Marketing Operations and Transformation Forum, Hosted by Grant Thornton

I. NETWORKING BREAKFAST (9:00 – 9:30a.m. CT)

II. WELCOME & INTRODUCTIONS (9:30 – 9:50a.m. CT)

III. GRANT THORNTON: MARKETING OPERATIONS’ IMPACT ON CAMPAIGN MANAGEMENT AUTOMATION (9:50 – 10:25a.m. CT)
Using Wrike as their project management software, Grant Thornton’s marketing operations team transformed their campaign management process from a manual labor in excel to a more streamlined and automated process. They began this journey by focusing on the end state, and along the way gained valuable lessons in change management, employee adoption, and more. Amy Hildreth, associate director of marketing operations, led this effort and will recount the journey with tips and tricks for fellow operations leaders.

Speaker:
Amy Hildreth, Associate Director, Marketing Operations – Grant Thornton

IV. REALTOR.COM: MAKING ROOM FOR BRAND OPERATIONS AT THE LEADERSHIP TABLE (10:25 – 11:00a.m. CT)
Maureen Boyle wears a lot of hats at Realtor.com, much like every marketing operations professional. In addition to managing integrated marketing and customer marketing, she has a dotted line connection to the CMO as Realtor.com’s Chief of Staff overseeing brand operations. This allows Maureen a direct line of sight into marketing leadership, the strategic direction of the Realtor.com brand, and notably, a seat at the table. Discover how Maureen has made operations a priority at Realtor.com through a series of initiatives that proved her team’s value to the organization.

Speaker:
Maureen Boyle, Senior Director, Integrated Marketing and Planning, and Chief of Staff to the CMO – Realtor.com

V. BREAK (11:00 – 11:15a.m. CT)

VI. DISCOVER: GOVERNANCE THROUGH INTERMEDIARY OPERATIONS TEAMS (11:15 – 11:50a.m. CT)
Marketing operations teams struggle to find the headcount and bandwidth to roll out a truly comprehensive governance strategy. Discover has worked hard to find a solution and may have struck gold with a nuanced approach to their operations org structure. By creating a series of intermediary teams, points of contact between specific departments and marketing operations, Discover has assembled an operations department of subject matter experts, each responsible for their own areas of the marketing organization. Mary Collins, senior director of marketing operations, will walk us through this model.

Speaker:
Mary Collins, Senior Director, Marketing Operations – Discover

VII. JONES LANG LASALLE (JLL): UNLEASHING MARKETING OPERATIONS' IMPACT FROM LOCAL TO GLOBAL (11:50a.m. – 12:25p.m. CT)
At JLL, marketing operations supports global integrated planning, financial management, the agency ecosystem, and people strategy. In total, this represents the strategic foundation of the organization, which means that marketing operations has cemented its status as a center of excellence in the company. Rachel Berg has helped build that foundation during her 8 years at JLL and will join us to offer advice to burgeoning marketing operations teams on how to take ownership of strategy.

Speaker:
Rachel Berg, Global Marketing Operations Leader – Jones Lang LaSalle (JLL)

VIII.NETWORKING LUNCH (12:25 – 1:30p.m. CT)

IX. INTERACTIVE WORKSHOP - AUTHENTIC LEADERSHIP IN MARKETING OPERATIONS: STRENGTHS FOR CAREER AND TEAM SUCCESS (1:30 – 2:30p.m. CT)
Unlock your leadership potential by harnessing your character strengths in this transformative workshop. Discover how to build cohesive and high-performing teams, enhance your career trajectory, and drive success in marketing operations. Through engaging activities and practical insights, you'll learn to lead authentically, foster trust, and inspire your team. Join us to experience the power of authentic leadership and unlock new levels of impact and fulfillment in your career.

Instructor:
Dr. Debbie Qaqish, Principal and Chief Strategy Officer – The Pedowitz Group