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Ethical Practices Build Consumer Trust – ANA Semi-Annual Ethics Compliance Report Published
Ethics Issue Alerts August 19, 2024The ANA Center for Ethical Marketing is dedicated to advancing ethics and accountability for our members and the industry while safeguarding advertising and marketing freedoms. Our comprehensive self-regulatory enforcement program offers education, tools and compliance services for ethical marketers and consumers. Key offerings include DMAchoice, ANA DPF Dispute Resolution and the Digital Advertising Alliance (DAA).
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Hispanic Marketing and Language Preference
ASK Answers August 15, 2024Do Hispanic consumers prefer what language they see advertising in?
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Embracing Gender Fluidity in Advertising Internally & Externally
Pulse August 9, 2024While many brands are embracing LGBTQ+ inclusivity in their marketing, tackling gender nonconformity authentically can still present a challenge or missed opportunity for some. However, this is a necessity for brands existing in the now and moving into the future gracefully.
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ANA New Marketing Ethics Code Essential to Consumer Trust
Ethics Issue Alerts August 8, 2024To promote a common set of rigorous standards and solutions for ethical marketing, the Association of National Advertisers (ANA) developed a new comprehensive marketing ethics framework, the ANA’s “Ethics Code of Marketing Best Practices.”
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Global CMO Growth Council Leadership Assembly at Cannes LIONS 2024: Topline Recap and Key Takeaways
CMO Content August 4, 2024For the seventh consecutive year, the Global CMO Growth Council convened its leadership community at the Cannes Lions International Festival of Creativity. This pivotal forum brought together CMOs from top brands around the world to share progress and prioritize leadership initiatives for the remainder of 2024.
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Key Takeaways from ANA’s 2024 Ethics Code for Marketing to Children & Other Audiences
Pulse August 2, 2024ANA’s Center for Ethical Marketing recently released its 2024 Ethics Code to help marketers navigate complex issues and audiences appropriately and fairly. The guide includes guidance on how to foster inclusivity and tips on how to ethically market to the needs of specific audiences, such as children, people with disabilities, and older audiences.
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ANA’s Ethics Code of Best Practices — A New Framework for Privacy, AI, and More
Webinar Rewinds August 1, 2024In this webinar, speakers from the ANA highlighted the “Ethics Code of Marketing Best Practices” — a common set of rigorous standards for ethical marketing. Learn how marketers can use this broad ethical framework and resource guide to deploy marketing practices and technologies responsibly and ethically.
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4 Inspiring Quotes on LGBTQ+ Inclusive Marketing
Pulse July 31, 2024Inclusive marketing is crucial to successful campaigns. Consumers need to feel seen, and to feel seen, the storylines and emotional arcs in ads have to be inclusive of all demographics, backgrounds, and lifestyles.
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Diversity, Equity, Inclusion and Belonging Marketing
Pulse July 30, 2024The ANA Marketing Ethics Code (“Ethics Code”) is an ethical framework comprised of a set of high-level principles and guidelines. Part three of the code — “Diversity, Equity, Inclusion and Belonging Marketing (DEIB) Principles” — is designed to build awareness and drive engagement for the advancement of DEIB in the marketing and advertising industry.
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15 Tips for the Ethical Use of AI
Pulse July 29, 2024The use cases for artificial intelligence (AI) and machine learning are rapidly proliferating as these technologies revolutionize myriad domains of work with the automation they afford. Countless are the functions, once performed by humans, that these technologies stand prepared to execute for us.
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Transforming the Digital Landscape Through Gender Inclusive Audience Intelligence
Webinar Rewinds July 24, 2024In this webinar, SeeHer and Comscore unveiled a groundbreaking partnership, introducing an industry-first tool designed to revolutionize how marketers and agencies reach and engage consumers who champion gender equality.
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ANA Ethics Code of Marketing Best Practices
Research Reports July 18, 2024The ANA Ethics Code of Best Marketing Practices is a framework of high-level principles, guidelines, resources and examples of ethical marketing and advertising best practices applicable to all entities engaged in marketing, advertising, and fundraising.
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Four Best Practices from the ANA Marketing Code of Ethics
POVs July 18, 2024The ANA’s Senny Boone covers four best practices outlined in the Marketing Code of Ethics, a high-level framework of ethical marketing and advertising.
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Embracing Neurodiversity Inclusion
Event Recaps July 15, 2024Speakers offered best practices and actionable plans for fostering a more inclusive workplace that recognizes and values neurodiverse talent.
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Thoughtfully Honoring Diverse Cultural Heritage
Event Recaps July 15, 2024Speakers from Cox Communications and Penguin Random House explored ways of identifying which months to celebrate, how to balance observances ensuring that one heritage does not overshadow or cancel others, and how to celebrate in a way that is meaningful, not performative.
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Smirnoff’s Guide to Genuine and Enduring LGBTQ+ Marketing
Event Recaps July 11, 2024Stephanie Jacoby, SVP at Smirnoff, discussed the importance of a genuine and enduring commitment to the LGBTQI+ community, especially during a time when it can feel like diversity and self-expression are more under threat than ever before.
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Creating Unexpected Experiences for the LGBTQ2+ Community with TD Bank
Event Recaps July 11, 2024Jennie Platt, CMO of TD Bank, walked through TD's upcoming Pride campaign, specifically focused on the bank's work to create safe spaces and support mental health and housing efforts within the LGBTQ2+ community.
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Smirnoff’s Guide to Genuine and Enduring LGBTQ+ Marketing
Conference Session Videos July 11, 2024In this video, Stephanie Jacoby, SVP at Smirnoff, discussed the importance of a genuine and enduring commitment to the LGBTQI+ community, especially during a time when it can feel like diversity and self-expression are more under threat than ever before.
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Creating Unexpected Experiences for the LGBTQ2+ Community with TD Bank
Conference Session Videos July 11, 2024In this video, Jennie Platt, CMO of TD Bank, walked through TD's upcoming Pride campaign, specifically focused on the bank's work to create safe spaces and support mental health and housing efforts within the LGBTQ2+ community.
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Beyond Philanthropy: Celebrating Queer Joy Through Meaningful Partnerships
Conference Session Videos July 11, 2024In this video, TOMS and Brave Trails explored the magic, partnership, and trust that fueled the creation of a recent video produced by BBC StoryWorks, offering a behind-the-scenes look at the storytelling process and the dedication it takes to authentically promote and honor the work of organizations like Brave Trails.
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