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Editor Highlights: First-Party Data, the Future 100, and Job Trends
Pulse February 21, 2025Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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The 2024 Multicultural Excellence Awards Championed the Black Community
Pulse February 6, 2025The 2024 Multicultural Excellence Awards celebrated the work marketers undertook in the past year to lend visibility to and champion the causes most important to the Black community. Those efforts took myriad forms, from combatting discrimination, to welcoming African Americans into apparently inhospitable spaces, to uplifting Black culture — whether represented by Black achievements in filmmaking or, in the case of Red Stripe, the Afro-Caribbean heritage of Jamaica.
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Engaging Black Audiences
Knowledge Partners January 31, 2025Nielsen’s report on engaging black audiences shares how brands can grow and win with inclusion.
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Marketing to African Americans
ASK Answers January 30, 2025How can my brand connect with African American audiences?
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From Performative to Performance: How DEI Can Move Forward Against Blowback
Event Soundbites January 29, 2025Lili Gil Valletta, CEO at Culture+ Group, addressed how marketers can combat the “death of DEI” by demonstrating the tangible business impact of inclusive marketing.
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Cadillac Celebrates Hip-Hop’s 50th Anniversary
Multicultural Excellence Awards January 6, 2025The iconic Cadillac brand has a rich and storied history as a mark of excellence, and over the years has become a symbol of achievement and success in the Black community. To drive brand and cultural relevance with this community, the brand wanted to create an audio campaign that enabled Cadillac to celebrate the important milestone of hip-hop’s 50th anniversary.
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We Came To Play: Opening Disney's Magic to Black Families
Multicultural Excellence Awards January 6, 2025The Walt Disney Company, partnering with Cashmere Agency, launched "We Came To Play," a groundbreaking campaign that redefined Disney magic through the lens of Black culture, aiming to break down invisible barriers and invite Black families to experience Disney Parks and Cruise Line adventures.
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The Verse: Celebrating Hip-Hop's 50th Anniversary Through Virtual Innovation
Multicultural Excellence Awards January 6, 2025In partnership with IW Group, Jack Daniel's Tennessee Honey created The Verse— an innovative AI-powered VR world that celebrated hip-hop's 50th anniversary by blending artistic expression with cutting-edge technology, featuring virtual galleries, interactive experiences, and an exclusive AI-powered concert.
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This Campaign Highlighted Racially Motivated Police Brutality in a Striking Way
Multicultural Excellence Awards January 6, 2025The Courageous Conversation Global Foundation aimed to facilitate difficult conversations around the level of racial discrimination and violence Black individuals face at the hands of the police through a unique and innovative activation.
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Heineken’s Red Stripe Embraces its Afro Caribbean Heritage
Multicultural Excellence Awards January 6, 2025Heineken rebranded one of its its beers, Red Stripe, using the drink’s Afro Caribbean heritage and influences.
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Texas Children’s Health Plan Undertakes Research to Improve Patient Services for Minorities
Multicultural Excellence Awards January 6, 2025WISP and agency 72andSunny created “Anti-Choice Ads,” a film which ran on YouTube as targeting tools were easily used to reach an anti-choice demographic. The end of the film drove to a website that housed further information and resources about abortion.
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The Cadillac Lounge Pitches EVs to Black Movie-Goers
Multicultural Excellence Awards January 6, 2025Cadillac leveraged its sponsorship of the American Black Film Festival to educate African American consumers about its portfolio of electric vehicles.
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How Murals and QR Codes Helped Drive Access to Skin Health
Multicultural Excellence Awards January 6, 2025Vaseline partnered with VML to create an omni-channel campaign that leveraged mural art, QR codes, and a network of dermatologists to provide people of color with access to more relevant skincare resources.
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How This Brand Introduced Young Podcast Listeners to James Baldwin
Multicultural Excellence Awards January 6, 2025Penguin Random House created an eight-episode podcast to introduce a new generation of BIPOC and white readers to author and Civil Rights activist James Baldwin, generating more than 11,500 podcast downloads through organic, non-paid promotion.
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PUMA Celebrates Hip Hop’s 50th Anniversary
Multicultural Excellence Awards January 6, 2025PUMA collaborated with Hip Hop 50 and iconic hip hop artists to launch its campaign celebrating the 50th anniversary of hip hop.
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Spectrum Connected with African Americans through a Comedic Music Video
Multicultural Excellence Awards January 6, 2025Spectrum partnered with comedic musicians to connect with its African American audience through music.
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How Well Represented Different Minorities Feel in Ads, by the Numbers
Money Slides January 2, 2025The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) shares survey data revealing what percentage of Asian, Black, Hispanic, LGBTQ+, disabled and White non-Hispanic consumers feel underrepresented or stereotyped in advertising.
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Movement, Not a Moment: Year-Round Inclusion Strategies for Building a Multicultural Fan Base in Traditional Sports
Event Recaps November 20, 2024The NHL sheds light on its ongoing efforts to advance multiculturalism and social impact in hockey.
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SeeHer: Equality for Women, from Menstruation to Menopause
Event Recaps November 20, 2024SeeHer and Culture+ Group explored the importance of inclusivity in healthcare advertising and shared best practices in driving meaningful representations across the industry.
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Tapping into Culture to Build Strong Brand Equity
Event Recaps November 20, 2024U.S. Bank shared three case studies underscoring the business and social impact of its Access Commitment program — an initiative leveraging culture and social justice to drive positive change and fuel business growth.
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