The State of the Art in Commerce Marketing Hosted by AT&T (In-Person Only)

Commerce Marketing has strong roots in the traditional discipline of Shopper marketing, but today has come to mean so much more – from explosion of retail media, the evolution of ecommerce, resurgence of brick-and-mortar, all the way to the establishment of social commerce, “Commerce marketing” is at the forefront of marketing today. The Bottom of the funnel has never been more dynamic, and it’s all about to get shaken up all over again with the advent of AI. With so much to consider, how should marketers think about their efforts in the face of all this added complexity, innovation and opportunity? Come hear the latest cases and best practices from some of the most savvy marketers on the strategy, development, production, placement and execution of commerce programs that are winning with customers and consumers. We’ll welcome industry leaders on their winning formulas for putting winning commerce programs at the heart of their marketing plans.