The (Necessary) Evolution from Affiliate Marketing to Performance Marketing | Leading Edge | Industry Insights | All MKC Content | ANA

The (Necessary) Evolution from Affiliate Marketing to Performance Marketing

There’s been a fair amount of controversy around the browser extension coupon space, recently centering on whether PayPal-owned coupon company Honey is a scam. This boils down to the difference between harvesting existing demand and creating net-new demand for products and services.