How to Uplevel Your 2024 Holiday Campaigns with a Phygital Approach
Yes, it’s still summertime. But as the 2024 holiday shopping season nears, businesses are increasingly turning to location intelligence to seamlessly integrate physical and digital experiences, creating a cohesive customer journey across both realms. This powerful technology leverages data about places and movement to inform smarter marketing strategies, enhance customer experiences and boost ROI.
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