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The Consequences of Never-Ending Growth with Rupen Desai
On Scope February 20, 2025Una Terra Venture’s Rupen Desai joined host Mike Berberich to discuss how brands can balance the sustainability of the business with that of the planet, including strategies for convincing executives to move away from short-term thinking and wean themselves off the addiction to business growth at any cost.
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Building Trust Through Ethics: Key Takeaways from the ANA 2024 Ethics Compliance Report
Ethics Issue Alerts February 5, 2025Consumers want better experiences with their ads. The ANA Center for Ethical Marketing is dedicated to advancing ethical marketing best practices for our members and the industry while safeguarding advertising and marketing freedoms. Our robust self-regulatory enforcement program provides education, tools, and compliance services for ethical marketers and consumers. This serves to build trust in the marketplace as consumers engage with their favorite brands.
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A Comprehensive Review of Culture Codes for 2025
Event Recaps January 22, 2025Refinery29’s Julie Arbit, global SVP of insights, and Chelsea Sanders, VP of brand strategy and development, shared a summary of the culture codes their organization has identified that will be critical in 2025 and beyond.
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Marketing News Quiz for January 18, 2025
Marketing News Quiz January 18, 2025In this week's marketing news quiz: Brands help those fighting wildfires near a major U.S. city, employee engagement drops, Gronk goes digital for Avocados From Mexico, and more.
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Decoding Trust Signals in Modern Brand Leadership
Event Recaps January 16, 2025An analysis of how brands can navigate consumer outrage and declining institutional trust while maintaining authentic purpose-driven initiatives. Author Anne Bahr Thompson examined how to transform the current consumer backlash into opportunities for meaningful engagement and trust rebuilding.
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Why Do Companies Waffle When It Comes to Serving Stakeholders Over Shareholders?
Podcast Clips January 7, 2025Mike Rowlands, partner and CEO at Junxion, cited a few reasons why companies struggle with committing to purpose, including bad political actors spreading misinformation around things like ESG.
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This Campaign Highlighted Racially Motivated Police Brutality in a Striking Way
Multicultural Excellence Awards January 6, 2025The Courageous Conversation Global Foundation aimed to facilitate difficult conversations around the level of racial discrimination and violence Black individuals face at the hands of the police through a unique and innovative activation.
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Kia Lends Its Support to Minority-Owned Businesses
Multicultural Excellence Awards January 6, 2025Kia America shined a spotlight on minority-owned businesses to promote entrepreneurs including Black-owned eye-care groups, AAPI doll-makers, Latina educators, female comedians, queer filmmakers, and Native American artisans.
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Communicating Social Value Improves Brand Equity
Tools January 1, 2025A guide to help you increase your brand value by developing a communication plan for your organization's social values.
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Online Hate Cheat Sheet
Tools January 1, 2025Use this cheat sheet to learn about online hate and what you can do about it at your company.
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Ethical Marketing: Building Trust with Consumers
POVs December 21, 2024One thing about marketers is they’re also consumers themselves. In this POV from the ANA’s Center for Ethical Marketing, Senny Boone outlines some of the tools that she and her team have for reporting and responding to unethical marketing practices.
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Brands for Good: Four Brands’ Commitment to Sustainability
Pulse December 20, 2024Often when brands think about creating a positive impact on society, many first look toward sustainability issues like waste, pollution, and energy use. And while those are important, there are many other areas of society that need support and awareness, such as desertification, wildlife preservation, homelessness, and sea life environments.
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Why Authenticity Is the Glue that Binds Purpose Activities
POVs December 20, 2024The ANA’s purpose guru Ken Beaulieu explained why brand purpose must be anchored in authenticity and provided a few tips for how to do that.
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Federal Trade Commission Bans 'Junk Fees'
Marketing News December 20, 2024First discussed in 2022, the FTC announced on Tuesday that it would prohibit unfair and deceptive pricing practices found on ticket-selling websites and the short-term hospitality business. The effort could save consumers up to 53 million hours per year otherwise spent hunting for the total price of tickets and lodging after junk fees.
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New Year’s Is Upon Us – Make Ethical Marketing Your Key Resolution
Ethics Issue Alerts December 17, 2024As we look ahead to the New Year 2025, we all are making resolutions to do and be better – aspiring and planning is a wonderful way to refresh and invigorate your outlook. This is also a perfect time to add the ANA ethics tools to your resolutions. And it’s easy! Here are the ways you can champion ethics in 2025 for your own ethical approach and to advance our industry.
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Are Brands Still Relying on Tokenism When Targeting Hispanic Audiences?
Podcast Clips December 16, 2024Jose Villa, president of marketing agency Sensis, discussed tokenism in Hispanic-targeted advertising, including what it looks like and what brands can do to avoid it.
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What Is the Action Plan for Ethical Data Use?
Podcast Clips December 11, 2024With data privacy terms and agreements being fairly opaque and esoteric, it may behoove brand marketers to lean more into data ethics. Jamie Bernard, CEO of Compliant, explained what this might look like in practice.
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A New Campaign from WWF Is Hard to Watch — That's the Point
Social Impact November 25, 2024WWF's latest ad campaign juxtaposes the detrimental effects of climate change with the 2024 Summer Olympics in Paris. The underlying message was that phenomenal athletic accomplishments aren't achieved without dedication, commitment, and hard work, the same qualities needed to tackle climate change on a global scale.
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The Challenges and Opportunities of Inclusive Marketing in a Polarized Context
Partner Content November 21, 2024Despite evidentiary support that inclusion efforts lead to actual growth, the reality of the U.S. landscape today still poses inevitable risk. But mitigation is possible if brands can fully embrace inclusion tactics across three areas: role, representation, and resonance.
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Tapping into Culture to Build Strong Brand Equity
Event Recaps November 20, 2024U.S. Bank shared three case studies underscoring the business and social impact of its Access Commitment program — an initiative leveraging culture and social justice to drive positive change and fuel business growth.
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