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These Brands Show Support for Women and Take Steps Toward Change
Pulse November 21, 2024It has been proven that brands that approach societal issues through campaigns are more likely to connect with generation Z and millennial audiences, and therefore gain higher brand trust and favorability. A large area of focus within the current societal issues for brands is around women. Specifically, the prominent issues women face today, such as unrealistic beauty standards, inadequate emotional support, and outdated stereotypes.
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DEIB (Diversity, Equity, Inclusiveness, and Belonging) in Marketing
ASK Answers November 14, 2024How can my brand ensure that we are embracing DEIB, both internally and in our marketing efforts?
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Trick or Treat: Consumers with Respect and Ethical Marketing
Ethics Issue Alerts October 31, 2024As Halloween approaches, don’t let scary marketing practices haunt your sweet ethical marketing campaigns. Treat consumers with respect and instill brand trust all year. The Center for Ethical Marketing warns against these five ghastly marketing practices and offers tips for handing out ethical marketing treats:
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Sustainability in Media Planning: How Brands Can Start Reducing Carbon Emissions in Advertising
Pulse October 30, 2024The advertising industry plays a major role in carbon emissions, adding to the growing concern that over the next decade the planet could reach dangerous levels of global warming. The biggest culprit in the industry at fault, which may surprise some, is digital advertising.
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Ethics Code FUNdamentals: Best Practices for Respecting Consumers — DEI, Privacy, and Security
Webinar Rewinds October 23, 2024In this webinar, senior staff from the ANA's Center for Ethical Marketing walked you through two sections of the “ANA Ethics Code of Marketing Best Practices” — Diversity and Inclusion Marketing Principles and Data Privacy, Security, and Stewardship.
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These In-House Campaigns Showcase Messages of Inspiration
Pulse October 18, 2024Engaging consumers through empathy not only prioritizes a human-centric approach to advertising, but also fosters genuine connection and community through relatable and inspirational content. Focusing on positive emotions, and the ways all people can help create a better environment physically and emotionally for themselves and others, can help boost ad recall and brand loyalty. It’s common sense too: Everyone wants to feel good – and feel connected to others around them.
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Ultimate Playbook for Data Clean Rooms
Research Reports October 16, 2024Data clean rooms provide companies a secure and controlled environment to bring data together in a collaboration exercise for an analysis of a consolidated data set. Data clean rooms have a long way to go until they reach mass adoption by client-side marketing companies. This playbook is intended to close this gap.
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Achieving Equity in Influencer Marketing
Event Recaps October 15, 2024The Influencer Pay Equity Guide is a collaborative initiative by the ANA, 4A's, and PR Council designed to address the significant compensation disparities and challenges faced by BIPOC and marginalized creators in the influencer marketing industry.
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Marketing and Gender Equality
ASK Answers October 4, 2024How can brands level up their portrayals of women to ensure gender equality?
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Indeed’s Rising Voices Program Raises Tides for BIPOC Entertainment Talent
Smarties Awards September 30, 2024Indeed created its “Rising Voices” program to create more opportunities for BIPOC entertainment talent, both in front of and behind the camera.
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Ad Taxes Would Be a Disaster: Here’s What You Can Do to Stop Them
Podcast Clips September 30, 2024The ANA’s Chris Oswald provides an update on where Congress stands with eliminating the advertising tax deduction and shares what marketing professionals and brands can do right now to ensure it doesn’t happen.
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Sustainability in Media Planning: How Brands Can Start Reducing Carbon Emissions in Advertising
Research Reports September 26, 2024The ANA's Media & Measurement Leadership Council, an activist group of brand advertiser's chief media and research officers, and Scope3 share practical studies and examples of how and where marketers can make sustainable advertising a reality through their influence in the ecosystem.
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Ethics Code FUNdamentals: Best Practices for Reaching Your Intended Audience
Webinar Rewinds September 26, 2024In this webinar, speakers from the ANA provided an overview of the first two sections of the “ANA Ethics Code of Marketing Best Practices” — a framework of high-level principles, guidelines, resources, and examples of ethical marketing and advertising best practices. They also discussed how to use it.
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The B2B Campaigns Promoting Racial and Gender Equality
Pulse September 17, 2024Below are three campaigns that successfully broke down barriers and bridged the equity gaps.
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These Three Brands Promote and Support Gender Equality
Pulse September 17, 2024Whether it is International Women’s Day, or just another day of the week, it’s powerful to see brands promoting and celebrating women throughout campaigns. With the multitude of brands available to choose from, consumers these days want to support a brand that they are emotionally connected to and that makes a positive impact on society.
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Mastering Gender Portrayals: The Top 10 Things Advertisers Need to Know
Webinar Rewinds September 4, 2024In this webinar, discover why embracing gender equality is not just the right thing to do, but also a smart business move for marketers. Gain invaluable insights into how to revolutionize your creative development processes, from ideation to execution.
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Ensuring the Responsible Flow of Data Across Borders – New Swiss-U.S. Data Privacy Framework Launched Globally
Ethics Issue Alerts August 26, 2024Global marketers and data providers are celebrating the announcement and impending launch of the long-awaited Swiss-U.S. Data Privacy Framework (DPF) to replace the former Privacy Shield, which was invalidated by the courts in 2020. The Swiss-U.S. DPF will go into force on September 15, 2024, and follows the EU-U.S. Data Privacy Framework which was enacted in July 2023.
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Ethical Practices Build Consumer Trust – ANA Semi-Annual Ethics Compliance Report Published
Ethics Issue Alerts August 19, 2024The ANA Center for Ethical Marketing is dedicated to advancing ethics and accountability for our members and the industry while safeguarding advertising and marketing freedoms. Our comprehensive self-regulatory enforcement program offers education, tools and compliance services for ethical marketers and consumers. Key offerings include DMAchoice, ANA DPF Dispute Resolution and the Digital Advertising Alliance (DAA).
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Hispanic Marketing and Language Preference
ASK Answers August 15, 2024Do Hispanic consumers prefer what language they see advertising in?
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Embracing Gender Fluidity in Advertising Internally & Externally
Pulse August 9, 2024While many brands are embracing LGBTQ+ inclusivity in their marketing, tackling gender nonconformity authentically can still present a challenge or missed opportunity for some. However, this is a necessity for brands existing in the now and moving into the future gracefully.
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