Beyond Likes: Personalization and Data-Driven Strategies to Build Gen Z and Millennial Loyalty | Event Recaps | All MKC Content | ANA

Beyond Likes: Personalization and Data-Driven Strategies to Build Gen Z and Millennial Loyalty

How can brands transform fleeting social media interactions into lasting relationships with younger audiences? Kraft Heinz unveiled its innovative approach to engaging Gen Z and Millennials through data-driven personalization and authentic storytelling.