texas Children’s Health Plan Undertakes Research to Improve Patient Services for Minorities
Multicultural Excellence Awards January 6, 2025WISP and agency 72andSunny created “Anti-Choice Ads,” a film which ran on YouTube as targeting tools were easily used to reach an anti-choice demographic. The end of the film drove to a website that housed further information and resources about abortion.
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The Cadillac Lounge Pitches EVs to Black Movie-Goers
Multicultural Excellence Awards January 6, 2025Cadillac leveraged its sponsorship of the American Black Film Festival to educate African American consumers about its portfolio of electric vehicles.
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How Murals and QR Codes Helped Drive Access to Skin Health
Multicultural Excellence Awards January 6, 2025Vaseline partnered with VML to create an omni-channel campaign that leveraged mural art, QR codes, and a network of dermatologists to provide people of color with access to more relevant skincare resources.
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How This Brand Introduced Young Podcast Listeners to James Baldwin
Multicultural Excellence Awards January 6, 2025Penguin Random House created an eight-episode podcast to introduce a new generation of BIPOC and white readers to author and Civil Rights activist James Baldwin, generating more than 11,500 podcast downloads through organic, non-paid promotion.
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PUMA Celebrates Hip Hop’s 50th Anniversary
Multicultural Excellence Awards January 6, 2025PUMA collaborated with Hip Hop 50 and iconic hip hop artists to launch its campaign celebrating the 50th anniversary of hip hop.
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Spectrum Connected with African Americans through a Comedic Music Video
Multicultural Excellence Awards January 6, 2025Spectrum partnered with comedic musicians to connect with its African American audience through music.
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How Well Represented Different Minorities Feel in Ads, by the Numbers
Money Slides January 2, 2025The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) shares survey data revealing what percentage of Asian, Black, Hispanic, LGBTQ+, disabled and White non-Hispanic consumers feel underrepresented or stereotyped in advertising.
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Movement, Not a Moment: Year-Round Inclusion Strategies for Building a Multicultural Fan Base in Traditional Sports
Event Recaps November 20, 2024The NHL sheds light on its ongoing efforts to advance multiculturalism and social impact in hockey.
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SeeHer: Equality for Women, from Menstruation to Menopause
Event Recaps November 20, 2024SeeHer and Culture+ Group explored the importance of inclusivity in healthcare advertising and shared best practices in driving meaningful representations across the industry.
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Tapping into Culture to Build Strong Brand Equity
Event Recaps November 20, 2024U.S. Bank shared three case studies underscoring the business and social impact of its Access Commitment program — an initiative leveraging culture and social justice to drive positive change and fuel business growth.
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Tapping into Culture to Build Strong Brand Equity
Event Soundbites November 20, 2024For U.S. Bank, multicultural engagement is a strategic partnership with marketing to quantify business impact.
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adidas’ "Running While Black" Docuseries Shows What True Commitment to Positive Change Looks Like
Smarties Awards September 30, 2024In the wake of Ahmaud Arbery’s heinous murder, adidas created a three-part docuseries meant to shine a light on dangers and discrimination Black individuals face while performing simple activities like running.
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How Ally Financial Helped a Bunch of Black Creators Break into the Comic Book Industry
Smarties Awards September 30, 2024Recognizing a glaring lack of Black representation among comic book creators, Ally created a multi-channel, content-based campaign that aimed to both shine a light on the issue of underrepresentation and give Black writers and artists the chance to break into the comics industry.
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Indeed’s Rising Voices Program Raises Tides for BIPOC Entertainment Talent
Smarties Awards September 30, 2024Indeed created its “Rising Voices” program to create more opportunities for BIPOC entertainment talent, both in front of and behind the camera.
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Cracking the Code: How Multicultural and Gen Z Reshape Mainstream Marketing
Webinar Rewinds September 5, 2024In this webinar, learn about a survey of over 2,300 U.S. consumers that delves into the impact of Black/African American, Hispanic/Latin, AAPI, and LGBTQIA+ consumers' brand perceptions and purchase behaviors on the general population, with a specific focus on Gen Z.
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