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Search returned: 507 document(s).
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The Addressability Solutions That Will Dominate the New Digital Reality
Leading Edge August 15, 2024Ever since Google announced its intention to deprecate third-party cookies in Chrome way back in 2020, the digital advertising ecosystem has been in obsessive pursuit of new identity solutions. Now, even though Google has abandoned its plans, industry initiatives launched in recent years will continue to transform the landscape.
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Retail Media Networks Meet Made for Advertising Websites
Pulse August 14, 2024Unless you’ve been under a rock, there is no escaping the hype of retail media networks. Retail media is the fasting-growing ad channel today and is projected to account for more than one-fifth of total U.S. ad spending by 2027.
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Retail Media Networks Have a Measurement Issue — Why Standardization Is a Challenge
Pulse August 5, 2024While retail media networks (RMNs) have been around for well over a decade, they have really come into their own over the past few years. Retail media ad spend is growing steadily and eMarketer estimates that retail media will make up more than one-fifth of U.S. media spend by 2027. That deserves attention.
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Advanced Study: Measuring YouTube Ad Creative Quality Impact at Scale
Knowledge Partners August 1, 2024A study measuring the impact of ad creative quality on YouTube specific video performance.
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The State of Gen Z and the Future of Advertising
Webinar Rewinds July 25, 2024In this webinar, learn how Comscore's cross-platform lens zooms in on the Gen Z audience with actionable insights across all screens to help marketers gain new insights into this key consumer cohort and optimize ways to engage and convert them across social, digital, TV, and streaming.
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Retail Media Networks: Optimism Tempered with Caution
Research Reports July 24, 2024While retail media networks (RMNs) have been around for well over a decade, they have really come into their own over the past few years. This ANA report concludes that, “Retail media networks have a measurement issue...and therefore better measurement of RMNs is clearly required.”
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Transforming the Digital Landscape Through Gender Inclusive Audience Intelligence
Webinar Rewinds July 24, 2024In this webinar, SeeHer and Comscore unveiled a groundbreaking partnership, introducing an industry-first tool designed to revolutionize how marketers and agencies reach and engage consumers who champion gender equality.
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Cassandre Charles of TIAA on the Importance of Cultural Alignment
Pulse July 22, 2024ANA's Denise McDevitt connects with Multicultural Excellence Awards judge and TIAA’s senior director, multicultural marketing & communications, Cassandre Charles.
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A Marketer’s Guide to Major Measurement Methods and Triangulation
Knowledge Partners July 18, 2024Ekimetrics provides a general exploration of key measurement methods, what they’re used for, and how insight and effectiveness teams use various data and techniques to build the effectiveness narrative in the privacy age.
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Raising the Verification Bar with More Impactful Media KPIs and Currencies
Knowledge Partners July 16, 2024Hudson MX’s Michael Stoeckle shared how marketers can improve their media verification process with more impactful media KPIs.
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Breaking Through, Engaging, and Driving Results in Healthcare Marketing
Knowledge Partners July 16, 2024RPA shared key insights from its experiences working with healthcare brands, including what matters most to patients along their healthcare journey.
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From Clicks to Conversions: Mastering the Art of Location Intelligence with Foursquare
Webinar Rewinds July 10, 2024Are you ready to revolutionize your advertising strategies and tap into the immense potential of gender equitable content? In this webinar hosted by SeeHer and LG Ads, delve into the transformative power of gender equality in media placements.
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Doris Huang of Admerasia on Transparency
Pulse July 9, 2024ANA's Denise McDevitt connects with Multicultural Excellence Awards judge and Admerasia’s managing partner, Doris Huang.
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Louis Maldonado of d expósito & Partners on Data-Driven Decisions
Pulse July 3, 2024ANA's Denise McDevitt connects with Multicultural Excellence Awards judge and Carmichael Lynch’s senior partner, head of multicultural strategy and inclusion and global chair, IPG Women’s Leadership Network, Carol Frazer Haynesworth.
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Carol Frazer Haynesworth of Carmichael Lynch on Audience-First Campaigns
Pulse July 2, 2024ANA's Denise McDevitt connects with Multicultural Excellence Awards judge and Carmichael Lynch’s senior partner, head of multicultural strategy and inclusion and global chair, IPG Women’s Leadership Network, Carol Frazer Haynesworth.
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Why Data Collaboration Has Become a Travel Marketing Imperative
Knowledge Partners July 2, 2024Heading into the summer travel season, successful travel marketers are focusing on the role of personalization, as Adstra’s latest piece explains that travelers want to be recognized by the brands they engage with and expect deeper personalization throughout the customer journey.
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Mapping the Multi-ID Landscape: A Glossary
Knowledge Partners July 2, 2024In this comprehensive glossary, Adstra proposes a fresh approach to mapping the advertising value chain.
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Gustavo Cecilio of PepsiCo on Multicultural Marketing
Pulse June 27, 2024ANA's Denise McDevitt connects with Multicultural Excellence Awards judge and PepsiCo Foods’ head of multicultural marketing, North America, Gustavo Cecilio.
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The Power of Social Communities: Essential Strategies to Build Brand Engagement
Leading Edge June 24, 2024Programmatic ad buying took off in the 2010s because advertisers and publishers alike realized that audiences were splintering across the long tail of websites. As the monoculture dissolved, it became clear that it was impossible to reach a mass audience with direct buys and homepage takeovers across a dozen websites.
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3 Strategies to Rule Your Cross-Channel Campaigns
Leading Edge June 20, 2024Seeking patterns is considered a distinctly human trait — beyond a part of our learning process, this approach also allows us to utilize our problem-solving ability. However, this behavior in isolation may cause more problems than it solves in a volatile discipline like modern marketing. Given the complex terrain of today’s hyper-connected digital landscape, marketers must embrace a strategic blend of dynamic creativity, data-driven decision-making, and efficient targeting.
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