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A CMO Checklist for AI
Leading Edge August 21, 2024No doubt by now you will have personally used ChatGPT or Microsoft’s Co-Pilot (also powered by Open AI) and realized the power that it can bring to your team and organization. It is important to note that this technology did not appear overnight and was already on its third release when it came to market
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The SaaS Model Has Arrived for Publisher Ad Tech — Here’s Why
Leading Edge August 20, 2024With economic headwinds, mushrooming technical complexity, maturing growth rates, and supply chain inefficiencies, publisher revenue and profit models are under more pressure than ever before. It certainly makes sense that publishers today are thoughtfully weighing the different options for managing their ad tech.
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5 Marketing Experts on What's Important to Them
Pulse August 19, 2024ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.
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ANA's Event Recaps: These Are the Top Recaps
Pulse August 16, 2024In a crowded industry with endless content and information to sift through, it can be challenging to discern quality content that provides relevant and factual information and helpful case studies. ANA’s Marketing Knowledge Center can help, however; the MKC provides trusted information meant to inspire concrete and actionable next steps.
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The ANA Global CMO Growth Council Position on Generative AI — September 24
CMO Content August 15, 2024The CMOs of the ANA Global CMO Growth Council community have steered the development of a common set of principles and guidance to help ensure that AI-based initiatives create value without harmful unintended consequences. The initial draft is available now for review and comment.
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Editor Highlights: ANA's Ethics Code, Data Compilance, and CTV
Pulse August 15, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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How to Uplevel Your 2024 Holiday Campaigns with a Phygital Approach
Leading Edge August 13, 2024Yes, it’s still summertime. But as the 2024 holiday shopping season nears, businesses are increasingly turning to location intelligence to seamlessly integrate physical and digital experiences, creating a cohesive customer journey across both realms. This powerful technology leverages data about places and movement to inform smarter marketing strategies, enhance customer experiences and boost ROI.
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How Gen AI Will Drive a New Era of Customer Experience
Leading Edge August 9, 2024Slick data processing has been a big part of artificial intelligence (AI) use to date, including generative solutions. So, it makes sense that predictions about gen AI’s impact have tended to focus on enabling streamlined use cases and applications that could bring trillion-dollar productivity gains, as long as data is effectively governed. Beyond creating potential new efficiencies, however, there is fast-growing scope for gen AI to help transform the entire shape of customer experience.
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Contextual Targeting Isn’t Working on CTV, But Here’s How That Will Change
Leading Edge August 8, 2024Connected TV (CTV) advertising holds a lot of promise. At a time when brands are seeking privacy-conscious alternatives amid the phasing out of third-party cookies – and viewers are continuing to flock to streaming in droves – the opportunity for advertisers to reach new audiences on the big screen is ripe.
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Preparing Marketing Procurement for AI
Partner Content August 8, 2024In the rapidly evolving landscape of marketing procurement, data analytics and artificial intelligence (AI) are becoming indispensable tools. But the first step to leveraging AI in marketing procurement is understanding what AI can help accomplish and expedite — and what it cannot.
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Are AI Influencers Going to Eclipse Human Influencers?
Podcast Clips August 8, 2024Shannon O’Shields, VP of marketing at Rubix Foods, offers her opinion on whether brand partnerships with AI influencers might someday eclipse the use of human influencers.
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How Smoothie King Created Summer’s Biggest Thirst Trap Without a Budget
Budgeting Brilliance August 7, 2024When Smoothie King was preparing to launch its X-Treme Watermelon Smoothie in 2023, the brand faced several challenges: a peak summer season crowded with promotions, a tight five-day timeline, and a vacant media budget.
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Will Spending Media Networks Be the Next Big Thing?
Leading Edge August 6, 2024About a decade ago, I had dinner with some clients from one of the three largest banks in America. In between bites of his $75 steak, one of them proudly boasted, “In the future, we’re not going to be a banking company. We’re going to be a data company.”
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Marketing News Quiz for August 3, 2024
Marketing News Quiz August 3, 2024In this week's marketing news quiz: The shutdown of a project from Meta, Starbucks' effort to pull back marketing on a popular line of drinks, Pizza Hut's reasoning behind providing free pineapple toppings in Hong Kong, and more.
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Key Takeaways from ANA’s 2024 Ethics Code for Marketing to Children & Other Audiences
Pulse August 2, 2024ANA’s Center for Ethical Marketing recently released its 2024 Ethics Code to help marketers navigate complex issues and audiences appropriately and fairly. The guide includes guidance on how to foster inclusivity and tips on how to ethically market to the needs of specific audiences, such as children, people with disabilities, and older audiences.
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Eight Indicators of a Need for MarTech Operationalization
Training Takeaways August 2, 2024Learn how to recognize when greater operationalization is demanded by your MarTech stack.
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Advanced Study: Measuring YouTube Ad Creative Quality Impact at Scale
Knowledge Partners August 1, 2024A study measuring the impact of ad creative quality on YouTube specific video performance.
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Editor Highlights: CMO Tips, SeeHer's Latest, and Machine Learning
Pulse July 31, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Are You Using AI Ethically?
POVs July 31, 2024Mike Berberich reviews the factors you need to consider to use AI responsibly and avoid infringing on human rights or — worse — upend the social structure.
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Diversity, Equity, Inclusion and Belonging Marketing
Pulse July 30, 2024The ANA Marketing Ethics Code (“Ethics Code”) is an ethical framework comprised of a set of high-level principles and guidelines. Part three of the code — “Diversity, Equity, Inclusion and Belonging Marketing (DEIB) Principles” — is designed to build awareness and drive engagement for the advancement of DEIB in the marketing and advertising industry.
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