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These Ads Are Successfully Marketing to Younger Generations
Pulse November 13, 2024From gen Alpha to millennials, brands often seek to appeal to younger generations as a way to drive brand loyalty and add value to meaningful conversations and experiences. Below are brands that did just this, ranging from Unilever to General Mills.
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How Cupcake Vineyards Targeted Different Generations
Smarties Awards September 30, 2024With more competition and shifting consumer purchase behavior in the premium wine category, Cupcake Vineyards set a goal to drive sales and capture brand share by reaching and engaging new customers while staying top of mind with existing customers.
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Heineken Silver Engaged Gen Z and Millennials Through Gaming
Smarties Awards September 30, 2024Heineken Silver integrated its brand into Arena of Valor to engage generation Z and millennial Vietnamese gamers.
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Dubai Hotel Reimagines Iconic ’90s Hit for Summer Promotions
Smarties Awards September 30, 2024Yas Island used a recognizable and nostalgic hit song with new lyrics across media channels to promote its attractions and offers.
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Chinese Dairy Brand Connects Fans with Football Stars During FIFA World Cup
Smarties Awards September 30, 2024Yili combined famous football players and an interactive digital portal to gain brand visibility in China during the 2022 FIFA World Cup.
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How Walmart Is Transforming Its Marketing Efforts to Win with Today’s New Mainstream
Event Recaps September 17, 2024During a September 2024 Multicultural Marketing and Diversity Committee meeting, VP of brand marketing at Walmart Casey Schlaybaugh shared how the company connected with new mainstream customers through a focus on its customers’ cultures.
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Brand Building with Addressable Advertising
Event Recaps September 10, 2024Helzberg Diamonds shared how it created an educational content series to help “proposers” choose the right engagement ring.
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The Death of DEI? Not So Fast
Trends and Technology August 7, 2024Despite some companies dialing back their diversity, equity, and inclusion (DEI) efforts and the gloomy narrative in the media about the prospects for DEI, companies that have embraced diversity are forging ahead, according to recent studies. Companies that downplay diversity may be at significant odds with younger demos such as millennials and gen Z, who put a premium on diversity and inclusion.
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The Popularity of Gaming, Esports, and Streamers by Age Group
Money Slides August 6, 2024Comscore shares data that reveals the relative popularity of gaming, Esports, and live streaming among generation Z, millennials, generation X, and Baby Boomers.
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The Top Ten Streaming Services for Millennials and Gen Z
Money Slides August 6, 2024Comscore calculates the number of households subscribing to each streaming platform, with a special breakdown for millennials and members of generation Z.
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Discover the Shein Effect in Spain
Knowledge Partners July 16, 2024Intent HQ shares a report providing comprehensive insights on Shein consumers for European retailers to better understand and adapt to emerging market changes.
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The Campaigns Successfully Marketing to Millennials and Gen Z
Pulse May 24, 2024Advertisers have long been invested in marketing to younger audiences; gen Z and millennials are no exception. For many companies, finding ways to engage with these two generations has become integral to their campaigns. Below are successful case studies that illustrate companies authentically connecting with gen Z and millennials through experiences, product launches, and content.
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How Kraft Changed Minds About the Word “Moist”
In-House Excellence Awards May 19, 2024To help combat public disdain for the word “moist” — a key feature of its mayonnaise — Kraft created a guerilla-style, mixed media campaign that aimed to make “moist” the Webster Dictionary’s 2023 Word of the Year.
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The 7-Eleven X Pac-Man Collaboration
In-House Excellence Awards May 16, 20247-Eleven leveraged the key insight of gen Z's longing for nostalgia to create a campaign that would appeal to both gamers and non-gamers alike. The company looked to its classic partnership from the 1980’s and the iconic Pac-Man gameplay and let the retro design influence the campaign creative – all while staying true to the 7-Eleven brand.
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From Mega Banks to Main Street: ICBA's Millennial Outreach
REGGIE Awards April 29, 2024Independent Community Bankers of America (ICBA) launched Bank Locally to connect millennials to local banks in their area.
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State Farm Revolutionizes Brand Engagement Through Gaming
REGGIE Awards April 27, 2024State Farm conceived the groundbreaking Gamerhood Challenge, aiming to cultivate brand engagement among millennials and generation Z through gaming.
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Each Generation's Preferred Method of Receiving Offers, by the Numbers
Money Slides April 24, 2024Media and marketing agency Vericast shares data on the modes of communication through which generation Z, millennials, generation X, and baby boomers most prefer to receive offers.
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Jackpot Jingle: Reinventing Radio to Attract a Younger Audience
REGGIE Awards April 22, 2024The Ohio Lottery is ranked sixth in the nation for sales, but with the current lottery-playing population aging, the organization had to look to younger audiences as a means of sustaining and enlarging the lottery’s audience.
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How This Hotel Enlisted Cookie Monster to Woo Millennial Parents
REGGIE Awards April 17, 2024DoubleTree baked a new, allergy-friendly option for an even warmer welcome at check-in to reinvigorate its consumer base and win over millennial parents. The iconic Cookie Monster was enlisted to promote the brand’s new inclusive cookie offering on National Chocolate Chip Cookie Day, tapping into millennials' affinity for nostalgia.
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