5 Video Advertising Priorities for Brand Marketers | Leading Edge | Industry Insights | All MKC Content | ANA

5 Video Advertising Priorities for Brand Marketers

This year’s Cannes Lions International Festival of Creativity was a prime moment for brands, agencies, creatives, and technology companies, following a pandemic-induced hiatus. Key themes included sustainability, diversity, equity and inclusion, data and technology, brand creativity and effectiveness, talent, and business transformation — backed by numerous resources, insights, and events.