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  • The B2B Campaigns Promoting Racial and Gender Equality

    Pulse   September 17, 2024  

    Below are three campaigns that successfully broke down barriers and bridged the equity gaps.

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  • Cracking the Code: How Multicultural and Gen Z Reshape Mainstream Marketing

    Webinar Rewinds   September 5, 2024  

    In this webinar, learn about a survey of over 2,300 U.S. consumers that delves into the impact of Black/African American, Hispanic/Latin, AAPI, and LGBTQIA+ consumers' brand perceptions and purchase behaviors on the general population, with a specific focus on Gen Z.

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  • Marketing to Asian Americans

    ASK Answers   May 23, 2024  

    How can my brand authentically connect with the AAPI community?

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  • How McDonald’s Revolutionized Asian American Marketing

    Webinar Rewinds   May 9, 2024  

    Recently named AIMM’s “Most Culturally Inclusive Brand” among Asian Americans, the Golden Arches is an industry leader in engaging this influential segment. This webinar provides an overview of how an approach of blending culture and innovation has established a new standard in multicultural marketing.

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  • The Toronto Blue Jays Attract South Asians to the Ballpark

    REGGIE Awards   April 26, 2024  

    Multicultural advertising agency Ethnicity Matters highlighted baseball’s similarities to cricket to attract the South Asian fans of the latter sport to Toronto’s ballpark.

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  • National Beer Day: Showcasing Effective Campaigns

    Pulse   April 3, 2024  

    Given how much satisfaction beer gives us (sometimes too much!), it’s appropriate that we should commemorate the fizzy, malty, hoppy beverage on April 7th, National Beer Day. In honor of the occasion, consider the following innovative marketing efforts undertaken to promote this fine elixir.

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  • Virtual Diversity Fair: Meet Asian-Owned Companies

    Conference Session Videos   December 1, 2023  

    The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. December's Virtual Supplier Diversity Fair will highlight Asian-owned companies. Representatives shared overviews of their companies and the ways they can help grow brands and drive business results.

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  • U.S. Streaming Viewing by Race and Ethnicity

    Money Slides   November 21, 2023  

    Nielsen gauges the viewership of streaming, cable, and broadcast content by Black Americans, Whites, Asians, and Hispanics in the U.S.

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  • How AARP Connected with AAPIs via a Rap Music Video That Celebrated Lunar New Year

    Multicultural Excellence Awards   November 13, 2023  

    To connect with its Asian American and Pacific Islander (AAPI) audience, the AARP collaborated with the San Francisco-based dance troupe Grant Avenue Follies and Chinese-American rapper Jason Chu to create a rap music video about Lunar New Year celebrations and traditions from a multigenerational lens.

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  • TD Canada Celebrated Asian Heritage Month with This Beautiful Tribute

    Multicultural Excellence Awards   November 13, 2023  

    To celebrate Asian Heritage Month, TD Canada highlighted the Asian Canadian commitment to community seen throughout their history by spotlighting customers who demonstrated these same selfless commitments to community in Canada’s most remote towns.

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  • McDonald’s Creates an Immersive Diwali Celebration for the Asian Indian Community

    Multicultural Excellence Awards   November 13, 2023  

    McDonald’s collaborated with designer Megha Rao to create an immersive Diwali celebration that reinforced the brand’s commitment to the Asian Indian community.

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  • Toyota Creates the “Day One” Campaign to Foster Deeper Connections with the Asian American Community

    Multicultural Excellence Awards   November 13, 2023  

    Toyota created the “Day One” campaign to provide Asian Americans with a platform to share their unique stories and support Asian Americans in the pursuit of their aspirations.

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  • Daniel Dae Kim Took a Drive with Lexus

    Multicultural Excellence Awards   November 13, 2023  

    Lexus’ campaign targeted to native-language and English-speaking Asian American consumers in the continental U.S., with two separate spots that were targeted to East Asian and Asian Indian audiences respectively. The East Asian spot was also translated/adapted into English, Chinese (Mandarin), and Korean versions.

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  • McDonald's Created the “Lunarverse” to Attract Gen Z

    Multicultural Excellence Awards   November 13, 2023  

    To celebrate Lunar New Year in the United States, McDonald’s aimed to create a culture-inspired and tech-forward campaign that not only demonstrated the brand’s cultural fluency, but also its commitment to innovation.

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  • On Lok Gets Chinese Seniors to Embrace Life

    Multicultural Excellence Awards   November 13, 2023  

    To enroll more Chinese seniors in the On Lok Program of All-Inclusive Care for the Elderly (PACE), On Lok’s Lunar New Year (LNY) integrated marketing campaign celebrated Chinese cultural pride while promoting their physical and mental health.

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  • Responses to "In-Culture" Ads, by the Numbers

    Money Slides   October 23, 2023  

    The Hispanic Marketing Council and the Asian American Advertising Federation share data that quantifies the favorability with which Hispanic, Black, and Asian multicultural (MC) consumers view “in-culture” ads — both those appearing in diverse media and those appearing outside of “in-culture” environments.

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  • Understanding the U.S. Chinese Consumers Digital Habits

    Event Recaps   September 7, 2023  

    With more than 2.3 million users in the U.S., Chinese consumers have unique cultural preferences, speak different languages, and often have digital and shopping habits that are distinct from the general population.

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  • Rate of New Entrepreneurs by Race and Ethnicity

    Money Slides   May 16, 2023  

    The National Association of Hispanic Real Estate Professionals examines the percentage of new entrepreneurs of different races and ethnicities who have entered the U.S. economy over the last two and a half decades.

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  • Celebrating AAPI Heritage Month with These Campaigns

    Pulse   May 16, 2023  

    May is Asian American and Pacific Islander Heritage Month, a period that celebrates the strengths and achievements of the AAPI community and that strives to advance the causes most important to its members. In keeping with this important theme of the month, consider the following case studies from the ANA’s portfolio of award programs.

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  • Excellence in Marketing to the Asian Community

    Pulse   January 9, 2023  

    The 2022 Multicultural Excellence Awards shined a valuable spotlight on some of the excellent marketing being devoted to Asians, Asian Americans, and Pacific Islanders (AAPI). Below are some summaries of that trophy-hoisting work, with the full case studies accessible through the embedded hyperlinks.

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