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Search returned: 198 document(s).
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Dove Stands Up for Latina Hair
Multicultural Excellence Awards January 6, 2025Dove combatted the discriminatory beauty standards that harmfully shape perceptions of Latina hair.
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Doritos Reintroduced Itself
Multicultural Excellence Awards January 6, 2025Doritos was on a mission to re-launch the Doritos Dinamita brand as a unique subline due to increasing consumer demand for intense-flavored snacks. While brand love was strong, awareness and penetration remained low, which is why Doritos treated the relaunch of Dinamita as a new product launch with all new branding, packaging, and flavors.
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Ponle Tu Extra: Celebrating Latino Heritage Through Food and Art
Multicultural Excellence Awards January 6, 2025Whataburger and FPO Marketing created "Ponle Tu Extra," a Hispanic Heritage Month campaign that celebrated Latino creativity through custom food orders and artistic expression, featuring an original music video and a series of artist spotlights called "Latinos Extraordinarios."
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Verizon Tests the Strength of its Network in a Dramatic Partnership with J Balvin
Multicultural Excellence Awards January 6, 2025Verizon set out to prove the strength of its network with a creative partnership with reggaeton star J Balvin that gave the brand a fresh entrée with the Hispanic community during the Super Bowl’s telecast on Univision.
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KIA Telluride's Soccer Journey with Frankie F
Multicultural Excellence Awards January 6, 2025KIA Telluride partnered with NGLmitú to create "MOTIVATED," a compelling social content series featuring Hispanic soccer freestyle legend Frankie Flo, connecting the vehicle's inspiration for movement with the dynamic world of freestyle soccer.
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Por La Cultura: Growing NFL's Latino Fanbase
Multicultural Excellence Awards January 6, 2025The NFL and Chemistry Cultura expanded their Por La Cultura (PLC) campaign to strengthen connections with Latino audiences, implementing year-round programming that celebrated Latino contributions to football while working toward the goal of reaching 40 million Latino fans by 2030.
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U.S. Bank Highlights Unsung Heroes in Campaign Geared Toward Hispanic Americans
Multicultural Excellence Awards January 6, 2025U.S. Bank created a short documentary that highlighted the stories of untold heroes: young Hispanics who serve as the English translators for their older relatives.
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How Mastercard Engaged with Hispanic SMBs
Multicultural Excellence Awards January 6, 2025Mastercard sought to increase brand opinion and preference among affluent Hispanics and Hispanic small business owners (SBOs) by focusing on the unique needs and aspirations of the community. In addition, the company also wanted to improve earned attention.
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Texas Children’s Health Plan Undertakes Research to Improve Patient Services for Minorities
Multicultural Excellence Awards January 6, 2025WISP and agency 72andSunny created “Anti-Choice Ads,” a film which ran on YouTube as targeting tools were easily used to reach an anti-choice demographic. The end of the film drove to a website that housed further information and resources about abortion.
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Ad Council Uses Emotional Ad to Educate Hispanic Communities on Alzheimer’s
Multicultural Excellence Awards January 6, 2025The Ad Council, in partnership with the Alzheimer's Association, educated Hispanic pre-care partners on the information necessary to detect early signs of Alzheimer’s with an emotional campaign.
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The Argentine Heart Foundation Uses Smooth Jazz for Stressful Daily News
Multicultural Excellence Awards January 6, 2025The Argentine Heart Foundation, partnering with regional radio stations, created songs in soothing styles to present daily news and increase awareness about heart disease.
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How WB Leaned into Culture to Win Over Hispanic Consumers
Multicultural Excellence Awards January 6, 2025Warners Bros. created a campaign for its film Blue Beetle that broke a streak of box office failures for the studio and resonated deeply with the target audience of Hispanic consumers.
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Driven by Love: How Toyota Transformed Airport Pickups into Heartfelt Dealership Visits
Multicultural Excellence Awards January 6, 2025Toyota worked with Hispanic-focused agency Conill to drive visits to dealerships by crafting a narrative reimagining airport pickups as an act of love and togetherness rather than a chore.
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How Aflac’s Campaign Empowered U.S. Hispanics with Preventive Care
Multicultural Excellence Awards January 6, 2025Aflac worked with Rock Orange to launch "Remisión Con Una Misión," a campaign featuring Adamari López to educate U.S. Hispanics on early cancer prevention, health screenings, and supplemental insurance. By addressing language barriers and promoting wellness, Aflac achieved a 25 percent rise in cancer product sales and 122 percent website traffic growth.
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Spectrum Taps into Latin Music to Drive Connects
Multicultural Excellence Awards January 6, 2025Spectrum worked with agency INFUSION by Castells to celebrate Hispanic Heritage Month by coordinating a free concert featuring popular Mexican group Reik and singer Lupita Infante, a move that brilliantly tapped into the Hispanic community’s passion for Latin music.
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Sephora Creates Docuseries to Explore Hispanic Beauty Stereotypes
Multicultural Excellence Awards January 6, 2025Sephora partnered with NBCUniversal to create a four-part docuseries that explored generational Hispanic beauty narratives and stereotypes. The series, which streamed on Peacock, featured Hispanic actors, influencers, and founders of Hispanic beauty brands.
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Toyota Showcasing Local Businesses to Promote the Toyota Tundra
Multicultural Excellence Awards January 6, 2025Toyota worked with Conill to improve consideration and imagery metrics among Hispanic consumers by showcasing local small businesses across 14 cities during the Gold Cup.
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McDonald’s Connects with Generation Z and Multicultural Youth through Immersive Anime Experience
Multicultural Excellence Awards January 6, 2025McDonald’s used an immersive anime experience to connect with generation Z and multicultural youth consumers.
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How Well Represented Different Minorities Feel in Ads, by the Numbers
Money Slides January 2, 2025The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) shares survey data revealing what percentage of Asian, Black, Hispanic, LGBTQ+, disabled and White non-Hispanic consumers feel underrepresented or stereotyped in advertising.
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Are Brands Still Relying on Tokenism When Targeting Hispanic Audiences?
Podcast Clips December 16, 2024Jose Villa, president of marketing agency Sensis, discussed tokenism in Hispanic-targeted advertising, including what it looks like and what brands can do to avoid it.
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