Search Results for All Content (access may be restricted)
Search returned: 162 document(s).
-
The Campaigns Successfully Marketing to Millennials and Gen Z
Industry Insights May 24, 2024Advertisers have long been invested in marketing to younger audiences; gen Z and millennials are no exception. For many companies, finding ways to engage with these two generations has become integral to their campaigns. Below are successful case studies that illustrate companies authentically connecting with gen Z and millennials through experiences, product launches, and content.
view -
How Kraft Changed Minds About the Word “Moist”
In-House Excellence Awards May 19, 2024To help combat public disdain for the word “moist” — a key feature of its mayonnaise — Kraft created a guerilla-style, mixed media campaign that aimed to make “moist” the Webster Dictionary’s 2023 Word of the Year.
view -
The 7-Eleven X Pac-Man Collaboration
In-House Excellence Awards May 16, 20247-Eleven leveraged the key insight of gen Z's longing for nostalgia to create a campaign that would appeal to both gamers and non-gamers alike. The company looked to its classic partnership from the 1980’s and the iconic Pac-Man gameplay and let the retro design influence the campaign creative – all while staying true to the 7-Eleven brand.
view -
From Mega Banks to Main Street: ICBA's Millennial Outreach
REGGIE Awards April 29, 2024Independent Community Bankers of America (ICBA) launched Bank Locally to connect millennials to local banks in their area.
view -
State Farm Revolutionizes Brand Engagement Through Gaming
REGGIE Awards April 27, 2024State Farm conceived the groundbreaking Gamerhood Challenge, aiming to cultivate brand engagement among millennials and generation Z through gaming.
view -
Each Generation's Preferred Method of Receiving Offers, by the Numbers
Money Slides April 24, 2024Media and marketing agency Vericast shares data of the modes of communication through which generation Z, millennials, generation x, and baby boomers most prefer to receive offers.
view -
Jackpot Jingle: Reinventing Radio to Attract a Younger Audience
REGGIE Awards April 22, 2024The Ohio Lottery is ranked sixth in the nation for sales, but with the current lottery-playing population aging, the organization had to look to younger audiences as a means of sustaining and enlarging the lottery’s audience.
view -
How This Hotel Enlisted Cookie Monster to Woo Millennial Parents
REGGIE Awards April 17, 2024DoubleTree baked a new, allergy-friendly option for an even warmer welcome at check-in to reinvigorate its consumer base and win over millennial parents. The iconic Cookie Monster was enlisted to promote the brand’s new inclusive cookie offering on National Chocolate Chip Cookie Day, tapping into millennials' affinity for nostalgia.
view -
Financial Futures: From Elevating Women to Engaging Gen Z
Event Recaps April 16, 2024With Anomaly's strategic guidance, Ally has built customer affinity through efforts ranging from its 50/50 pledge for equal ad spend across men's and women's sports to category-disrupting marketing strategies that build bonds with gen Z, all while moving deeper into the latest emerging technology.
view -
Financial Futures: From Elevating Women to Engaging Gen Z
Conference Session Videos April 16, 2024In this session, learn how Ally, with Anomaly's strategic guidance, has built customer affinity through efforts ranging from its 50/50 pledge for equal ad spend across men's and women's sports to category-disrupting marketing strategies that build bonds with gen Z, all while moving deeper into the latest emerging technology.
view -
Talking About My Generation
Knowledge Partners March 6, 2024The 2024 edition of Cheerful Twentyfirst’s annual strategic research project explores how audiences are engaging with brand experiences and communications across generations.
view -
Infographic: Millennial and Gen Z Perceptions — The Wine Industry
Knowledge Partners December 20, 2023With more choices across the drinks spectrum than ever before, Millennials and Gen Z are foregoing wine for other options. Our latest webinar, Uncorking Potential: Strategies for Enticing Millennials and Gen Z to Wine, offered insight into these elusive consumers and how to effectively engage them, and below we’ve summarized some of the session’s really grape (we mean, great) data.
view -
Marketing to Millennials
ASK Answers December 6, 2023How can my brand effectively connect with millennials?
view -
Riviana Shakes Up Boring Rice Category with Non-Traditional Messaging
Multicultural Excellence Awards November 13, 2023To stand out in a traditionally “boring” category, Riviana promoted its Mahatma rice brand with culture-first messaging targeted toward young people who were known to be culinary explorers.
view -
A Surprising Millennial Travel Trend: They Love Cruises
Industry Insights September 25, 2023The cruise industry is on the cusp of a groundbreaking transformation, courtesy of millennials — the dominant force propelling this change. Born between the early 1980s and the mid-1990s, millennials bring their distinct preferences and desires, prompting cruise lines to adapt and cater to their needs. Join us as we explore this remarkable shift in the cruise travel landscape.
view -
Shocking Millennial Marketing Statistics & Trends in 2023
Industry Insights July 25, 2023Millennials grew up in a time of rapid technological advancements and globalization. They are often referred to as digital natives, as they were the first to fully embrace and adapt to the digital revolution. Further, millennials are highly connected through social media and smartphones — and their tech-savviness has reshaped communication, entertainment, and even industries like retail and marketing.
view -
How Maybelline Used TikTok’s Ad Solutions to Turn TikTokers into Customers
Smarties Awards July 24, 2023Maybelline leveraged TikTok’s full suite of advertising solutions to promote its video campaign and turn young TikTokers into new customers.
view -
Danone Partnered with Influencers to Make Hydration Fun
Smarties Awards July 24, 2023AQUA, Indonesia’s No.1 bottled water brand is the market share leader in this category. However, this market leadership is heavily challenged with the onslaught of pandemic and new players on the shelf.
view -
How Whirlpool Leveraged VR
Smarties Awards July 24, 2023Whirlpool Shopper’s solution sought to fundamentally change how we collectively think about shopper marketing in the category. By using advanced behavioral targeting, Whirlpool Shopper would understand what caused someone to start shopping for appliances and tailor the ads they see based on what they were shopping for.
view -
Threads and the Future of the Social Media Landscape
Industry Insights July 21, 2023Threads is a new social media app that launched on July 5, 2023, created by Meta, parent company of the renowned social media apps Facebook and Instagram. Threads is like Twitter, featuring a feed of text-based posts with a 500-character limit, that users can comment on, like, and share – encouraging real-time conversations. Threads also allows users to upload photos and videos to the feed.
view