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Unlocking B2B Growth: The U.S. Latino Market Opportunity
Event Recaps June 14, 2024Latinos represent ~50% of the total trade-related workforce and ~30% of all US contractors. In this session, speakers discussed how to tap into the immense potential of the Latino market in B2B sectors through a unique case study presented by Owens Corning and Black/Brown.
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Unlocking B2B Growth: The U.S. Latino Market Opportunity
Conference Highlights June 14, 2024For Owens Corning, using an authentic voice in its B2B marketing has ben instrumental in connecting with Latino contractors.
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Harnessing the Power of La Cultura for Growth
Event Recaps May 29, 2024Although considered a minority segment in the U.S., Hispanics are anything but minor. U.S. brands are harnessing the power of La Cultura — the heart and soul of Hispanic identity — to achieve business growth.
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National Beer Day: Showcasing Effective Campaigns
Pulse April 3, 2024Given how much satisfaction beer gives us (sometimes too much!), it’s appropriate that we should commemorate the fizzy, malty, hoppy beverage on April 7th, National Beer Day. In honor of the occasion, consider the following innovative marketing efforts undertaken to promote this fine elixir.
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How Brands Can Authentically Engage Hispanic Creators
Knowledge Partners January 29, 2024This report from BODEN combines the perspectives of various Hispanic influencers, getting their point of view on what successful and effective influencer marketing partnerships look like.
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Understanding the Hispanic, Latin, Latinx People, History, and Culture
AIMM December 19, 2023The Alliance for Inclusive and Multicultural Marketing (AIMM) developed this educational deep dive into understanding the Latinx community's people, history, and culture.
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Brands and Media Falling out of Step with U.S. Hispanics
Money Slides November 21, 2023Nielsen charts the recent decline in Hispanics’ belief that TV, brands, and politicians share their values.
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U.S. Streaming Viewing by Race and Ethnicity
Money Slides November 21, 2023Nielsen gauges the viewership of streaming, cable, and broadcast content by Black Americans, Whites, Asians, and Hispanics in the U.S.
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Hispanic Streaming Preferences, by the Numbers
Money Slides November 21, 2023Nielsen breaks down U.S. Hispanics’ preferences when it comes to streaming platforms and content-discovery methods and also shares how diverse representation influences this demographic’s purchase intent and viewing attention.
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Expedia Connected with the Latino Community through Storytelling
Multicultural Excellence Awards November 13, 2023Expedia’s primary goals for this campaign were to grow brand love and increase Latino site visits and booking.
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General Mills Appealed to Hispanic Consumers with “La Jugada Mundial”
Multicultural Excellence Awards November 13, 2023General Mills launched its campaign, Enjoy “La Jugada Mundial (World-Class Play)” to appeal to Hispanic families getting ready for the World Cup through the connection and enjoyment of food.
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Sprite Zero Sugar’s Partnership with 'Black Panther: Wakanda Forever'
Multicultural Excellence Awards November 13, 2023Sprite Zero Sugar sought to design an end-to-end commerce campaign for its partnership with Marvel’s Black Panther: Wakanda Forever, targeting Black and Hispanic youth (between the ages of 16 to 24) with a passion for music, film, art, and entertainment.
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Selling Burgers with 50,000 Stickers and a Country’s Love of Serrano Peppers
Multicultural Excellence Awards November 13, 2023Burger King Mexico placed 50,000 stickers on serrano peppers throughout Mexico City in an activation meant to raise interest in the quick service restaurant’s latest offering — the Whopper Serrano.
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QuickBooks Inspires Hispanic Business Owners to Stop Thinking So Small Brand: Intuit Quickbooks
Multicultural Excellence Awards November 13, 2023Partnering with Mexican soccer star Javier "Chicharito" Hernández, QuickBooks inspired Hispanic small business owners to stop thinking small and treat their businesses like enterprises with big potential, using QuickBooks software as a tool to help them grow.
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Banner Health Connects with the Advanced Age Audience Through a Humorous Digital Video Series
Multicultural Excellence Awards November 13, 2023Banner Health created a humorous video series to illustrate its understanding of the unique needs of patients 55 and older.
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The Home Depot Recruits Diverse Creators to Celebrate Hispanic Americans' Impact on DIY Culture
Multicultural Excellence Awards November 13, 2023The Home Depot created an influencer campaign featuring diverse Hispanic content creators celebrating their heritage through DIY projects.
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McDonald’s Appeals to Hispanic Soccer Fans
Multicultural Excellence Awards November 13, 2023McDonald’s partnered with SNL cast member Marcello Hernández to reach Hispanic World Cup fans, celebrating the distinctive ways in which the embrace their favorite sport.
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The NFL’s Hispanic Outreach Effort
Multicultural Excellence Awards November 13, 2023The National Football League (NFL) undertook an effort to attract Hispanic fans to the game.
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Tecate Melds the Worlds of Classical and Popular Music
Multicultural Excellence Awards November 13, 2023Beer brand Tecate brought together the San Francisco Philharmonic and emerging hip-hop and reggaeton artists to break down barriers that separate supposedly “elite” musical venues and Hispanic musical traditions.
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Riviana Shakes Up Boring Rice Category with Non-Traditional Messaging
Multicultural Excellence Awards November 13, 2023To stand out in a traditionally “boring” category, Riviana promoted its Mahatma rice brand with culture-first messaging targeted toward young people who were known to be culinary explorers.
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