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Search returned: 74 document(s).
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AARP’s "Embrace Your Inner Dragon" Campaign
Multicultural Excellence Awards January 6, 2025AARP strives to enhance the quality of life for all as we age, celebrating unique traditions such as Lunar New Year and the Year of the Dragon. To achieve this aim, AARP has committed to reaching diverse, multicultural, and multigenerational audiences, focusing on Asian Americans and Pacific Islanders (AAPIs), the fastest-growing segment of the U.S. population.
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Coca-Cola’s Mission: To Reach a Multicultural Audience for Christmas
Multicultural Excellence Awards January 6, 2025With more immigrants arriving each year in Canada, Coca-Cola Canada wanted to ensure that its holiday efforts were inclusive, celebrating different traditions beyond well-known TV commercials. In 2023, Coca-Cola wanted to share the message, “The world needs more Santas”; this message aimed to promote being kinder and more empathetic throughout the holidays.
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Exposing Asian American Women to CPR Training
Multicultural Excellence Awards January 6, 2025The American Heart Association undertook to promote confidence among Asian American women in their ability to perform hands-only CPR.
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Celebrating Diwali by Rail
Multicultural Excellence Awards January 6, 2025Transportation agency Metrolinx brought a taste of Diwali to its South Asian riders living in Canada.
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Kia Leverages Stories of Community Heroes to Appeal to Asian Americans
Multicultural Excellence Awards January 6, 2025Kia strove to promote itself in the Asian American community by highlighting the contributions of medical professionals serving the immigrant community.
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Lexus Redefines Luxury for Asian Multigenerational Families
Multicultural Excellence Awards January 6, 2025Lexus partnered with IW Group to launch its first-ever TX three-row luxury SUV with a culturally nuanced campaign targeting Asian multigenerational families, resulting in exceptional market share and awareness among Asian consumers.
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Sweet Connections AI: Bridging Generations Through Technology
Multicultural Excellence Awards January 6, 2025McDonald's partnered with IW Group to launch Sweet Connections, an innovative AI-powered campaign that addressed the language barrier between AAPI generation Z and their grandparents while driving trial of the new Grandma McFlurry through groundbreaking technology and authentic storytelling.
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How Toyota Won Hearts and Minds with Anime
Multicultural Excellence Awards January 6, 2025To engage the fickle consumer base of young Asian American adults more deeply and on their terms, Toyota created GRIP, the brand’s first-ever original anime series.
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McDonald’s Elevates Classic Menu Items with Limited Edition Sauces
Multicultural Excellence Awards January 6, 2025McDonald’s, partnering with the Asian grocery store Yami, introduced limited-edition sauces to elevate classic consumer items.
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McDonald’s Connects with Generation Z and Multicultural Youth through Immersive Anime Experience
Multicultural Excellence Awards January 6, 2025McDonald’s used an immersive anime experience to connect with generation Z and multicultural youth consumers.
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How Well Represented Different Minorities Feel in Ads, by the Numbers
Money Slides January 2, 2025The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) shares survey data revealing what percentage of Asian, Black, Hispanic, LGBTQ+, disabled and White non-Hispanic consumers feel underrepresented or stereotyped in advertising.
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The B2B Campaigns Promoting Racial and Gender Equality
Pulse September 17, 2024Below are three campaigns that successfully broke down barriers and bridged the equity gaps.
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Cracking the Code: How Multicultural and Gen Z Reshape Mainstream Marketing
Webinar Rewinds September 5, 2024In this webinar, learn about a survey of over 2,300 U.S. consumers that delves into the impact of Black/African American, Hispanic/Latin, AAPI, and LGBTQIA+ consumers' brand perceptions and purchase behaviors on the general population, with a specific focus on Gen Z.
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Marketing to Asian Americans
ASK Answers May 23, 2024How can my brand authentically connect with the AAPI community?
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How McDonald’s Revolutionized Asian American Marketing
Webinar Rewinds May 9, 2024Recently named AIMM’s “Most Culturally Inclusive Brand” among Asian Americans, the Golden Arches is an industry leader in engaging this influential segment. This webinar provides an overview of how an approach of blending culture and innovation has established a new standard in multicultural marketing.
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The Toronto Blue Jays Attract South Asians to the Ballpark
REGGIE Awards April 26, 2024Multicultural advertising agency Ethnicity Matters highlighted baseball’s similarities to cricket to attract the South Asian fans of the latter sport to Toronto’s ballpark.
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National Beer Day: Showcasing Effective Campaigns
Pulse April 3, 2024Given how much satisfaction beer gives us (sometimes too much!), it’s appropriate that we should commemorate the fizzy, malty, hoppy beverage on April 7th, National Beer Day. In honor of the occasion, consider the following innovative marketing efforts undertaken to promote this fine elixir.
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Virtual Diversity Fair: Meet Asian-Owned Companies
Conference Session Videos December 1, 2023The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. December's Virtual Supplier Diversity Fair will highlight Asian-owned companies. Representatives shared overviews of their companies and the ways they can help grow brands and drive business results.
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U.S. Streaming Viewing by Race and Ethnicity
Money Slides November 21, 2023Nielsen gauges the viewership of streaming, cable, and broadcast content by Black Americans, Whites, Asians, and Hispanics in the U.S.
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How AARP Connected with AAPIs via a Rap Music Video That Celebrated Lunar New Year
Multicultural Excellence Awards November 13, 2023To connect with its Asian American and Pacific Islander (AAPI) audience, the AARP collaborated with the San Francisco-based dance troupe Grant Avenue Follies and Chinese-American rapper Jason Chu to create a rap music video about Lunar New Year celebrations and traditions from a multigenerational lens.
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