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Search returned: 28 document(s).
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AARP’s "Embrace Your Inner Dragon" Campaign
Multicultural Excellence Awards January 6, 2025AARP strives to enhance the quality of life for all as we age, celebrating unique traditions such as Lunar New Year and the Year of the Dragon. To achieve this aim, AARP has committed to reaching diverse, multicultural, and multigenerational audiences, focusing on Asian Americans and Pacific Islanders (AAPIs), the fastest-growing segment of the U.S. population.
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Opening Homes, Opening Hearts: MEO's Improbable Housemates Initiative
Multicultural Excellence Awards January 6, 2025MEO, collaborating with Dentsu Creative Iberia, transformed a traditional Christmas campaign into a revolutionary solution addressing two of Portugal's pressing social issues: elderly loneliness and student housing scarcity, by creating an innovative platform that connects seniors who have spare rooms with students needing affordable accommodation.
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Ad Council Uses Emotional Ad to Educate Hispanic Communities on Alzheimer’s
Multicultural Excellence Awards January 6, 2025The Ad Council, in partnership with the Alzheimer's Association, educated Hispanic pre-care partners on the information necessary to detect early signs of Alzheimer’s with an emotional campaign.
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How Opendoor Engaged Empty Nesters
Multicultural Excellence Awards January 6, 2025Opendoor engaged the 55 and older demographic by airing a humorous ad campaign during The Golden Bachelor and an out-of-home creative "Empty Nest" activation at UCLA. These efforts led to increased conversions, reduced acquisition costs, and higher engagement, solidifying this audience as a cornerstone of Opendoor’s success.
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Editor Highlights: ANA's Programmatic Study, SMBs, and LGBTQ+ Strategies
Pulse December 27, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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New Year, New Goals: How Northwell Health Inspired with Centenarian Resolutions
Behind the Campaign December 27, 2024Learn how Northwell Health partnered with vibrant centenarians to execute a unique campaign that delivered stellar business results and reinforced the brand’s commitment to healthy lifestyles.
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AARP Harnesses the Spending Power of Consumers Aged 50 and Older
Conference Session Videos November 19, 2024In this video, AARP's Chief Communications and Marketing Officer Martha Boudreau discussed the critical need for businesses to break down internal barriers and embrace older consumers as a vital part of their diversity and inclusion strategies.
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AARP Harnesses the Spending Power of Consumers Aged 50 and Older
Event Recaps November 19, 2024During a session at the 2024 ANA Multicultural Marketing and Diversity Conference, Martha Boudreau, chief communications and marketing officer at AARP, discussed the importance of marketing to consumers aged 50 and older.
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Why the New Longevity Should Matter to Your Brand
Event Recaps October 29, 2024Michael Clinton, CEO and founder at ROAR Forward, discussed how to authentically market to people aged 50 and older.
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Marketing to Older Generations
Pulse October 17, 2024With all the marketing focus trained on millennials and members of generation Z, one might think that baby boomers and older people had vanished entirely — or had at least become an irrelevant demographic for marketers. This cohort, however, remains a sizable one, with needs that organizations can meet in mutually beneficial relationships.
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Marketing to Baby Boomers and Older Adults
ASK Answers October 17, 2024How can my brand connect with baby boomers?
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FUNdamentals of Ethical Marketing: Strategies for Reaching Older Adults
Webinar Rewinds July 11, 2024As brands engage with older adults, it’s crucial to adopt ethical marketing practices that build trust and respect. In this webinar, speakers explored effective strategies for marketing to older adults while avoiding common pitfalls.
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Northwell Health Highlights Centenarians in Stellar Cross-Media Holiday Campaign
In-House Excellence Awards May 19, 2024To help its brand stand out during a crowded holiday season, Northwell Health created a campaign that leveraged the powerful stories of centenarians and their plans for the future, inspiring its audience to take their health more seriously in the name of longevity.
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Sanofi Partners with Walgreen’s to Make its Vaccine the Flu Shot of Choice
REGGIE Awards April 30, 2024Sanofi deployed an omni-channel campaign alerting people of the risk of the flu to motivate consumers to choose its vaccine at Walgreens locations.
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Each Generation's Preferred Method of Receiving Offers, by the Numbers
Money Slides April 24, 2024Media and marketing agency Vericast shares data on the modes of communication through which generation Z, millennials, generation X, and baby boomers most prefer to receive offers.
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How This Nonprofit Targeted Older Audiences
Event Recaps March 21, 2024Road Scholar, a travel nonprofit, utilized a diversified media portfolio to engage older audiences.
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Talking About My Generation
Knowledge Partners March 6, 2024The 2024 edition of Cheerful Twentyfirst’s annual strategic research project explores how audiences are engaging with brand experiences and communications across generations.
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How to Boost Engagement and Deepen Consumer Relationships
Pulse January 15, 2024In marketing, consumers are at the core of every strategy. Boost consumer engagement and foster meaningful consumer connections with these expert tips.
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ANA SeeHer: Gen Alpha to Boomer Women, Getting Accurate Portrayals Right
Webinar Rewinds November 8, 2023In this webinar, SeeHer discusses why gender equality is a business imperative for marketers. Learn strategies that best resonate with consumers through authentic representation and portrayals across generations of women and girls, from Gen Alpha to Boomers.
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A New Perspective On Older Consumers
Trends and Technology October 27, 2023Armed with enormous spending power, Americans aged 50 and over are living longer, more active lives. But, for the most part, marketers choose to ignore rapidly changing demographics and devote the bulk of their budgets to courting the coveted 18 to 49 crowd. A new platform targeting consumer-facing brands wants to change that.
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