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Search returned: 545 document(s).
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Assess Advertising Concept Effectiveness
Tools January 1, 2025A guide to help you learn the key characteristics of a solid advertising concept.
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Building Effective Landing Pages
Tools January 1, 2025This How-To Guide outlines different types of landing pages, how landing pages affect conversion rates and lead generation, followed by a detailed action plan on how to create and optimize your landing page.
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Influencer Marketing Playbook and Toolkit
Playbooks January 1, 2025Use this step-by-step planning methodology and set of premium tools and templates to create a streamlined approach to influencer marketing campaign execution and measurement.
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Influencer Marketing Campaign Metrics Dashboard
Tools January 1, 2025Use this template to define, track, and report your Influencer Marketing campaign metrics.
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Media Mix Modeling Checklist
Tools January 1, 2025Use this checklist to help you create a marketing data table and implement a media mix model.
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Media Mix Modeling Cheat Sheet
Tools January 1, 2025Use this cheat sheet to learn about media mix modeling and how to leverage it at your company.
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Marketing Attribution Checklist
Tools January 1, 2025This checklist provides step-by-step instructions to help you implement marketing attribution.
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Marketing Attribution Cheat Sheet
Tools January 1, 2025Use this cheat sheet to learn about marketing attribution and how to leverage it at your company.
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Media Mix Modeling Quick Win Package
Quick Wins January 1, 2025ANA's Media Mix Modeling Quick Wins package is a combination of videos, cheat sheets, and checklists designed to help you determine the right media mix for your brand and leverage it to maximize insights and, most importantly, results.
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Marketing Attribution Quick Win Package
Quick Wins January 1, 2025ANA’s Marketing Attribution Quick Wins package is a combination of videos, cheat sheets, and checklists to help you understand how to leverage marketing attribution and develop a process to help you identify which marketing channels and tactics are driving the customer behaviors you want.
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How to Convince the C-Suite to Invest in Incrementality Testing
Soundbites December 17, 2024Brock Wright, senior manager of omnimedia performance analytics at Pernod-Ricard, and Olivia Kory, head of strategy at Haus, discuss how they convince senior leadership to invest in incrementality testing.
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Delivering Performance 2024: Charting the Future of Direct Mail in an Omnichannel World
Event Recaps November 20, 2024Despite rising costs and digital alternatives, direct mail remains a vital $37.3 billion marketing channel, with brands investing in innovative approaches to measurement, personalization, and omnichannel integration to drive performance.
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How MFA and AI-Generated Content Are Reshaping Brand Safety
Leading Edge November 19, 2024The internet is awash with Made-for-Advertising (MFA) sites and AI-generated content, creating a crisis of authenticity with practical implications for brand safety. The ANA’s bombshell Programmatic Media Supply Chain Transparency Report, and Adalytics’ scathing research on the ineffectiveness of traditional brand safety tools have brought about a paradigm shift.
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Proud Partners of Progress: Insights on How Nissan Amplifies LGBTQ+ Voices Through Strategic Partnerships
Event Recaps November 14, 2024Through strategic partnership with Q.Digital, Nissan demonstrates the power of authentic LGBTQ+ storytelling through its "Driven" campaign series, showing how targeted content and media placement can drive significant brand affinity and business results while meaningfully supporting the LGBTQ+ community.
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Unlocking LGBTQ+ Loyalty: Strategies for Brands
Event Recaps November 14, 2024The LGBTQ+ market represents significant untapped potential, with 76 percent of consumers preferring brands that support their community and 79 percent willing to pay premium prices for LGBTQ+-supportive brands.
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Cross-Media Measurement Initiative Reaches New Milestones
Event Recaps October 30, 2024A panel of key collaborators from TikTok, Kantar Media, and Unilever came together to share updates on progress with developing a critical cross-media measurement solution and how they envision this solution benefitting their organizations and the industry at large.
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Telling the Marketing Performance Story to Skeptics and Non-Marketers
Event Recaps October 30, 2024T. Rowe Price's Manu Agarwal talked about some best practices and went over a full-funnel measurement framework to illustrate the impact marketing has on the brand and business performance using first-party data, third-party data, and advanced analytics models.
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How Pernod Ricard Used Incrementality Experiments to Maximize ROI
Event Recaps October 30, 2024Pernod Ricard and Haus discussed how their two organizations collaborated on an experiment-based measurement model aimed at providing more accurate insights into the performance of activations across online and offline channels.
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From Discovery to Decision: Measuring Complex Customer Journeys
Event Recaps October 30, 2024Google discussed how to uncover the marketing measurement landscape, how it is shifting, and how to bridge the gap between marketing objectives and outcomes.
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Advertising's Role in Global Warming
Trends and Technology October 26, 2024Infographic: In a new report from the ANA and Scope3, the ad industry's contributions to carbon emissions are laid bare. How can the industry go greener, and can it improve its ROI in the process?
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