Women Drive the Economy — Are Brands Doing Enough to Keep Up? | Leading Edge | Industry Insights | All MKC Content | ANA

Women Drive the Economy — Are Brands Doing Enough to Keep Up?

As we recognize Women's History Month and prepare to celebrate International Women’s Day, it’s an opportune moment to reflect on how far we’ve come — and how far we still have to go. Brands and businesses have long played a role in advancing gender equality, yet many are now hesitating. Some organizations that once championed equity are reassessing their commitments. Others remain uncertain about how to take meaningful action in an era where progress is increasingly met with resistance.