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Search returned: 545 document(s).
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How to Convince the C-Suite to Invest in Incrementality Testing
Soundbites December 17, 2024Brock Wright, senior manager of omnimedia performance analytics at Pernod-Ricard, and Olivia Kory, head of strategy at Haus, discuss how they convince senior leadership to invest in incrementality testing.
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Delivering Performance 2024: Charting the Future of Direct Mail in an Omnichannel World
Event Recaps November 20, 2024Despite rising costs and digital alternatives, direct mail remains a vital $37.3 billion marketing channel, with brands investing in innovative approaches to measurement, personalization, and omnichannel integration to drive performance.
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How MFA and AI-Generated Content Are Reshaping Brand Safety
Leading Edge November 19, 2024The internet is awash with Made-for-Advertising (MFA) sites and AI-generated content, creating a crisis of authenticity with practical implications for brand safety. The ANA’s bombshell Programmatic Media Supply Chain Transparency Report, and Adalytics’ scathing research on the ineffectiveness of traditional brand safety tools have brought about a paradigm shift.
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Proud Partners of Progress: Insights on How Nissan Amplifies LGBTQ+ Voices Through Strategic Partnerships
Event Recaps November 14, 2024Through strategic partnership with Q.Digital, Nissan demonstrates the power of authentic LGBTQ+ storytelling through its "Driven" campaign series, showing how targeted content and media placement can drive significant brand affinity and business results while meaningfully supporting the LGBTQ+ community.
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Unlocking LGBTQ+ Loyalty: Strategies for Brands
Event Recaps November 14, 2024The LGBTQ+ market represents significant untapped potential, with 76 percent of consumers preferring brands that support their community and 79 percent willing to pay premium prices for LGBTQ+-supportive brands.
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Cross-Media Measurement Initiative Reaches New Milestones
Event Recaps October 30, 2024A panel of key collaborators from TikTok, Kantar Media, and Unilever came together to share updates on progress with developing a critical cross-media measurement solution and how they envision this solution benefitting their organizations and the industry at large.
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Telling the Marketing Performance Story to Skeptics and Non-Marketers
Event Recaps October 30, 2024T. Rowe Price's Manu Agarwal talked about some best practices and went over a full-funnel measurement framework to illustrate the impact marketing has on the brand and business performance using first-party data, third-party data, and advanced analytics models.
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How Pernod Ricard Used Incrementality Experiments to Maximize ROI
Event Recaps October 30, 2024Pernod Ricard and Haus discussed how their two organizations collaborated on an experiment-based measurement model aimed at providing more accurate insights into the performance of activations across online and offline channels.
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From Discovery to Decision: Measuring Complex Customer Journeys
Event Recaps October 30, 2024Google discussed how to uncover the marketing measurement landscape, how it is shifting, and how to bridge the gap between marketing objectives and outcomes.
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Advertising's Role in Global Warming
Trends and Technology October 26, 2024Infographic: In a new report from the ANA and Scope3, the ad industry's contributions to carbon emissions are laid bare. How can the industry go greener, and can it improve its ROI in the process?
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How to Measure Ads More Effectively in a Streaming-First Marketplace
Knowledge Partners October 24, 2024Advertisers are grappling with measuring ads in an evolving TV landscape. Daniel Tjondronegoro, co-founder of Beatgrid, explores how brands can unlock the full potential of measurement in a streaming age.
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Is Today’s TV and Video Measurement Upfront or Unreliable?
Knowledge Partners October 23, 2024Beatgrid shares why brands, agencies, and publishers need to move beyond traditional metrics like ad impressions and shift to more holistic KPIs, such as viewer attention, engagement, and ad impact for TV and video upfronts to gain a holistic analysis of their campaigns.
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Driving Business Growth Through Gender Equality in Marketing
Event Recaps October 15, 2024The Gender Equality Measure (GEM®) has emerged as a groundbreaking research methodology that quantifies gender bias in advertising and media programming, highlighting its role in driving business growth through more accurate representation.
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GEM® Lift: Turbocharging Sales Through Gender Equality Advertising Strategies
Event Recaps October 15, 2024SeeHer shared a comprehensive analysis of how gender-equitable advertising drives business growth across diverse consumer segments, with particular emphasis on generational, racial, and ethnic impacts on sales performance.
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Addressing the Measurement Challenge
Conference Session Videos October 9, 2024Better measurement of RMNs is required. In this session, learn how the ANA, led by its Measurement for Marketers practice, is collaborating with the Media Rating Council (MRC) to advance measurement of RMNs.
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Retail Media Networks: Optimism Tempered with Caution
Conference Session Videos October 9, 2024In this video, learn about new ANA research, based on a survey of ANA members as well as qualitative follow-up, that explores areas including the biggest opportunities for retail media, biggest challenges, most important KPIs, sources of funding, and more.
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How Cupcake Vineyards Targeted Different Generations
Smarties Awards September 30, 2024With more competition and shifting consumer purchase behavior in the premium wine category, Cupcake Vineyards set a goal to drive sales and capture brand share by reaching and engaging new customers while staying top of mind with existing customers.
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Challenges Marketers Should Address with Cookie Deprecation and Strategies to Adapt
Event Recaps September 25, 2024Martech executive Shivani Srivastava gave an overview exploring the impact of cookie deprecation on digital marketing, highlighting challenges in user tracking and providing strategies for marketers to adapt in a privacy-focused landscape.
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The Evolution of the Retail Media Revolution
Event Recaps September 18, 2024Georgia-Pacific shared how it leverages transparency and measurement to create value with retail media and identify the right activation approach.
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Revolutionizing Digital Media Audits: Driving Growth Through Enhanced Effectiveness
Event Recaps September 18, 2024Evan Kory from Audible and Tom Denford from ID Comms discussed the evolution of media auditing in the programmatic era, highlighting the need for a new approach to drive digital transformation and leverage media as a growth catalyst.
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