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Search returned: 20 document(s).
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Why the New Longevity Should Matter to Your Brand
Event Recaps October 29, 2024Michael Clinton, CEO and founder at ROAR Forward, discussed how to authentically market to people aged 50 and older.
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Marketing to Older Generations
Pulse October 17, 2024With all the marketing focus trained on millennials and members of generation Z, one might think that baby boomers and older people had vanished entirely — or had at least become an irrelevant demographic for marketers. This cohort, however, remains a sizable one, with needs that organizations can meet in mutually beneficial relationships.
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Marketing to Baby Boomers and Older Adults
ASK Answers October 17, 2024How can my brand connect with baby boomers?
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FUNdamentals of Ethical Marketing: Strategies for Reaching Older Adults
Webinar Rewinds July 11, 2024As brands engage with older adults, it’s crucial to adopt ethical marketing practices that build trust and respect. In this webinar, speakers explored effective strategies for marketing to older adults while avoiding common pitfalls.
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Northwell Health Highlights Centenarians in Stellar Cross-Media Holiday Campaign
In-House Excellence Awards May 19, 2024To help its brand stand out during a crowded holiday season, Northwell Health created a campaign that leveraged the powerful stories of centenarians and their plans for the future, inspiring its audience to take their health more seriously in the name of longevity.
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Sanofi Partners with Walgreen’s to Make its Vaccine the Flu Shot of Choice
REGGIE Awards April 30, 2024Sanofi deployed an omni-channel campaign alerting people of the risk of the flu to motivate consumers to choose its vaccine at Walgreens locations.
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Each Generation's Preferred Method of Receiving Offers, by the Numbers
Money Slides April 24, 2024Media and marketing agency Vericast shares data on the modes of communication through which generation Z, millennials, generation X, and baby boomers most prefer to receive offers.
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How This Nonprofit Targeted Older Audiences
Event Recaps March 21, 2024Road Scholar, a travel nonprofit, utilized a diversified media portfolio to engage older audiences.
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Talking About My Generation
Knowledge Partners March 6, 2024The 2024 edition of Cheerful Twentyfirst’s annual strategic research project explores how audiences are engaging with brand experiences and communications across generations.
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How to Boost Engagement and Deepen Consumer Relationships
Pulse January 15, 2024In marketing, consumers are at the core of every strategy. Boost consumer engagement and foster meaningful consumer connections with these expert tips.
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ANA SeeHer: Gen Alpha to Boomer Women, Getting Accurate Portrayals Right
Webinar Rewinds November 8, 2023In this webinar, SeeHer discusses why gender equality is a business imperative for marketers. Learn strategies that best resonate with consumers through authentic representation and portrayals across generations of women and girls, from Gen Alpha to Boomers.
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A New Perspective On Older Consumers
Trends and Technology October 27, 2023Armed with enormous spending power, Americans aged 50 and over are living longer, more active lives. But, for the most part, marketers choose to ignore rapidly changing demographics and devote the bulk of their budgets to courting the coveted 18 to 49 crowd. A new platform targeting consumer-facing brands wants to change that.
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Dispelling Myths on Marketing to Older People
Leading Edge March 29, 2023In a world that is often youth-obsessed, and chasing younger generations’ attention spans and interests, older people are overlooked. Even worse, they are cast off as unimportant. And yet, 35 percent of the U.S. population is 50 or older, according AARP, illustrating that much of the population is being left out of crucial moments in media, advertising, and product development.
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The Brands Connecting to Women Without Stereotypes
Pulse March 1, 2023Stereotypes are still in abundance, especially when it comes to gender. For women, there are many industries, interests, and places where women aren’t seen as part of the group. Representation in the media, and creating avenues for women to equally and safely participate, is essential to bridging the gender gap for women.
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Don't Be Ageist: Marketing to People 50 and Older
Leading Edge February 7, 2023Over the past several years, marketers, brands, creative teams, and media agencies have done a meaningful job of focusing on the importance of diversity in the representation of images and strategies in their advertising and communications efforts. Making sure that the BIPOC community, as well as people in the LGBTQ+ and people with disabilities groups are presented in authentic ways has been an important evolution that reflects a world of inclusiveness.
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Why Does Ageism Persist in Advertising?
Champions of Growth Podcast February 6, 2023Despite dramatic and accelerating changes in aging and the rise of the so-called “Silver Economy,” brands seem stuck in time when it comes to engaging the 50-plus crowd. Michael Clinton joins host Matthew Schwartz to discuss why ageism persists in marketing and advertising and what brand managers can do about it.
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Why Do Brands Continue to Patronize Seniors with Their Ads?
Podcast Clips February 6, 2023Michael Clinton, special adviser to the CEO of the Hearst Corporation, uses data to dispel the myth that the 50-plus crowd simply wants to be young again and explains why brands need to pivot their messaging to better connect with these individuals.
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Intergenerational Wealth Transfer Campaign
B2 Awards July 16, 2022Vanguard Financial Advisor Services created an integrated, multichannel campaign that provided financial advisors with an ecosystem of relevant content highlighting challenges, opportunities, and potential solutions behind the $68 trillion wealth transfer from baby boomers to their children and grandchildren.
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Ignoring the 'Silver Economy' May Be Getting Costly for Brands
Trends and Technology July 1, 2022Despite the growing power of the “silver economy” and traditional notions of aging being constantly upended, advertisers continue to give the 50-plus market short shrift. As the size of this market — and its immense wealth — grows, can brands continue to afford to ignore them?
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Ageism in Marketing Is a Problem — Let’s Fix It
Pulse June 30, 2022Ageism in marketing has been a problem for a long time. Really think about it. When was the last time you really saw older people in ads (that weren’t specifically geared toward aging)? You know, ads where older people are portrayed as themselves, living their lives, joyously?
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