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Email and SMS: Turning Holiday Shoppers into Loyal Customers
Pulse February 5, 2025For small-to-medium-sized businesses (SMBs), the holiday season isn't just the most wonderful time of the year — it’s the most critical. Between October and December, SMBs rely on waves of new and returning customers to bolster their bottom line. Yet, while the opportunity is immense, so is the challenge of turning these seasonal shoppers into loyal patrons. With strategic follow-up efforts — marrying email and SMS marketing — SMBs can maximize their potential, drive sales, and foster fruitful relationships.
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In-Depth Discussion About Apple iOS 18 Email Impacts
Webinar Rewinds January 22, 2025This in-depth webinar explored the impacts of Apple iOS 18 on email marketing and revealed transformative features influencing customer email interactions. Topics included categorization, AI, and navigating image size limitations for creative development.
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Email Marketing Benchmark Report
Tools January 1, 2025In a January 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing email marketing success in the upcoming year.
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Email Marketing Solution Study
Tools January 1, 2025Our Email Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Email Marketing space.
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Email Marketing Vendors Matrix
Tools January 1, 2025Use this matrix to obtain information about key vendors in the Email Marketing technology space.
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Email Marketing ROI Calculator
Tools January 1, 2025Use this tool to calculate results for email marketing campaigns.
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Email Marketing System RFP
Tools January 1, 2025Use this tool to help you design a Request for Proposal (RFP) for an Email Marketing platform.
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Email Marketing Vendor Evaluation
Tools January 1, 2025Use this template to compare email marketing solutions.
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Effective Email Marketing Campaigns
Tools January 1, 2025This guide provides practical advice for building effective email marketing campaigns.
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Creating Email Marketing Lists
Tools January 1, 2025This guide provides advice on how to build permission-based email marketing lists.
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Email Marketing Maturity Model
Tools January 1, 2025Our Email Marketing Maturity Model was designed to help organizations with a roadmap for improving their Email Marketing capabilities.
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Email Evolution 2024 Highlights and Key Takeaways for 2025
Webinar Rewinds December 12, 2024This session covered the latest insights from industry leaders on email marketing’s evolving role in customer engagement and revenue growth. Learn about everything from using AI to elevate creative design and personalization, to data privacy strategies and platform migration best practices.
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Alchemy Worx Holiday Playbook, 2024
Knowledge Partners October 31, 2024Alchemy Worx created a comprehensive guide to help brands maximize their holiday season through email marketing best practices.
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30 Holiday Email Tips in 30 Minutes — Your Last-Minute Quick Wins for 2024 into 2025
Webinar Rewinds October 30, 2024In this webinar, the ANA Email Excellence Center provided tips and ideas for elevating holiday season emails. This panel of experts laid out 30 ideas on creative, production, testing, design, reporting, segmentation, and more to use this year and beyond.
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From Clicks to Conversions: Maximizing Email Marketing and Paid Media Integration
Knowledge Partners October 27, 2024Inspira explores the benefits of marrying email marketing and paid media to foster better consumer relationships, driver conversions, expand audience reach, enhance targeting, and more.
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AI-Powered Email Creative: Revolutionizing Digital Marketing
Event Recaps September 25, 2024Matt Caldwell from Denada explored the transformative impact of AI on email marketing creative, showcasing innovative tools and presenting a case study on how AI enhances creative workflows and boosts productivity in email campaigns.
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Quantifying the Reach of Each Marketing Channel
Money Slides September 5, 2024TVB, a trade association representing America’s local broadcast television industry, shares data that gauges the reach of a wide array of different marketing channels, from broadcast TV, to email, to social media, to newspapers, and beyond.
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Quantifying the Time Consumers Spend with Each Marketing Channel
Money Slides September 5, 2024TVB, trade association representing America’s local broadcast television industry, shares data that pins down the average time spent with a wide array of different marketing channels, from broadcast TV, to email, to social media, to newspapers, and beyond.
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Digital Messaging Journeys: Primer for Success
Webinar Rewinds August 21, 2024Digital messaging journeys have come a long way since the first triggered emails and are often omnichannel today. This webinar conveys approaches and strategies for wrangling their complexity and orchestrating multiple journeys so they flow in harmony and don’t overwhelm your audience.
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AI For Email Primer: Everything You Need to Know
Event Recaps July 16, 2024Wondering about the growing ways AI is empowering and evolving email marketing? Unclear on terminology and AI-driven tech? This session provided a brief primer that spans AI’s impact on email from campaign strategy to creative to analytics to deliverability.
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