Search Results for All Content (access may be restricted)
Search returned: 194 document(s).
-
Canadian Bank Utilized Brands’ Pride Month Rainbows for Donations to 2SLGBTQ+ Communities
Multicultural Excellence Awards January 6, 2025For Pride Month, BMO created an app for users to turn any brands’ rainbow campaigns into donations for the 2SLGBTQ+ community.
view -
Advocacy Organization’s Call to Action for LGBTQIA+ Safety in Canada
Multicultural Excellence Awards January 6, 2025Egale Canada used an unraveled Pride flag to raise awareness about underreported anti-LGBTQIA+ hate crime incidents.
view -
Max Highlights the Art of Drag in Miami
Multicultural Excellence Awards January 6, 2025Max strove to lend inspiring visibility to the LGBTQ+ community during Miami’s Art Basel event.
view -
How Max Used Drag to Promote House of the Dragon
Multicultural Excellence Awards January 6, 2025With its “House of Drag” activation, Max worked with RQ Media Group to create an LGBTQ+ focused watch party for the season two premier of the platform’s popular TV series, House of the Dragon.
view -
Turning “Protecting Children” into a Rallying Cry for LGBTQ Youth
Multicultural Excellence Awards January 6, 2025GLAAD partnered with Slate PR and Ogilvy to launch “Protect This Kid” — an omni-channel integrated campaign marrying out-of-home, celebrity influencers, film, and more to underscore the hypocrisy of using “protecting children” as the pretext for anti-LGBTQ prejudice, violence, and legal discrimination.
view -
How Well Represented Different Minorities Feel in Ads, by the Numbers
Money Slides January 2, 2025The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) shares survey data revealing what percentage of Asian, Black, Hispanic, LGBTQ+, disabled and White non-Hispanic consumers feel underrepresented or stereotyped in advertising.
view -
Editor Highlights: ANA's Programmatic Study, SMBs, and LGBTQ+ Strategies
Pulse December 27, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
view -
Supporting the LGBTQ+ Community Won't Damage Your Brand
Leading Edge December 19, 2024The results of the U.S. Presidential elections have caused a great deal of angst and fear among LGBTQ+ and other marginalized groups in society. And with good reason – FBI data shows that hate crimes rose by 20 percent during the last Trump administration.
view -
Transforming LGBTQ+ Marketing into Growth
Event Recaps November 20, 2024During the ANA’s 2024 Multicultural Marketing and Diversity Conference, a panel of experts on LGBTQ+ issues, including a representative from GLAAD, shared data on the community and offered guidance for marketers looking to appeal to it and its allies.
view -
ANA’s Commitment to DEIB
Conference Session Videos November 19, 2024Diversity, equity, inclusion, and belonging (DEIB) play a pivotal role in shaping successful strategies and driving market growth. CEO Bob Liodice discussed the ANA's unwavering commitment to DEIB, fueled by the collaborative efforts of the Global CMO Growth Council.
view -
Progress Over Perfection: Pernod Ricard's Journey of Growth in Multicultural Marketing
Event Recaps November 19, 2024Pernod Ricard shared its approach to multicultural marketing, emphasizing inclusivity and collaboration. Through campaigns like Glenlivet's Diwali celebration and Malibu's Latino-focused campaign, the company highlighted cultural sensitivity and the importance of authenticity in connecting with diverse communities.
view -
Progress Over Perfection: Pernod Ricard's Journey of Growth in Multicultural Marketing
Event Soundbites November 19, 2024Optimizing multicultural marketing budgets necessitates being strategic and collaborative.
view -
Creating Connections That Drive Action: Making the Magic Happen with Intentionality
Conference Session Videos November 19, 2024During a session at the 2024 ANA Multicultural Marketing and Diversity Conference, Disney Advertising discussed content partnerships with equalpride and MECENAS.
view -
Progress Over Perfection: Pernod Ricard's Journey of Growth in Multicultural Marketing
Conference Session Videos November 19, 2024In this video, Pernod Ricard shared its approach to multicultural marketing, emphasizing inclusivity and collaboration. The company has worked to highlight cultural sensitivity and the importance of authenticity in connecting with diverse communities.
view -
Creating Connections That Drive Action: Making the Magic Happen with Intentionality
Event Recaps November 19, 2024During a session at the 2024 ANA Multicultural Marketing and Diversity Conference, Disney Advertising discussed content partnerships with equalpride and MECENAS.
view -
DEIB (Diversity, Equity, Inclusiveness, and Belonging) in Marketing
ASK Answers November 14, 2024How can my brand ensure that we are embracing DEIB, both internally and in our marketing efforts?
view -
Proud Partners of Progress: Insights on How Nissan Amplifies LGBTQ+ Voices Through Strategic Partnerships
Event Recaps November 14, 2024Through strategic partnership with Q.Digital, Nissan demonstrates the power of authentic LGBTQ+ storytelling through its "Driven" campaign series, showing how targeted content and media placement can drive significant brand affinity and business results while meaningfully supporting the LGBTQ+ community.
view -
Unlocking LGBTQ+ Loyalty: Strategies for Brands
Event Recaps November 14, 2024The LGBTQ+ market represents significant untapped potential, with 76 percent of consumers preferring brands that support their community and 79 percent willing to pay premium prices for LGBTQ+-supportive brands.
view -
Loyalty Unlocked: QSR/Fast Casual Edition
Knowledge Partners October 22, 2024Revry’s LGBTQ+ Streaming Audience Insights highlighted the engagement and loyalty of LGBTQ+ audiences on FAST platforms and Connected TV (CTV). The study's Quick Service Restaurants (QSR) and Fast Casual data shows that LGBTQ+ friendly brand messaging and advertising significantly influences their choices.
view -
Inclusive Marketing Excellence: Award-Winning Case Studies
Research Reports October 9, 2024This case study book provides a tool to help ANA members understand how to drive growth in a number of diverse category segments. It draws from the top work in the Multicultural Excellence, REGGIE, In-House Excellence, and B2 Awards.
view