Thank You
Thank you to everyone who attended the 2022 ANA Measurement and Accountability Conference, presented by Meta!
Videos and Presentations
All available conference presentations and videos can be viewed and accessed through the Agenda.
Save the Date
Mark your calendars for the 2023 ANA Data, Analytics & Measurement Conference, August 21-23 at the Swissotel Chicago and virtually!
About the Conference
September 14–16, 2022 | Carlsbad, Calif. and Virtual
Measurement is taking on a starring role in businesses and organizations and with it, the roles of measurement professionals are expanding. The 2022 ANA Measurement and Accountability Conference, presented by Meta, placed measurement center stage, showcasing the benefits of measurement and the value it provides to all the "actors" across an organization.
This conference featured some of the best and brightest measurement, research, and analytics minds in the industry, who shared the techniques they rely on every day to increase performance and drive business growth.
Speakers provided insights and tactics that marketers can integrate directly into their business operations, with presentations hitting a multitude of topics, including:
- Creative and content measurement
- Product analytics
- Experience measurement
- AI in marketing measurement
- Brand equity
- Inclusive measurement
Relive the conversation at #ANAMeasurement
The 2022 ANA Measurement and Accountability Conference in Two Minutes
Relive the best of this year's conference in this brief overview.
Highlighted speakers include:
- Sam Deutsch, Global Director, Data, Audience and Measurement, AB InBev
- Michelle Froah, SVP Global Marketing Strategy and Sciences, MetLife
- Laura Knebusch, VP, Consumer Experience, Georgia-Pacific LLC
- Manbir Sodhia, VP of Growth Marketing, Oura Ring
- Naveen Vijayaraghavan, Sr. Director, Marketing Insights and Analytics, Chipotle
Hosts and Speakers
Conference Hosts
Jackson Bazley
Executive Vice President of Data, Analytics, and Measurement
ANA
Greg Pharo
Global Senior Director, Communications and Marketing Effectiveness
The Coca-Cola Company
Bill Tucker
Group Executive Vice President
ANA
Julian Baring
SVP of Business Development
Adform
Jackson Bazley
EVP, Measurement for Marketers
ANA
Dennis Buchheim
President & Founder
ThinkMedium
Tim Castree
VP of Global Marketing
Amazon
Sam Deutsch
Global Director, Data, Audience & Measurement
AB InBev
Sarb Dhanjal
Director, Consumer Insights, Analytics & Advocacy
Blue Diamond Growers
Justin Evans
Global Head of Analytics & Insights
Samsung Ads
Devin Fallon
Director, Media Insights & Analytics
VIZIO Ads
Michelle Froah
SVP Global Marketing Strategy & Sciences
MetLife
Marc Guldimann
CEO & Co-founder
Adelaide
Michael Heberle
Global Chief Analytics Officer
Kinesso
Rob Jayson
Executive Vice President, Insights and Analytics
USIM
Helen Katz
Executive Vice President, Research
Publicis Media
Joe Keating
Associate Director, Analytics & Consumer Insight
Hill's Pet
Ivonne Kinser
Vice President of Marketing and Innovation
Avocados From Mexico
Laura Knebusch
Vice President, Consumer Experience
Georgia-Pacific LLC
Clary Leffel
AVP, Integrated Marketing & Operations
CarMax
Bob Liodice
Chief Executive Officer
ANA
Mainak Mazumdar
Chief Data & Research Officer
Nielsen
Ross Mccray
Founder and Chief Executive Officer
VideoAmp
Kristin Moody
Vice President
Analytic Partners
Ken Nelson
Managing Director
Deloitte Consulting
Ken Norcross
Head of Data Licensing and Strategy
VIZIO
Cathrine Oddenino
Measurement Solutions Marketing Manager
Meta
Joseph Pagano
Vice President, Marketing Solutions Consulting
Neustar, a TransUnion Company
Greg Pharo
Global Senior Director, Communications & Marketing Effectiveness
The Coca-Cola Company
John Piccone
Regional President, Americas
Adform
Ron Pinelli, Jr.
SVP Digital Research and Standards & Associate Director
Media Rating Council
Latha Sarathy
Chief Research Officer
ANA
Manbir Sodhia
VP of Growth Marketing
Oura Ring
Gena Stanglein
Director, Marketing Science
Meta
Cary Tilds
Chief Strategy and Advocacy Officer
Frameplay
Bill Tucker
CEO, Aquila
Group EVP, ANA
Duane Varan
CEO
MediaScience
Naveen Vijayaraghavan
Sr. Director, Marketing Insights & Analytics
Chipotle
Tommaso Visentini
Divisional Vice President, Analytics & Insights
Pharmavite
Conference Sponsors
Presenting Sponsor
General Sponsors
