Search Results for All Content (access may be restricted)
Search returned: 1025 document(s).
-
How Quantum Computing Will Transform Marketing Forever
POVs December 19, 2024Learn how the emerging field of quantum computing could revolutionize data processing and predictive analytics in marketing, offering unprecedented capabilities for understanding consumer behavior and personalization.
view -
Is Generative AI the Key to Unlocking B2B Personalization?
B2B December 18, 2024Kyall Mai, SVP and chief innovation officer at Esquire Bank, says the overriding challenge for B2B marketers seeking resources is demonstrating to the C-suite that they are capable of simultaneously generating revenue and developing a personalized communications strategy for customers and prospects.
view -
Four Ways Marketers Can Reduce Carbon Emissions in Media Buying
POVs November 15, 2024While many brands talk a big game about sustainability, the ad industry remains a major contributor to rising carbon emissions. But with these tips, based on research from the ANA and Scope3, marketers can start putting their money where their mouth is on sustainability.
view -
Are Marketers Investing Too Much Too Soon with AI?
Podcast Clips November 15, 2024Kara Buckner, president and chief strategy officer, says that, although it’s understandable to be excited about the potential of AI, marketers would also be wise to be cautious about diving in headlong.
view -
Editor Highlights: Shopper Journeys, In-House Agencies, & ABM
Pulse October 11, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
view -
Cracking the Code on Sports Advertising: Sports Radio's Latest Advertiser Impact Study
Webinar Rewinds October 10, 2024In this webinar, learn about a study of the sports fandom recently commissioned by Audacy to delve into the impact for advertisers interested in reaching sports fans.
view -
U.S. Congressman Discusses How the Government Thinks About AI Regulation
Podcast Clips October 7, 2024Representative Jay Obernolte, chairman of the House Task Force on Artificial Intelligence, shared how he thinks about AI regulation, particularly in terms of protecting people from harmful uses of the technology while also not stifling its innovative capabilities.
view -
When It Comes to AI Fears, People Are Scared About the Wrong Things
Podcast Clips October 7, 2024U.S. House Representative Jay Obernolte, chairman of the House Task Force on Artificial Intelligence, says there are plenty of things to be concerned about when it comes to AI — but most people’s fears are completely misplaced.
view -
How to Launch (Or Re-Launch) a Brand
Leading Edge October 3, 2024A brand's (re)launch is a down payment on future growth. It’s the fuel that keeps a business thriving, engaging customers and building relevance. That’s why companies often incubate launch efforts – whether for new products, services or corporate rebranding – for years, investing heavily in their debut.
view -
This Interactive Event Launched Rockstar to a New Audience in an Impressive Way
Smarties Awards September 30, 2024With pandemic-weary Vietnamese consumers desiring a return to in-person events, Rockstar hosted a 3D, holiday-themed light and music party that featured an online component — allowing for broad appeal, maximum exposure, and, most importantly, stellar business results.
view -
Pioneering Automotive Experiences in the Metaverse
Smarties Awards September 30, 2024Otokoç Otomotiv created Otokoç Metazone, a pioneering metaverse project in Decentraland and Spatial, to differentiate customer experiences, strengthen brand image, and establish leadership in Web 3.0 strategies within the automotive industry.
view -
Revolutionizing Oral Health Access in Vietnam through Digital Innovation
Smarties Awards September 30, 2024Unilever's P/S brand in Vietnam leveraged digital innovation and strategic partnerships to transform oral health access, significantly boosting brand awareness and market share while providing free dental consultations to millions.
view -
Dulux Uses AI to Help Consumers Envision Home Renovations
Smarties Awards September 30, 2024Dulux used AI to help consumers re-envision their homes.
view -
Aramco Uses Drones to Fight Desertification in Saudi Arabia
Smarties Awards September 30, 2024Aramco deployed drones in its effort to combat desertification in Saudi Arabia.
view -
The Coke Music KPOP Collab with Grivy
Smarties Awards September 30, 2024Coca-Cola’s campaign strategically targeted the massive KPOP fanbase and music lovers in general, tapping into their passion for music and leveraging their break moments to drive brand trials and affinity.
view -
Connecting With Nature, Regenerating Youth: La Vie's Success Story
Smarties Awards September 30, 2024Nestle’s strategic goal for the campaign was to differentiate La Vie meaningfully and drive business growth surpassing other categories. The primary focus was to become the leading brand in the competitive packaged water market, particularly in Ho Chi Minh City, Vietnam.
view -
How Claro Hit a Home Run with This “Hacked” Phone Campaign
Smarties Awards September 30, 2024To better serve its users, telecommunications provider Claro created a campaign in which it “hacked” users’ phones and got them to call loved ones before midnight on Christmas Eve and New Year’s Eve, thereby helping them to avoid the headache of experiencing service disruptions during peak activity periods.
view -
This Ice Cream Brand Leveraged Astrology with Its Campaign, Cornetto Love Star
Smarties Awards September 30, 2024Unilever’s primary strategic objectives were twofold: to increase brand awareness and to deepen consumer engagement. The company aimed to connect with its audience on a more personal level by tapping into the astrology trend, which has a broad appeal.
view -
Gushers' "Let Your Sole Out": Merging Fruit Snacks with Sneaker Culture
Smarties Awards September 30, 2024General Mills' Gushers brand successfully reignited generation Z engagement without increasing product demand through an innovative campaign that merged fruit snacks with sneaker culture, leveraging metaverse technology and drop culture.
view -
Using Weather Patterns and Iftar Times to Guide Dynamic Creative Optimization
Smarties Awards September 30, 2024Ice cream brand and Unilever subsidiary Algida targeted Muslim shoppers with creative that was adjusted based on the temperature and the timing of the Ramadan periods of fast-breaking.
view