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Search returned: 163 document(s).
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How Ally Bridges the Gap Between Culture and Finance
Event Recaps July 25, 2024Over the last four years, digital financial sercices company Ally has built authentic relationships with Black, Hispanic, and LGBTQ audiences through multicultural programs that harness cultural moments and insights.
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How to Go Beyond Pride and Embrace LGBTQ Inclusion Year Round
POVs July 12, 2024Champions of Growth host Matthew Schwartz shares some tips for how your brand might activate and support the queer community during the other 11 months in the year.
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Touchdown for Equality: The NFL’s LGBTQ+ Visibility Playbook
Event Recaps July 11, 2024During the ANA’s LGBTQ+ Marketing Inclusion Day in July of 2024, the NFL shared how it works to promote fandom in the LGBTQ+ community.
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Smirnoff’s Guide to Genuine and Enduring LGBTQ+ Marketing
Event Recaps July 11, 2024Stephanie Jacoby, SVP at Smirnoff, discussed the importance of a genuine and enduring commitment to the LGBTQI+ community, especially during a time when it can feel like diversity and self-expression are more under threat than ever before.
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Creating Unexpected Experiences for the LGBTQ2+ Community with TD Bank
Event Recaps July 11, 2024Jennie Platt, CMO of TD Bank, walked through TD's upcoming Pride campaign, specifically focused on the bank's work to create safe spaces and support mental health and housing efforts within the LGBTQ2+ community.
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Gay Is Ok Everyday: How Lush Supports Queer Rights
Conference Session Videos July 11, 2024In this video, learn about Lush's gold, sparkly “#Gay is OK” soap that supports LGBTQ2+ rights and Equality Florida and was created in response to the alarming “Don't Say Gay” law coming into effect in Florida.
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Smirnoff’s Guide to Genuine and Enduring LGBTQ+ Marketing
Conference Session Videos July 11, 2024In this video, Stephanie Jacoby, SVP at Smirnoff, discussed the importance of a genuine and enduring commitment to the LGBTQI+ community, especially during a time when it can feel like diversity and self-expression are more under threat than ever before.
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Touchdown for Equality: The NFL’s LGBTQ+ Visibility Playbook
Conference Session Videos July 11, 2024In this video from a session at the ANA’s LGBTQ+ Marketing Inclusion Day in July of 2024, the NFL shared how it works to promote fandom in the LGBTQ+ community.
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Creating Unexpected Experiences for the LGBTQ2+ Community with TD Bank
Conference Session Videos July 11, 2024In this video, Jennie Platt, CMO of TD Bank, walked through TD's upcoming Pride campaign, specifically focused on the bank's work to create safe spaces and support mental health and housing efforts within the LGBTQ2+ community.
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Beyond Philanthropy: Celebrating Queer Joy Through Meaningful Partnerships
Conference Session Videos July 11, 2024In this video, TOMS and Brave Trails explored the magic, partnership, and trust that fueled the creation of a recent video produced by BBC StoryWorks, offering a behind-the-scenes look at the storytelling process and the dedication it takes to authentically promote and honor the work of organizations like Brave Trails.
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Out Leadership’s Todd Spears Says Brands Should Think of Pride as “Gay New Years”
Podcast Clips July 10, 2024Todd Spears, CEO and founder of Out Leadership, says June should be a time for reflection and making plans for what to do the other 11 months of the year, offering some advice for how to do that.
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Marketing Quiz, Pride Month Edition
Marketing News Quiz June 29, 2024Test your knowledge of some ads that celebrate Pride Month and the LGBTQ+ community in this week's quiz.
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Inclusive Innovation: Leveraging Diversity and Accessibility to Minimize Bias
Event Recaps June 27, 2024Ada Lopez of Lenovo’s Product Diversity Office described her team’s role in ensuring the inclusivity of technological design.
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Driving LGBTQ+ Inclusive Marketing and Mid-Pride Check-In
Webinar Rewinds June 13, 2024In a pivotal era of cultural shifts and heightened awareness, the 2024 ANA LGBTQ+ Marketing Inclusion Report emerged as a beacon for advertisers aiming to navigate the complex landscape of diversity and inclusion authentically. ANA's Greg Wright provided a review of the current landscape of LGBTQ+ inclusive marketing.
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How Marketers Bolster Engagement with the LGBTQ+ Community
Champions of Growth Podcast June 12, 2024June marks “Pride Month,” which celebrates the LGBTQ+ community and provides an opportunity for brands to boost engagement with gay and trans people. However, Todd Sears, CEO of Out Leadership, says it’s crucial that marketers go beyond “Pride Month” and engage the community for the long term rather than a moment in time.
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Marketing News Quiz for June 8, 2024
Marketing News Quiz June 8, 2024In this week's marketing news quiz: A line of products from Sofía Vergara inspired by her Colombian heritage, a possible new ad format on Instagram, a Pride campaign that looks inward, and more.
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For the SMB-Agency Relationship, Success Comes from Trust
B2C June 5, 2024Agency-client relations can be problematic for SMBs (small-to-medium sized businesses), which have fewer resources than larger brands and less margin for error when hiring creative services firms. Yet despite the inherent challenges, SMBs increasingly see the value of marketing to fuel growth, with 94 percent planning to maintain or increase their investment in digital marketing spend in 2023, per a study by Taradel.
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The LGBTQ+ Community's Resilience Amidst a Challenging Year
Pulse June 3, 2024The past year has been a rollercoaster for the LGBTQ+ community. We've seen a disheartening trend of businesses retracting their support and bowing to pressure from a vocal minority. This wave of boycotts and backlash has left many feeling disheartened and vulnerable. However, it's precisely during these challenging times that we must stand together, united in our resilience and unwavering in our hope.
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Marketing to the LGBTQ+ Community
ASK Answers May 23, 2024How can I reach the LGBTQ+ community in a meaningful way?
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General Motors: OnStar’s “Love Proudly” Campaign
Event Recaps April 11, 2024Armand Jordan, global assistant marketing manager at General Motors, discussed OnStar’s “#LoveProudly” campaign, which sought to extend the brand’s allyship with the LGBTQ+ community by highlighting the importance of keeping them safe.
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