MarTech Committee Meeting: Strategies for Google’s Privacy Sandbox and Cookie Deprecation

I. Welcome & Introductions - 11:00 am

John Hardy - SVP, Marketing Technology - ANA

II. Committee Overview - 11:10 am

III. Third Party Cookie Deprecation: Google’s Privacy Sandbox Solutions and the Future of Advertising - 11:15 am

As an official testing grantee in Google’s Privacy Sandbox initiative, AdRoll is leading the industry in preparing for and adapting to the privacy-forward future of advertising. In this discussion, we’ll share early insights from our testing experiences with Google and discuss our predictions for what’s to come.

Presented by:

Andrew Pascoe
Vice President of Data Science Engineering
AdRoll

Andrew Pascoe is NextRoll's VP of Data Science Engineering, joining the company in 2012. He holds an Sc.B. in Mathematics from Brown University and an M.F.A. in Digital Arts and New Media from the University of California, Santa Cruz. He oversees NextRoll's machine learning and AI initiatives as well as being NextRoll's representative at the W3C, working on privacy-first advertising. 

Justin Rau
Group Product Manager
AdRoll

Justin is a Group Product Manager at NextRoll with more than 10 years of experience in the adtech industry. Currently, Justin oversees NextRoll’s DSP, including future-proofing efforts within Google’s Privacy Sandbox. Prior to working at NextRoll, Justin was a Product Manager at Xandr, where he worked on the convergence of CTV and linear TV. Justin was also a Senior Product Specialist, Global at Criteo, where he was responsible for the roll out of Criteo’s header bidding solution, Criteo Direct Bidder. Justin holds a B.S. in Business Administration with concentrations in Marketing and Law from Boston University. 

IV. Roundtable Discussion with Q&A - 11:35 am

V. Challenges Marketers Should Address with Cookie Deprecation and Strategies to Adapt - 11:50 am

Cookie deprecation puts a significant amount of media investment at risk. Cookies and device IDs are in every aspect of the digital ecosystem. We’ll discuss how the loss of user behavior tracking impacts insights, targeting, personalization, and measurement of media campaigns. And some strategies to adapt to this period of transition.

Presented by:

Shivani Srivastava
VP MarTech Products
Discover

Shivani is a Product Management leader with 20+ years of experience in delivering high impact, enterprise scale marketing and data solutions to drive business growth. She’s a tech savvy business leader and has led many MarTech transformations to improve consumer marketing and communication experiences.

She is the VP of MarTech Products and is responsible for unlocking new marketing opportunities with enterprise scale MarTech and AdTech capabilities that support all lines of business within Discover Financial Services. Shivani has held a variety of leadership roles in financial services and healthcare industry.

VI. Roundtable Discussion with Q&A - 12:10 pm

VII. Closing Remarks, What's Next? - 12:25 pm