Reinvent Your B2B Growth Engine, Hosted by MarketBridge (In-Person Only)

Mounting competition. Evolving customer expectations. Mounds of data. Fragmentation and silos. And behind it all, intense pressure for measured accountability. The unprecedented complexity facing modern marketing leaders is making it harder than ever to gain market momentum and drive sustainable growth. And as we enter into the final run of 2024, leaders have to make moves to make gains on EOY numbers and set course for a profitable future.

It’s an intense time in B2B, but those who have the appetite for change and the courage to think holistically and take action will be rewarded. This event will show C-level leaders and their marketing teams what it takes to wrangle and overcome complexity, and accelerateperformance in 2024 and beyond. Topics and areas of curiosity for the day include [GTM transformation, AI, behavioral science, data science and marketing measurement.]

when

Start: Wednesday, September 4, 2024 at 9:30am

End: Wednesday, September 4, 2024 at 2:30pm

WHERE

PTC Headquarters
121 Seaport Boulevard
Boston, MA 02210

Registration Pricing

	Client-Side Tier	Platinum Tier	Gold Tier	Silver Tier	Nonmember
Registration
Registration	Client-Side Tier $0	Platinum Tier $0	Gold Tier $299	Silver Tier $399	Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net

Agenda

TIME	EVENT DETAILS	LOCATION
Wednesday, September 4, 2024
9:30am - 10:00am	SIGN-IN AND NETWORKING BREAKFAST
10:00am - 10:10am	WELCOME REMARKS Brice Chaney Senior Vice President MarketBridge
10:10am - 10:20am	OPENING REMARKS Sonia David Vice President ANA Business Marketing Practice
10:20am - 10:55am	HOW TO FIND AND ACT ON YOUR NEXT 100-MILLION DOLLAR REVENUE OPPORTUNITY Join industry experts Mike Kelleher, SVP, MarketBridge and Meredith Fuller, Managing Director of Demand Strategy, Quarry as they reveal strategies to identify and seize major revenue opportunities. This session will cover how to spot high-growth markets, use data-driven insights for decision making, align solutions to customer needs and buyer journeys, and develop actionable plans for significant scalability. Ideal for revenue leaders, this session offers essential insights to propel your organization to the next level. Mike Kelleher Senior Vice President MarketBridge Meredith Fuller Managing Director, Demand Strategy Quarry
10:55am - 11:30am	CUSTOMER STRATEGY IN THE AGE OF AI When it comes to influencing buying decisions, personalization is a strategic imperative. Despite advanced tools, data, channels, and now AI – effectively engaging buyers at every step remains challenging. In this session, author of the new book, Personalized and Senior Lecturer of Business Administration of Harvard Business School, David C. Edelman, explores the Five Promises of Personalization that companies must fulfill to succeed. You’ll walk away with actionable strategies to enhance buyer engagement and help drive business growth. David Edelman Senior Lecturer of Business Administration Harvard Business School Former CMO at Aetna, a CVS Health Company
11:30am - 12:05pm	SESSION 3
12:05pm - 1:15pm	LUNCH
1:15pm - 1:50pm	ACHIEVING MAXIMUM MARKETING ACCELERATION In order to achieve maximum marketing acceleration, you need to get closer to your customer. This includes keeping on top of emerging tools in AI and personalization which are imperative for today’s modern marketers. How do companies decide which tools and GTM strategies to adopt to enhance customer experience and generate rapid ROI? Sophia Agustina, Former Global Brand-to-Demand Strategy, Cross IBM, and Peter Sutton, Vice President GTM and Product Marketing, PTC, will introduce a vital component of their 9 Cs framework that has the customer in the center. This session will provide actionable takeaways based on the 9Cs framework to elevate customer experience and engagement such as: Context: Are you relevant and memorable such that customers give you mindshare and time? Content: Is it credible, authentic, and provocative? Does it evoke feeling? Is it useful? Conversion: Can you focus on customer outcomes while driving business goals and ROI? Sophia Agustina Former Global Brand-to-Demand Strategy Cross IBM Peter Sutton Vice President GTM and Product Marketing PTC
1:50pm - 2:25pm	SESSION TBD
2:25pm - 2:30pm	CLOSING REMARKS Brice Chaney Senior Vice President MarketBridge
2:30pm - 3:30pm	COCKTAIL HOUR

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.