2024 ANA Brand Activation & Creativity Conference | A Virtual Experience

when

Start: Tuesday, September 10, 2024 at 11:00am

End: Tuesday, September 10, 2024 at 4:00pm

WHERE

Virtual Event (Eastern Time)

Registration Pricing

	Client-Side Tier	Platinum Tier	Gold Tier	Silver Tier	Nonmember
Registration
Virtual	Client-Side Tier $0	Platinum Tier $0	Gold Tier $149	Silver Tier $199	Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net

Agenda

TIME	EVENT DETAILS	LOCATION
Tuesday, September 10, 2024
11:00am - 11:05am	WELCOME REMARKS
11:05am - 11:40am	MEET YOUR DIGITAL DIAMOND COACH: HOW HELZBERG DIAMONDS REFINED THE RING SHOPPING JOURNEY Since 1915, Helzberg Diamonds and their associates have been a trusted part of hundreds of thousands of engagements. But with many of today’s ring shoppers preferring to begin their research online, Helzberg Diamonds set out to provide expert advice in a fresh new way. Helzberg Diamonds enlisted Canvas+Co to help today’s ring shopper feel confident throughout their journey. Through a series of short and long-form videos, Helzberg positioned itself as the no-pressure diamond experts who can help shoppers through the process and make it fun! The result was one of Helzberg Diamonds' most successful brand campaigns to-date. In this session, we’ll discuss the process from concept to campaign launch. Jeanette Carter Vice President, Marketing Helzberg Diamonds Charlene Tassinari Co-Founder Canvas+Co. Carly Potock Co-Founder Canvas+Co.
11:40am - 12:15pm	SESSION 2 Magen Hanrahan Senior Vice President, 1908x Ferrara Amy Tunick Chief Marketing Officer NCM
12:15pm - 12:50pm	A NEW GENRE OF ADVERTISING There’s a new advertising genre that is attracting the attention of GenZ while driving sales for the brands that embrace it. It's mixed-reality CGI social advertising and it has taken over our feeds with thumb-stopping, viral brand campaigns. Dive deep into this dynamic new frontier of mixed reality art, where imagination meets technology, to learn how to authentically connect brands with this cultural phenomenon, engage with younger consumers, and ultimately drive sales growth. Lenovo and creative agency Superheroes share how they pioneered this digital street art with a new breed of digital creators to launch highly engaging social media content that connected with its targeted GenZ market and drove impressive sales of the new Yoga laptop. Archit Mardia Global Brand & Product Strategy Leader Lenovo Rogier Vijverberg Chief Creative Hero SuperHeroes
12:50pm - 1:25pm	THE CRAYOLA CAMPAIGN FOR CREATIVITY Known for inspiring creativity in children for more than 120 years, Crayola will share how it is using this unique position – and a little bit of imagination – in purpose-driven marketing to elevate the importance of childhood creativity. Grounded in meaningful consumer insights and fueled by the belief that creativity is a life skill that allows kids to reach their full potential, Crayola has launched its multi-year, multi-faceted Campaign for Creativity to challenge perceptions, spark dialogue, and help consumers understand, value and nurture childhood creativity. In this session led by Victoria Lozano, Executive Vice President of Brand Marketing at Crayola, learn how the brand leveraged research to uncover an untapped opportunity and used its own creativity to launch a compelling new campaign platform that resulted in 4.5 billion impressions in the 3 months since its launch in April 2024. Victoria Lozano Executive Vice President of Brand Marketing Crayola
1:25pm - 1:35pm	BREAK
1:35pm - 2:10pm	REFRESHING A LEGACY BRAND FOR TODAY’S CONSUMER In a world saturated with brands, it’s easy for even the most established names to get lost in the clutter. Today, more than ever, brands must connect with consumers to remain relevant. Goodwill, a century-old brand known for its thrift stores and donation centers, recognized the need to evolve with changing consumer expectations and cultural shifts. This transformation was not just a rebranding exercise but a comprehensive reset that reoriented the business approach to be more consumer-centric, creatively showcased the range of life-changing services that Goodwill offers and amplified the brand purpose. Goodwill and Blue Chip will share the journey of driving change for both the brand and the headquarter organization. Attendees will gain practical insights and actionable strategies for brands looking to modernize and stay relevant with today’s consumer. Onney Crawley Chief Marketing Officer Goodwill Industries International Joel Walker Executive Creative Director Blue Chip
2:10pm - 2:45pm	FANDUEL – MARKETING LESSONS IN RAPID GROWTH FanDuel is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media. Hear Matt Donovan, VP, Marketing Operations at FanDuel share how FanDuel has navigated marketing challenges amidst a rapidly growing industry. Matthew Donovan Vice President, Marketing Operations FanDuel
2:45pm - 3:20pm	BRAND BUILDING WITH ADDRESSABLE ADVERTISING Discover how precision targeting can move beyond the bottom of the consideration funnel to become a powerful tool for enhancing brand awareness and favorability. Join Charlotte Lipman and Sam Oyekoya from DIRECTV Advertising as they myth-bust their way through innovative use cases for Addressable advertising solutions across linear, CTV, and pause ads to create stronger brands. Learn actionable tactics and insights to bring your brands to life and meet your audiences where they are. Sam Oyekoya Sr. Director Client & Agency Partnerships DIRECTV Advertising Charlotte Lipman Director, Primary Research & Insights DIRECTV Advertising
3:20pm - 3:55pm	SESSION 8
3:55pm - 4:00pm	CLOSING REMARKS

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.