Dispelling Myths on Marketing to Older People
In a world that is often youth-obsessed, and chasing younger generations’ attention spans and interests, older people are overlooked. Even worse, they are cast off as unimportant. And yet, 35 percent of the U.S. population is 50 or older, according AARP, illustrating that much of the population is being left out of crucial moments in media, advertising, and product development.
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